Brand page · Office Instruments
Penworld: 38.2k visits a month, 14 active Meta ads.
Penworld — Penworld is an online pen shop that sells luxury pens and writing instruments. The company offers a wide assortment of pens from various brands including limited editions. In September 2026 penworld.nl drew an estimated 38.2k visits, up 11% on the month before. It ranks #8 of 47 Office Instruments brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Penworld is an online pen shop that sells luxury pens and writing instruments. The company offers a wide assortment of pens from various brands including limited editions.
01 · Traffic
How much traffic Penworld gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Penworld drew an estimated 38.2k visits in September 2026, up 11% on the month before and up 30% over three months.
- Worldwide#214,100of 4.5m sites · Top 5%
- In Netherlands#3,048of 78.6k sites · Top 5%
- Office Instruments, worldwide#333of 5,820 brands · Top 10%
- Office Instruments, Netherlands#8of 47 brands · Top 20%
38.2k
estimated visits in September
1 mo ▲ +11.4%4 mo ▲ +30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Penworld.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Penworld holds 3.3 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Penworld sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Penworld's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Penworld in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Penworld is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Penworld runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Caran d'Ache 849 Paul Smith Edition 5 Silver BalpenPenworld3 Sept 2026video
Caran d'Ache 849 Blue RollerPenworld2 Sept 2026image
Montblanc Meisterstück Compact Wallet BluePenworld30 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Papierhandel Rombouts-Neyrinck & Coverified
Image ad5 Oct 2026Papierhandel Rombouts-Neyrinck & Coverified
Image ad3 Oct 2026Papierhandel Rombouts-Neyrinck & Coverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Penworld.
The creators who tag @penworld_be on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @penworld_be on Instagram, led by The Pencilcase Blog (14.4k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Pencilcase Blog@thepencilcaseblog · INTL | Photography visual arts Creator | 14.4k | 1.4% | 1 | Tagged @penworld_be |
06 · Competitors according to Gravity
Who Penworld competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Penworld among Office Instruments brands. The closest is Pióroteka, then Chatterley, Penworld, Penshop.bg, boheme.co.kr, modpens.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Piórotekawiecznepiora.eu | |||||||
| Chatterleychatterleyluxuries.com | |||||||
| Penworldpenworld.be | |||||||
| Penshop.bgpenshop.bg | |||||||
| boheme.co.krboheme.co.kr | |||||||
| modpens.commodpens.com |
07 · Company
The company behind Penworld.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Penworld is an e-commerce brand, on a domain registered in December 2006.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 16 Dec 2006
- Share capital
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- Status
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- President
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- Employees
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- Total raised
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- Investors
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- VC-backed
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- Own store
- penworld.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Penworld
What people ask Google about Penworld.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Penworld legit?
According to Gravity by Benchr, Penworld is a brand: its website has existed since December 2006, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it has 10,171 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Penworld?
Penworld is an online pen shop that sells luxury pens and writing instruments. The company offers a wide assortment of pens from various brands including limited editions. Gravity by Benchr classifies it under Office Instruments. Source: Gravity by Benchr product classification.
Penworld promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Penworld advertises on Facebook and Instagram and on Google, where its offers often run. Check penworld.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Penworld?
Penworld sells on its own website, penworld.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Penworld?
Gravity by Benchr records a company, whose domain was registered in 2006. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Penworld doing well?
Yes. Gravity by Benchr estimates about 38,200 visits to penworld.nl in September 2026, up 11% in a month and up 30% over three months. Penworld ranks #8 of 47 Office Instruments brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Penworld use?
Gravity by Benchr identifies penworld.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
How much does Penworld spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Penworld on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands?
Among Office Instruments brands in the Gravity by Benchr index, Penworld ranks #8 of 47 by estimated traffic. Its closest competitors on the same market are Pióroteka, Chatterley, Penworld, Penshop.bg and boheme.co.kr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Penworld.