Brand page · Health Care · United States
Pendulum: 208k visits a month, 490 active Meta ads, Gravity score 668.
Pendulum — Pendulum is a probiotics brand that develops research-based formulations to support metabolic health, gut function, and glucose control. In September 2026 pendulumlife.com drew an estimated 208k visits, down 19% on the month before. It ranks #217 of 12,108 Health Care brands in United States and holds a 3.8 Trustpilot rating over 84 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pendulum is a probiotics brand that develops research-based formulations to support metabolic health, gut function, and glucose control.
01 · Traffic
How much traffic Pendulum gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pendulum drew an estimated 208k visits in September 2026, down 19% on the month before and down 32% over three months.
- Worldwide#50,642of 4.5m sites · Top 5%
- In United States#16,602of 1.2m sites · Top 5%
- Health Care, worldwide#1,074of 105,715 brands · Top 5%
- Health Care, United States#217of 12,108 brands · Top 5%
208k
estimated visits in September
1 mo ▼ −18.6%4 mo ▼ −31.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pendulum.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pendulum holds 3.8 out of 5 on Trustpilot over 84 reviews, 58 of them in the last twelve months: 57% of customers give five stars and 31% one star. That volume places Pendulum in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store Biotechnology Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pendulum sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pendulum sells on Shopify, 100% of its catalogue in stock. The best seller is Pendulum Metabolic Daily, at US$49.00–US$249.90, followed by Pendulum Akkermansia and Pendulum Polyphenol Booster.
#1Pendulum Metabolic DailyPendulumUS$49.00–US$249.90In stock
#2Pendulum AkkermansiaPendulumUS$54.00–US$275.40In stock
#3Pendulum Polyphenol BoosterPendulumUS$25.00–US$75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pendulum in its comparison group.
- Average rating
- 4.14 / 5
- Rated products
- 85% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$353.25
- Currency
- USD
04 · Ads
What Pendulum is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pendulum runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Stock up For 90 DaysPendulum Life6 Oct 2026image
Our Sale: 48% Off for 48 HoursPendulum Life6 Oct 2026image
Our Sale: 48% Off for 48 HoursPendulum Life6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pendulum Therapeutics, Inc.verified
Text ad20 Oct 2026Pendulum Therapeutics, Inc.verified
Text ad20 Oct 2026Pendulum Therapeutics, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pendulum.
The creators who tag @pendulumlifeco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pendulumlifeco on Instagram, led by Colleen Cutcliffe, PhD (13k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CColleen Cutcliffe, PhD@drcolleencutcliffe · 🇺🇸 US | Health medicine Creator | 13k | 1.2% | 5 | Tagged @pendulumlifeco |
06 · Competitors according to Gravity
Who Pendulum competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pendulum among Health Care brands in United States. The closest is thegoodbug, then Glucose Goddess, Bioma, Sodatide, medicglp.com, mganik.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thegoodbugthegoodbug.com | |||||||
| Glucose Goddessglucosegoddess.com | |||||||
| Biomabioma.health | |||||||
| Sodatidemysodatide.com | |||||||
| medicglp.commedicglp.com | |||||||
| mganik.commganik.com |
07 · Company
The company behind Pendulum.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pendulum is a company based in San Francisco, United States, founded in 2012 according to LinkedIn, on a domain registered in July 2019. It employs about 106 people and is listed at late_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 2012, per LinkedIn
- Domain registered
- 10 Jul 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 106 on LinkedIn · 51-200
- Funding stage
- Late stage venture · last deal: series c
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pendulumlife.com · Shopify · USD
- Catalogue
- 35 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pendulum
What people ask Google about Pendulum.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pendulum a legit company?
According to Gravity by Benchr, Pendulum is a brand based in San Francisco, United States: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 106 people on LinkedIn, it has 88,237 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Pendulum?
Customers rate Pendulum 3.8 out of 5 on Trustpilot over 84 reviews, 58 of them in the last twelve months: 57% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pendulum?
Pendulum is a probiotics brand that develops research-based formulations to support metabolic health, gut function, and glucose control. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Pendulum expensive?
Pendulum's best seller, Pendulum Metabolic Daily, sells from US$49.00 to US$249.90 on pendulumlife.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check pendulumlife.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pendulum have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pendulum advertises on Facebook and Instagram and on Google, where its offers often run. Check pendulumlife.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pendulum?
Pendulum sells on its own website, pendulumlife.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pendulum?
Gravity by Benchr records a company based in San Francisco, United States, founded in 2012 according to LinkedIn, on a domain registered in 2019, with 106 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pendulum growing?
Not at the moment. Gravity by Benchr estimates about 208,500 visits to pendulumlife.com in September 2026, down 19% in a month and down 32% over three months. Pendulum ranks #217 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pendulum use?
Gravity by Benchr identifies pendulumlife.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Pendulum's ad budget?
Gravity by Benchr does not publish a spend figure for Pendulum on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Pendulum ranks #217 of 12,108 by estimated traffic. Its closest competitors on the same market are thegoodbug, Glucose Goddess, Bioma, Sodatide and medicglp.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pendulum.