Brand page · Communications · South Africa
PEP Cell traffic, ads & competitors 248k visits a month, 73 active Meta ads.
PEP Cell — PEP Cell is a cell phone store chain that sells cell phones, laptops, tablets, and tech accessories. In September 2026 pepcell.com drew an estimated 248k visits, up 5% on the month before. It ranks #2 of 54 Communications brands in South Africa.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
PEP Cell is a cell phone store chain that sells cell phones, laptops, tablets, and tech accessories.
01 · Traffic
PEP Cell website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PEP Cell drew an estimated 248k visits in September 2026, up 5% on the month before and down 27% over three months.
- Worldwide#43,796of 4.5m sites · Top 1%
- In South Africa#250of 33.7k sites · Top 1%
- Communications, worldwide#446of 22,823 brands · Top 5%
- Communications, South Africa#2of 54 brands · Top 5%
248k
estimated visits in September
1 mo ▲ +4.5%4 mo ▼ −27.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
PEP Cell reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PEP Cell holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
PEP Cell best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PEP Cell sells on Shopify, 91% of its catalogue in stock. The best seller is Huawei E5576-321 Wifi Router, at ZAR 299.00, followed by Hisense U207 Dual Sim and Stylo Dash 32GB Dual Sim.
#1Huawei E5576-321 Wifi RouterPEP CellZAR 299.00In stock
#2Hisense U207 Dual SimPEP CellZAR 299.00In stock
#3Stylo Dash 32GB Dual SimPEP CellZAR 529.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PEP Cell in its comparison group.
- Average rating
- 3.68 / 5
- Rated products
- 21% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$184.71
- Currency
- ZAR
04 · Ads
PEP Cell ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PEP Cell runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Rockitt Dual Fast ChargerPEP Cell6 Oct 2026image
Apple iPhone 15 128GBPEP Cell6 Oct 2026image
Volkano TWS Leo Series Earphones BlackPEP Cell6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pepkor Holdings LImitedverified
Text ad20 Oct 2026Pepkor Holdings LImitedverified
Text ad20 Oct 2026Pepkor Holdings LImitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
PEP Cell influencers
The creators who tag @pep_cell on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pep_cell on Instagram, led by Innocentia Manchidi (591k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IInnocentia Manchidi@inno_mm_ · 🇿🇦 ZA | Beauty cosmetics skincare Creator | 591k | 3.7% | 2 | Tagged @pep_cell |
06 · Competitors according to Gravity
PEP Cell competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PEP Cell among Communications brands in South Africa. The closest is tecnicomovil.es, then w-t.az, Cellucity, TechMarkit, phonehouse.es, teleoutlet.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tecnicomovil.estecnicomovil.es | |||||||
| w-t.azw-t.az | |||||||
| Cellucitycellucity.co.za | |||||||
| TechMarkittechmarkit.co.za | |||||||
| phonehouse.esphonehouse.es | |||||||
| teleoutlet.noteleoutlet.no |
07 · Company
Who is behind PEP Cell?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PEP Cell is a company based in Cape Town, South Africa, on a domain registered in June 2004.
- Entity country
- 🇿🇦 South Africa · Cape Town
- Domain registered
- 27 Jun 2004
- Status
- Operating
- Own store
- pepcell.com · Shopify · ZAR
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PEP Cell
What people ask Google about PEP Cell.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PEP Cell a legit company?
According to Gravity by Benchr, PEP Cell is a brand based in Cape Town, South Africa: its website has existed since June 2004, it sells on a Shopify store, it has 20,134 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is PEP Cell?
PEP Cell is a cell phone store chain that sells cell phones, laptops, tablets, and tech accessories. Gravity by Benchr classifies it under Communications, with Telephony making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PEP Cell cost?
PEP Cell's best seller, Huawei E5576-321 Wifi Router, sells ZAR 299.00 on pepcell.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check pepcell.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PEP Cell discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PEP Cell advertises on Facebook and Instagram and on Google, where its offers often run. Check pepcell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PEP Cell?
PEP Cell sells on its own website, pepcell.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns PEP Cell?
Gravity by Benchr records a company based in Cape Town, South Africa, whose domain was registered in 2004. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is PEP Cell doing well?
Not at the moment. Gravity by Benchr estimates about 247,800 visits to pepcell.com in September 2026, up 5% in a month and down 27% over three months. PEP Cell ranks #2 of 54 Communications brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PEP Cell use?
Gravity by Benchr identifies pepcell.com as a Shopify store (standard plan, not Shopify Plus), selling in ZAR. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
How much does PEP Cell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PEP Cell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in South Africa?
Among Communications brands in South Africa in the Gravity by Benchr index, PEP Cell ranks #2 of 54 by estimated traffic. Its closest competitors on the same market are tecnicomovil.es, w-t.az, Cellucity, TechMarkit and phonehouse.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PEP Cell.