Brand page · Kitchen & Dining · Germany

Petromax Top 5% worldwide Top 5% in Germany Top 5% in Kitchen & Dining Top 5% in Kitchen & Dining in Germany
petromax.de·🇩🇪 Magdeburg, Germany· Shopify

Petromax: 81.7k visits a month, 20 active Meta ads, Gravity score 530.

Petromax — Petromax is a German brand that manufactures equipment for light, fire, and outdoor cooking, combining tradition and innovation in products like Dutch ovens, grills, and camping gear. In September 2026 petromax.de drew an estimated 81.7k visits. It ranks #82 of 3,473 Kitchen & Dining brands in Germany and holds a 3.7 Trustpilot rating over 65 reviews.

petromax.de@petromax.original 119kFacebookLinkedIn 3.1kTrustpilot 3.7Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
81.7k
+0% vs. August 2026
Instagram followers
119k
3,467 posts · @petromax.original
Trustpilot
3.7
65 reviews · 18 in 12 months
Meta ads
20
active · on Google since 2023
Products
92%
in stock · 92 collections
Rank in Germany
#82
of 3,473 in Kitchen & Dining
LinkedIn
3.1k
followers · 65 employees
Earned media value
€90.3k
per month, Instagram

Gravity score

530/ 1000 · 9 of 10 indicators rated
Brand Power541
Momentum468
Performance580

Percentiles within 155 peers: Kitchen & Dining brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Petromax is a German brand that manufactures equipment for light, fire, and outdoor cooking, combining tradition and innovation in products like Dutch ovens, grills, and camping gear.

01 · Traffic

How much traffic Petromax gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Petromax drew an estimated 81.7k visits in September 2026 and down 6% over three months.

  • Worldwide#111,590of 4.5m sites · Top 5%
  • In Germany#5,093of 184k sites · Top 5%
  • Kitchen & Dining, worldwide#2,721of 145,612 brands · Top 5%
  • Kitchen & Dining, Germany#82of 3,473 brands · Top 5%
Monthly visitssource Sept 2026

81.7k

estimated visits in September

1 mo ▲ +0.5%4 mo ▼ −6.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Petromax.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Petromax holds 3.7 out of 5 on Trustpilot over 65 reviews, 18 of them in the last twelve months: 77% of customers give five stars and 17% one star. That volume places Petromax in the top 40% of the 270,321 Trustpilot pages in the Gravity index. On Google, Petromax scores 4.3 over 102 reviews.

Trustpilotclaimed page · read 21 Oct 2026
3.7TrustScore · 65 reviews · 18 in 12 months
Top 40% review volume
5 ★77%
4 ★3%
3 ★2%
2 ★2%
1 ★17%

Grill Store Lamp Shade Supplier Outdoor Clothing and Equipment Shop Kitchen Supply Store

Google reviewsread 19 Oct 2026
4.3102 reviews on the Google business profile
5 ★75%
4 ★10%
3 ★3%
2 ★3%
1 ★9%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Petromax sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Petromax sells on Shopify, 92% of its catalogue in stock. The best seller is Feuerpfanne mit Stiel 20-40 cm, at €29.90–€74.90, followed by Feuertopf (Dutch Oven) and Pflegepaste Gusseisen und Schmiedeeisen.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Lighting Accessories31%
Cookware & Bakeware16%
Kitchen Appliance Accessories11%
Camping & Hiking7%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining43%
Lighting Accessories35%
Outdoor Recreation8%
Fireplace & Wood Stove Accessories4%
Fireplaces2%

The dominant category places Petromax in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
79% of the catalogue
In stock
92%
Upper price quartile
US$55.89
Currency
EUR

05 · Influencers

Who talks about Petromax.

The creators who tag @petromax.original on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @petromax.original on Instagram, led by 𝕎𝕚𝕝𝕕 ℂ𝕙𝕖𝕗 𝕂𝕚𝕥𝕔𝕙𝕖𝕟 (136k followers, 10.9% engagement).

Influencersaccounts tagging @petromax.original · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝕎𝕚𝕝𝕕 ℂ𝕙𝕖𝕗 𝕂𝕚𝕥𝕔𝕙𝕖𝕟@wildchef_kitchen · INTLFood cooking nutrition Creator136k10.9%6Tagged @petromax.original
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Petromax competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Petromax among Kitchen & Dining brands in Germany. The closest is turk, then Burnhard DE, coox, luvele EU, Broil King, BABOSSA.

CompetitorsKitchen & Dining · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
turkalbert-turk.de
Burnhard DEshop.burnhard.com
cooxcoox.de
luvele EUluvele.eu
Broil Kingbroilking.de
BABOSSAbabossa-bbq.de
Competitors Gravity finds for Petromax. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Petromax with turk

07 · Company

The company behind Petromax.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Petromax is a company based in Magdeburg, Germany, founded in 1910 according to LinkedIn. It employs about 65 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Magdeburg
Founded
1910, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
65 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
petromax.de · Shopify · EUR
Catalogue
92 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Petromax

What people ask Google about Petromax.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Petromax legit or a scam?

According to Gravity by Benchr, Petromax is a brand based in Magdeburg, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 65 people on LinkedIn, it has 119,108 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Petromax?

Customers rate Petromax 3.7 out of 5 on Trustpilot over 65 reviews, 18 of them in the last twelve months: 77% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, Petromax scores 4.3 over 102 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Petromax?

Petromax is a German brand that manufactures equipment for light, fire, and outdoor cooking, combining tradition and innovation in products like Dutch ovens, grills, and camping gear. Gravity by Benchr classifies it under Kitchen & Dining, with Lighting Accessories making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Petromax cost?

Petromax's best seller, Feuerpfanne mit Stiel 20-40 cm, sells from €29.90 to €74.90 on petromax.de. 92% of the catalogue is in stock. Gravity does not track prices daily: check petromax.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Petromax have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Petromax advertises on Facebook and Instagram and on Google, where its offers often run. Check petromax.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Petromax?

Petromax sells on its own website, petromax.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Petromax?

Gravity by Benchr records a company based in Magdeburg, Germany, founded in 1910 according to LinkedIn, with 65 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Petromax growing?

Not at the moment. Gravity by Benchr estimates about 81,700 visits to petromax.de in September 2026, up 0% in a month and down 6% over three months. Petromax ranks #82 of 3,473 Kitchen & Dining brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Petromax use?

Gravity by Benchr identifies petromax.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Petromax spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Petromax on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in Germany?

Among Kitchen & Dining brands in Germany in the Gravity by Benchr index, Petromax ranks #82 of 3,473 by estimated traffic. Its closest competitors on the same market are turk, Burnhard DE, coox, luvele EU and Broil King. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Petromax.