Brand page
Peter Millar: 59.6k visits a month, 308 active Meta ads.
Peter Millar — Peter Millar is a brand that began with cashmere sweaters and now offers a range of products with boutiques across the United States. In September 2026 petermillar.co.uk drew an estimated 59.6k visits, down 37% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Peter Millar is a brand that began with cashmere sweaters and now offers a range of products with boutiques across the United States.
01 · Traffic
How much traffic Peter Millar gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Peter Millar drew an estimated 59.6k visits in September 2026, down 37% on the month before and up 10% over three months.
- Worldwide#97,785of 4.5m sites · Top 5%
- In United Kingdom#5,087of 192k sites · Top 5%
- Category, worldwide—Data not available
- Category, United Kingdom—Data not available
59.6k
estimated visits in September
1 mo ▼ −37.3%4 mo ▲ +10.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Peter Millar.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Peter Millar holds 3.3 out of 5 on Trustpilot over 79 reviews, 3 of them in the last twelve months: 62% of customers give five stars and 23% one star. That volume places Peter Millar in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Peter Millar sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Peter Millar's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Peter Millar in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Peter Millar is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Peter Millar runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
The eb66 PantPeter Millar12 Oct 2026image
The StealthPeter Millar12 Oct 2026image
Best-Selling ComfortPeter Millar11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Peter Millar.
The creators who tag @petermillar on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @petermillar on Instagram, led by 5 Clubs (13.5k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 55 Clubs@5clubsgolf · 🇺🇸 US | Pro sports athletes Creator | 13.5k | 0.9% | 8 | Tagged @petermillar |
06 · Competitors according to Gravity
Who Peter Millar competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity has not computed competitors for this brand yet.
Data not available
07 · Company
The company behind Peter Millar.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Peter Millar is an e-commerce brand, founded in 2001 according to LinkedIn, on a domain registered in March 2006. It employs about 732 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2001, per LinkedIn
- Domain registered
- 3 Mar 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 732 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- petermillar.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Peter Millar
What people ask Google about Peter Millar.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Peter Millar legit?
According to Gravity by Benchr, Peter Millar is a brand: its website has existed since March 2006, its Trustpilot profile is claimed by the brand, it employs 732 people on LinkedIn, it has 311,349 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Peter Millar reviews: is it worth it?
Customers rate Peter Millar 3.3 out of 5 on Trustpilot over 79 reviews, 3 of them in the last twelve months: 62% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Peter Millar sell?
Peter Millar is a brand that began with cashmere sweaters and now offers a range of products with boutiques across the United States. Source: Gravity by Benchr product classification.
Is there a Peter Millar discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Peter Millar advertises on Facebook and Instagram, where its offers often run. Check petermillar.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Peter Millar?
Gravity by Benchr records a company, founded in 2001 according to LinkedIn, on a domain registered in 2006, with 732 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Peter Millar doing well?
Yes. Gravity by Benchr estimates about 59,600 visits to petermillar.co.uk in September 2026, down 37% in a month and up 10% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Peter Millar spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Peter Millar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Peter Millar.