Brand page · Apparel & Accessories · Canada
Penningtons traffic, ads & competitors 1.1m visits a month, 129 active Meta ads.
Penningtons — Penningtons is a Canadian retailer specializing in plus-size fashion for women, offering clothing in sizes 12 to 32 including tops, bottoms, dresses, lingerie, activewear, and shoes. In September 2026 penningtons.com drew an estimated 1.1m visits, up 2% on the month before. It ranks #3 of 875 Apparel & Accessories brands in Canada and holds a 2.0 Trustpilot rating over 46 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Penningtons is a Canadian retailer specializing in plus-size fashion for women, offering clothing in sizes 12 to 32 including tops, bottoms, dresses, lingerie, activewear, and shoes.
01 · Traffic
Penningtons website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Penningtons drew an estimated 1.1m visits in September 2026, up 2% on the month before and up 15% over three months.
- Worldwide#13,921of 4.5m sites · Top 1%
- In Canada#272of 104k sites · Top 1%
- Apparel & Accessories, worldwide#16of 19,191 brands · Top 1%
- Apparel & Accessories, Canada#3of 875 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +2.5%4 mo ▲ +14.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Penningtons reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Penningtons holds 2.0 out of 5 on Trustpilot over 46 reviews, 10 of them in the last twelve months: 15% of customers give five stars and 76% one star. That volume places Penningtons in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Men's Clothing Store Shoe Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Penningtons best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Penningtons sells on Shopify, 70% of its catalogue in stock. The best seller is Responsible, V-Neck Boyfriend Tee with Slits, at CA$8.98–CA$14.98, followed by Responsible, Boyfriend-Fit Tee with Slits and Solid Capri with Adjustable Waistband.
#1Responsible, V-Neck Boyfriend Tee with SlitsPenningtonsCA$8.98–CA$14.98In stock
#2Responsible, Boyfriend-Fit Tee with SlitsPenningtonsCA$8.98–CA$17.97In stock
#3Solid Capri with Adjustable WaistbandPenningtonsCA$11.98In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Penningtons in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 47% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$29.43
- Currency
- CAD
04 · Ads
Penningtons ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Penningtons runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
PenningtonsPenningtons14 Oct 2026image
30% nouveautés sélectionnéesPenningtons14 Oct 2026image
Manteaux et bottesPenningtons14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Reitmans (Canada) Ltd.verified
Video ad20 Oct 2026Reitmans (Canada) Ltd.verified
Text ad20 Oct 2026Reitmans (Canada) Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Penningtons influencers
The creators who tag @penningtons on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @penningtons on Instagram, led by Addition Elle (240k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAddition Elle@additionelle · 🇨🇦 CA | Fashion style luxury Creator | 240k | 0.1% | 6 | Tagged @penningtons |
06 · Competitors according to Gravity
Penningtons competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Penningtons among Apparel & Accessories brands in Canada. The closest is Lane Bryant, then Woman Within, Ashley Stewart, Torrid, Ellos, Catherines.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lane Bryantlanebryant.com | |||||||
| Woman Withinwomanwithin.com | |||||||
| Ashley Stewartashleystewart.com | |||||||
| Torridtorrid.com | |||||||
| Ellosellos.us | |||||||
| Catherinescatherines.com |
07 · Company
Who is behind Penningtons?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Penningtons is a company based in Montréal, Canada, on a domain registered in November 1996. It employs about 931 people.
- Entity country
- 🇨🇦 Canada · Montréal
- Domain registered
- 1 Nov 1996
- Status
- Operating
- Employees
- 931 on LinkedIn
- Own store
- penningtons.com · Shopify · CAD
- Catalogue
- 373 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Penningtons
What people ask Google about Penningtons.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Penningtons legit or a scam?
According to Gravity by Benchr, Penningtons is a brand based in Montréal, Canada: its website has existed since November 1996, it sells on a Shopify store, it employs 931 people on LinkedIn, it has 119,311 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Penningtons reviews
Customers rate Penningtons 2.0 out of 5 on Trustpilot over 46 reviews, 10 of them in the last twelve months: 15% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Penningtons sell?
Penningtons is a Canadian retailer specializing in plus-size fashion for women, offering clothing in sizes 12 to 32 including tops, bottoms, dresses, lingerie, activewear, and shoes. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Penningtons expensive?
Penningtons' best seller, Responsible, V-Neck Boyfriend Tee with Slits, sells from CA$8.98 to CA$14.98 on penningtons.com. 70% of the catalogue is in stock. Gravity does not track prices daily: check penningtons.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Penningtons promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Penningtons advertises on Facebook and Instagram and on Google, where its offers often run. Check penningtons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Penningtons?
Penningtons sells on its own website, penningtons.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Penningtons?
Gravity by Benchr records a company based in Montréal, Canada, whose domain was registered in 1996, with 931 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Penningtons growing?
Yes. Gravity by Benchr estimates about 1,053,500 visits to penningtons.com in September 2026, up 2% in a month and up 15% over three months. Penningtons ranks #3 of 875 Apparel & Accessories brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Penningtons use?
Gravity by Benchr identifies penningtons.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records.
What is Penningtons' ad budget?
Gravity by Benchr does not publish a spend figure for Penningtons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in Canada?
Among Apparel & Accessories brands in Canada in the Gravity by Benchr index, Penningtons ranks #3 of 875 by estimated traffic. Its closest competitors on the same market are Lane Bryant, Woman Within, Ashley Stewart, Torrid and Ellos. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Penningtons.