Brand page · Outdoor Recreation · United States
PENN Fishing: 222K visits a month, 58 active Meta ads, Gravity score 594.
PENN Fishing — PENN Fishing is a brand that manufactures saltwater fishing gear, fishing tackle, and supplies including reels, rods, gear, and apparel. In September 2026 pennfishing.com drew an estimated 222K visits, down 0% on the month before. It ranks #111 of 14,873 Outdoor Recreation brands in United States and holds a 2.3 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PENN Fishing is a brand that manufactures saltwater fishing gear, fishing tackle, and supplies including reels, rods, gear, and apparel.
01 · Traffic
How much traffic PENN Fishing gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PENN Fishing drew an estimated 222K visits in September 2026, down 0% on the month before and down 1% over three months.
- Worldwide#47,862of 4.5M sites · Top 5%
- In United States#15,644of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#652of 101,136 brands · Top 1%
- Outdoor Recreation, United States#111of 14,873 brands · Top 1%
222K
estimated visits in September
1 mo ▼ −0.4%4 mo ▼ −0.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PENN Fishing.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PENN Fishing holds 2.3 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 21% of customers give five stars and 71% one star.
Fishing Store Hunting and Fishing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PENN Fishing sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PENN Fishing sells on Shopify, 87% of its catalogue in stock. The best seller is Battle® IV Spinning Combo, at US$174.99–US$214.99, followed by Wrath® II Spinning Combo and Pursuit® IV Spinning Rod & Reel Combo.
#1Battle® IV Spinning ComboPENN FishingUS$174.99–US$214.99In stock
#2Wrath® II Spinning ComboPENN FishingUS$79.99–US$139.99In stock
#3Pursuit® IV Spinning Rod & Reel ComboPENN FishingUS$95.99–US$111.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PENN Fishing in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 80% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$217.45
- Currency
- USD
04 · Ads
What PENN Fishing is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PENN Fishing runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2024 (image, text, video).
New kill bags, backpacks, duffel bags, tote bags, tool cases and lunch boxes built with the durability to stand up to saltwater.PENN Fishing3 Oct 2026image
New kill bags, backpacks, duffel bags, tote bags, tool cases and lunch boxes built with the durability to stand up to saltwater.PENN Fishing3 Oct 2026image
New Bags & BackpacksPENN Fishing1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pure Fishing, Inc., a Subsidiary of Jarden Corpverified
Text ad20 Oct 2026Pure Fishing, Inc., a Subsidiary of Jarden Corpverified
Text ad20 Oct 2026Pure Fishing, Inc., a Subsidiary of Jarden Corpverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PENN Fishing.
The creators who tag @pennfishing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pennfishing on Instagram, led by Jackpot Sport Fishing (13.5K followers, 96.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJackpot Sport Fishing@jackpot_sportfishing · INTL | Pets nature Creator | 13.5K | 96.9% | 20 | Tagged @pennfishing |
06 · Competitors according to Gravity
Who PENN Fishing competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PENN Fishing among Outdoor Recreation brands in United States. The closest is Piscifun, then KastKing, Abu Garcia Fishing, Daiwa, Pure Fishing, Daiwa Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Piscifunpiscifun.com | |||||||
| KastKingkastking.com | |||||||
| Abu Garcia Fishingabugarcia.com | |||||||
| Daiwadaiwa.us | |||||||
| Pure Fishingpurefishing.com | |||||||
| Daiwa Australiadaiwafishing.com.au |
07 · Company
The company behind PENN Fishing.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PENN Fishing is a company based in Columbia, United States, on a domain registered in February 2000. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Columbia
- Founded
- Data not available
- Domain registered
- 22 Feb 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pennfishing.com · Shopify · USD
- Catalogue
- 78 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PENN Fishing
What people ask Google about PENN Fishing.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PENN Fishing legit?
According to Gravity by Benchr, PENN Fishing is a brand based in Columbia, United States: its website has existed since February 2000, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 389,275 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about PENN Fishing?
Customers rate PENN Fishing 2.3 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 21% give five stars, 71% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PENN Fishing known for?
PENN Fishing is a brand that manufactures saltwater fishing gear, fishing tackle, and supplies including reels, rods, gear, and apparel. Gravity by Benchr classifies it under Outdoor Recreation, with Fishing making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PENN Fishing cost?
PENN Fishing's best seller, Battle® IV Spinning Combo, sells from US$174.99 to US$214.99 on pennfishing.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check pennfishing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PENN Fishing discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PENN Fishing advertises on Facebook and Instagram and on Google, where its offers often run. Check pennfishing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PENN Fishing?
PENN Fishing sells on its own website, pennfishing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PENN Fishing?
Gravity by Benchr records a company based in Columbia, United States, whose domain was registered in 2000, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PENN Fishing growing?
Not at the moment. Gravity by Benchr estimates about 222,500 visits to pennfishing.com in September 2026, down 0% in a month and down 1% over three months. PENN Fishing ranks #111 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PENN Fishing use?
Gravity by Benchr identifies pennfishing.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PENN Fishing spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PENN Fishing on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, PENN Fishing ranks #111 of 14,873 by estimated traffic. Its closest competitors on the same market are Piscifun, KastKing, Abu Garcia Fishing, Daiwa, Pure Fishing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PENN Fishing.