Brand page · Pet Supplies · United States
PetFriendly: 67.7k visits a month, 4 active Meta ads, Gravity score 534.
PetFriendly — PetFriendly is a pet wellness company that provides subscription boxes with vet-quality wellness products for dogs and cats, offering personalized flea and tick solutions and other pet care items. In September 2026 petfriendlybox.com drew an estimated 67.7k visits, down 29% on the month before. It ranks #181 of 7,399 Pet Supplies brands in United States and holds a 3.5 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PetFriendly is a pet wellness company that provides subscription boxes with vet-quality wellness products for dogs and cats, offering personalized flea and tick solutions and other pet care items.
01 · Traffic
How much traffic PetFriendly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PetFriendly drew an estimated 67.7k visits in September 2026, down 29% on the month before and down 10% over three months.
- Worldwide#131,149of 4.5m sites · Top 5%
- In United States#42,580of 1.2m sites · Top 5%
- Pet Supplies, worldwide#986of 52,845 brands · Top 5%
- Pet Supplies, United States#181of 7,399 brands · Top 5%
67.7k
estimated visits in September
1 mo ▼ −29.4%4 mo ▼ −10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PetFriendly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PetFriendly holds 3.5 out of 5 on Trustpilot over 34 reviews, 6 of them in the last twelve months: 56% of customers give five stars and 32% one star. That volume places PetFriendly in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PetFriendly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PetFriendly sells on Shopify, 98% of its catalogue in stock. The best seller is Wags Advance®, at US$20.00–US$84.00, followed by Paws Plus® and Purrs Advance®.
#1Wags Advance®PetFriendlyUS$20.00–US$84.00In stock
#2Paws Plus®PetFriendlyUS$20.00–US$84.00In stock
#3Purrs Advance®PetFriendlyUS$20.00–US$84.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PetFriendly in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 78% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$69.00
- Currency
- USD
04 · Ads
What PetFriendly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PetFriendly runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
PF30 for 30% OFFPetFriendly5 Oct 2026video
$8/mo. Ships to your door automatically.PetFriendly25 Sept 2026image
Mostly Indoors Isn't Fully ProtectedPetFriendly7 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pet Friendly Directverified
Text ad20 Oct 2026SIGE (USA) INFORMATION TECHNOLOGY CO., LTDverified
Text ad20 Oct 2026Pet Friendly Directverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PetFriendly.
The creators who tag @petfriendlybox on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @petfriendlybox on Instagram, led by Stephanie Calderon (10.9k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStephanie Calderon@stone.coldsteph · 🇺🇸 US | Pro sports athletes Creator | 10.9k | 1.2% | 5 | Tagged @petfriendlybox |
06 · Competitors according to Gravity
Who PetFriendly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PetFriendly among Pet Supplies brands in United States. The closest is Wigow, then Dogs Naturally Magazine, furbulouspet.com, Vetocanis, Petdaily, MeexPaws.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wigowwigow.pet | |||||||
| Dogs Naturally Magazinethenaturaldogstore.com | |||||||
| furbulouspet.comfurbulouspet.com | |||||||
| Vetocanisvetocanis.com | |||||||
| Petdailypetdaily.com.br | |||||||
| MeexPawsmeexpaws.com |
07 · Company
The company behind PetFriendly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PetFriendly is a company based in United States, founded in 2018 according to LinkedIn, on a domain registered in March 2017. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2018, per LinkedIn
- Domain registered
- 8 Mar 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- petfriendlybox.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PetFriendly
What people ask Google about PetFriendly.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PetFriendly legit or a scam?
According to Gravity by Benchr, PetFriendly is a brand based in United States: its website has existed since March 2017, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 12,330 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PetFriendly reviews: is it worth it?
Customers rate PetFriendly 3.5 out of 5 on Trustpilot over 34 reviews, 6 of them in the last twelve months: 56% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PetFriendly sell?
PetFriendly is a pet wellness company that provides subscription boxes with vet-quality wellness products for dogs and cats, offering personalized flea and tick solutions and other pet care items. Gravity by Benchr classifies it under Pet Supplies, with Animals & Pet Supplies making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PetFriendly cost?
PetFriendly's best seller, Wags Advance®, sells from US$20.00 to US$84.00 on petfriendlybox.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check petfriendlybox.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
PetFriendly promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PetFriendly advertises on Facebook and Instagram and on Google, where its offers often run. Check petfriendlybox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PetFriendly?
PetFriendly sells on its own website, petfriendlybox.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PetFriendly?
Gravity by Benchr records a company based in United States, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PetFriendly growing?
Not at the moment. Gravity by Benchr estimates about 67,700 visits to petfriendlybox.com in September 2026, down 29% in a month and down 10% over three months. PetFriendly ranks #181 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PetFriendly use?
Gravity by Benchr identifies petfriendlybox.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PetFriendly spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PetFriendly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, PetFriendly ranks #181 of 7,399 by estimated traffic. Its closest competitors on the same market are Wigow, Dogs Naturally Magazine, furbulouspet.com, Vetocanis and Petdaily. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PetFriendly.