Brand page · Clothing
peteralexander.co.uk: 47.2k visits a month, 33 active Meta ads.
peteralexander.co.uk — Peter Alexander is an Australian sleepwear designer brand that sells pyjamas, sleepwear and other bedtime products for women, men, girls, boys and babies. In September 2026 peteralexander.co.uk drew an estimated 47.2k visits, down 14% on the month before. It ranks #1,029 of 19,668 Clothing brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Peter Alexander is an Australian sleepwear designer brand that sells pyjamas, sleepwear and other bedtime products for women, men, girls, boys and babies.
01 · Traffic
How much traffic peteralexander.co.uk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
peteralexander.co.uk drew an estimated 47.2k visits in September 2026, down 14% on the month before and down 29% over three months.
- Worldwide#178,820of 4.5m sites · Top 5%
- In United Kingdom#9,404of 192k sites · Top 5%
- Clothing, worldwide#17,202of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,029of 19,668 brands · Top 10%
47.2k
estimated visits in September
1 mo ▼ −13.7%4 mo ▼ −29.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about peteralexander.co.uk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
peteralexander.co.uk holds 2.7 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Clothing Store Underwear Store Baby Clothing Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What peteralexander.co.uk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read peteralexander.co.uk's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places peteralexander.co.uk in its comparison group.
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- In stock
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- Currency
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04 · Ads
What peteralexander.co.uk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
peteralexander.co.uk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text).
Bonjour BedtimePeter Alexander Sleepwear13 Oct 2026video
Bonjour BedtimePeter Alexander Sleepwear13 Oct 2026image
Bonjour BedtimePeter Alexander Sleepwear12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad11 Aug 2026PETER ALEXANDER SLEEPWEAR PTY LTDverified
Text ad11 Aug 2026PETER ALEXANDER SLEEPWEAR PTY LTDverified
Text ad11 Aug 2026PETER ALEXANDER SLEEPWEAR PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about peteralexander.co.uk.
The creators who tag @peteralexanderofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @peteralexanderofficial on Instagram, led by Fionna Fernandes (24.5k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFionna Fernandes@fionna.fernandes · 🇦🇺 AU | Photography visual arts Creator | 24.5k | — | 3 | Tagged @peteralexanderofficial |
06 · Competitors according to Gravity
Who peteralexander.co.uk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for peteralexander.co.uk among Clothing brands. The closest is dressafford.com, then BMBRIDAL, sunseekerswim.com.au, nnt.com.au, Cotonella, victoriassecret.com.kw.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dressafford.comdressafford.com | |||||||
| BMBRIDALbmbridal.com | |||||||
| sunseekerswim.com.ausunseekerswim.com.au | |||||||
| nnt.com.aunnt.com.au | |||||||
| Cotonellacotonella.com | |||||||
| victoriassecret.com.kwvictoriassecret.com.kw |
07 · Company
The company behind peteralexander.co.uk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
peteralexander.co.uk is an e-commerce brand, on a domain registered in September 1999.
- Legal name
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- Domain registered
- 14 Sept 1999
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- Investors
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- VC-backed
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- Own store
- peteralexander.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about peteralexander.co.uk
What people ask Google about peteralexander.co.uk.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is peteralexander.co.uk a legit company?
According to Gravity by Benchr, peteralexander.co.uk is a brand: its website has existed since September 1999, it has 305,410 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is peteralexander.co.uk known for?
Peter Alexander is an Australian sleepwear designer brand that sells pyjamas, sleepwear and other bedtime products for women, men, girls, boys and babies. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a peteralexander.co.uk discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: peteralexander.co.uk advertises on Facebook and Instagram and on Google, where its offers often run. Check peteralexander.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind peteralexander.co.uk?
Gravity by Benchr records a company, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is peteralexander.co.uk doing well?
Not at the moment. Gravity by Benchr estimates about 47,200 visits to peteralexander.co.uk in September 2026, down 14% in a month and down 29% over three months. peteralexander.co.uk ranks #1,029 of 19,668 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is peteralexander.co.uk's ad budget?
Gravity by Benchr does not publish a spend figure for peteralexander.co.uk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, peteralexander.co.uk ranks #1,029 of 19,668 by estimated traffic. Its closest competitors on the same market are dressafford.com, BMBRIDAL, sunseekerswim.com.au, nnt.com.au and Cotonella. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with peteralexander.co.uk.