Brand page · Food Items · United Kingdom
pepes traffic, ads & competitors 286k visits a month, 23 active Meta ads, Gravity score 657.
pepes — Pepe's Piri Piri is a restaurant chain that serves fresh grilled piri piri chicken, offering 6 delicious flavours for dine-in or takeaway. In September 2026 pepes.co.uk drew an estimated 286k visits, up 4% on the month before. It ranks #34 of 5,144 Food Items brands in the United Kingdom and holds a 2.6 Trustpilot rating over 270 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 80 peers: Food Items brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pepe's Piri Piri is a restaurant chain that serves fresh grilled piri piri chicken, offering 6 delicious flavours for dine-in or takeaway.
01 · Traffic
pepes website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
pepes drew an estimated 286k visits in September 2026, up 4% on the month before and up 6% over three months.
- Worldwide#39,021of 4.5m sites · Top 1%
- In United Kingdom#1,971of 192k sites · Top 5%
- Food Items, worldwide#894of 260,714 brands · Top 1%
- Food Items, United Kingdom#34of 5,144 brands · Top 1%
286k
estimated visits in September
1 mo ▲ +4.1%4 mo ▲ +6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
pepes reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
pepes holds 2.6 out of 5 on Trustpilot over 270 reviews, 138 of them in the last twelve months: 32% of customers give five stars and 54% one star. That volume places pepes in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Fast Food Restaurant Restaurant Food Products Supplier Take Away Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
pepes best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read pepes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places pepes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
pepes ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
pepes runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2023 (image, text, video).
Pepe's Streatham. 🍗🔥Pepe's Piri Piri5 Oct 2026image
Pepe's Streatham. 🍗🔥Pepe's Piri Piri5 Oct 2026image
Pepe's Streatham. 🍗🔥Pepe's Piri Piri5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Pepe's Franchising Ltdverified
Text ad21 Oct 2026Pepe's Franchising Ltdverified
Text ad21 Oct 2026Pepe's Franchising Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
pepes influencers
The creators who tag @pepespiripiri on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pepespiripiri on Instagram, led by The TCO Group (21.8k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe TCO Group@thetcogroup · 🇬🇧 GB | Music concerts dance Creator | 21.8k | 1.5% | 2 | Tagged @pepespiripiri |
06 · Competitors according to Gravity
pepes competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for pepes among Food Items brands in the United Kingdom. The closest is Roky's, then Popeyes Perú, Red Rooster, El Jannah, kfc.co.nz, Pollo Campero.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Roky'srokys.com | |||||||
| Popeyes Perúpopeyes.com.pe | |||||||
| Red Roosterredrooster.com.au | |||||||
| El Jannaheljannah.com.au | |||||||
| kfc.co.nzkfc.co.nz | |||||||
| Pollo Camperocampero.com |
07 · Company
Who is behind pepes?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
pepes is a company based in United Kingdom, on a domain registered in January 2003. It employs about 84 people.
- Entity country
- 🇬🇧 United Kingdom
- Domain registered
- 31 Jan 2003
- Employees
- 84 on LinkedIn
- Own store
- pepes.co.uk · Wordpress
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about pepes
What people ask Google about pepes.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is pepes legit or a scam?
According to Gravity by Benchr, pepes is a brand based in the United Kingdom: its website has existed since January 2003, it sells on a Wordpress store, it employs 84 people on LinkedIn, it has 29,036 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
pepes reviews
Customers rate pepes 2.6 out of 5 on Trustpilot over 270 reviews, 138 of them in the last twelve months: 32% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does pepes sell?
Pepe's Piri Piri is a restaurant chain that serves fresh grilled piri piri chicken, offering 6 delicious flavours for dine-in or takeaway. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
pepes promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: pepes advertises on Facebook and Instagram and on Google, where its offers often run. Check pepes.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy pepes?
pepes sells on its own website, pepes.co.uk, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns pepes?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2003, with 84 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is pepes growing?
Yes. Gravity by Benchr estimates about 285,800 visits to pepes.co.uk in September 2026, up 4% in a month and up 6% over three months. pepes ranks #34 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does pepes use?
Gravity by Benchr identifies pepes.co.uk as a Wordpress store. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is pepes' ad budget?
Gravity by Benchr does not publish a spend figure for pepes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United Kingdom?
Among Food Items brands in the United Kingdom in the Gravity by Benchr index, pepes ranks #34 of 5,144 by estimated traffic. Its closest competitors on the same market are Roky's, Popeyes Perú, Red Rooster, El Jannah and kfc.co.nz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with pepes.