Brand page · Health Care
Persona: 42.3k visits a month, 44 active Meta ads.
Persona — Persona Nutrition is a personalized vitamin subscription service that offers custom daily supplements tailored to specific health needs, backed by science and reviewed by nutrition experts. In September 2026 personanutrition.com drew an estimated 42.3k visits, down 11% on the month before. It ranks #945 of 12,108 Health Care brands and holds a 4.3 Trustpilot rating over 10,206 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Persona Nutrition is a personalized vitamin subscription service that offers custom daily supplements tailored to specific health needs, backed by science and reviewed by nutrition experts.
01 · Traffic
How much traffic Persona gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Persona drew an estimated 42.3k visits in September 2026, down 11% on the month before and down 1% over three months.
- Worldwide#195,913of 4.5m sites · Top 5%
- In United States#62,281of 1.2m sites · Top 10%
- Health Care, worldwide#5,359of 105,715 brands · Top 10%
- Health Care, United States#945of 12,108 brands · Top 10%
42.3k
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Persona.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Persona holds 4.3 out of 5 on Trustpilot over 10,206 reviews, 120 of them in the last twelve months: 69% of customers give five stars and 8% one star. That volume places Persona in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Fitness and Nutrition Service Pharmacy Vitamin and Supplements Store Sports Nutrition Store Herbal Medicine Store Nutritionist
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Persona sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Persona's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Persona in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Persona is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Persona runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2024 (image, text, video).
Buy 2, Get 1 FreePersona2 Oct 2026image
Science-Backed. Nutritionist-Recommended.Persona30 Sept 2026image
Get Personalized Vitamin Packs And Save Up To 33%!Persona30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026VitaminPacks Inc.verified
Text ad21 Oct 2026VitaminPacks Inc.verified
Text ad21 Oct 2026VitaminPacks Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Persona.
The creators who tag @personanutrition on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @personanutrition on Instagram, led by Edie Horstman | INHC, CNC (19.9k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEdie Horstman | INHC, CNC@wellnesswithedie · 🇺🇸 US | Food cooking nutrition Creator | 19.9k | 0.4% | 4 | Tagged @personanutrition |
06 · Competitors according to Gravity
Who Persona competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Persona among Health Care brands. The closest is UkryteTerapie.pl, then Masterway Suplementos, trueformula.co.kr, WLS Product, GNC Romania, Perfect Supplements.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| UkryteTerapie.plukryteterapie.pl | |||||||
| Masterway Suplementosmasterwaysuplementos.com.br | |||||||
| trueformula.co.krtrueformula.co.kr | |||||||
| WLS Productwlsproducts.de | |||||||
| GNC Romaniagnc.com.ro | |||||||
| Perfect Supplementsperfectsupplements.com |
07 · Company
The company behind Persona.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Persona is an e-commerce brand, founded in 2017 according to LinkedIn, on a domain registered in July 2005. It employs about 72 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2017, per LinkedIn
- Domain registered
- 22 Jul 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 72 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- personanutrition.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Persona
What people ask Google about Persona.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Persona legit or a scam?
According to Gravity by Benchr, Persona is a brand: its website has existed since July 2005, its Trustpilot profile is claimed by the brand, it employs 72 people on LinkedIn, it has 146,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Persona?
Customers rate Persona 4.3 out of 5 on Trustpilot over 10,206 reviews, 120 of them in the last twelve months: 69% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Persona known for?
Persona Nutrition is a personalized vitamin subscription service that offers custom daily supplements tailored to specific health needs, backed by science and reviewed by nutrition experts. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Does Persona have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Persona advertises on Facebook and Instagram and on Google, where its offers often run. Check personanutrition.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Persona?
Gravity by Benchr records a company, founded in 2017 according to LinkedIn, on a domain registered in 2005, with 72 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Persona growing?
Not at the moment. Gravity by Benchr estimates about 42,300 visits to personanutrition.com in September 2026, down 11% in a month and down 1% over three months. Persona ranks #945 of 12,108 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Persona's ad budget?
Gravity by Benchr does not publish a spend figure for Persona on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands?
Among Health Care brands in the Gravity by Benchr index, Persona ranks #945 of 12,108 by estimated traffic. Its closest competitors on the same market are UkryteTerapie.pl, Masterway Suplementos, trueformula.co.kr, WLS Product and GNC Romania. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Persona.