Brand page · Pet Supplies · Netherlands
Pets Place: 925k visits a month, 8 active Meta ads, Gravity score 512.
Pets Place — Pets Place is a Dutch pet store chain that sells products for dogs, cats and other animals, including food, toys and care items, both online and in physical stores. In September 2026 petsplace.nl drew an estimated 925k visits, down 19% on the month before. It ranks #2 of 491 Pet Supplies brands in Netherlands and holds a 3.0 Trustpilot rating over 11,258 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Pet Supplies brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pets Place is a Dutch pet store chain that sells products for dogs, cats and other animals, including food, toys and care items, both online and in physical stores.
01 · Traffic
How much traffic Pets Place gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pets Place drew an estimated 925k visits in September 2026, down 19% on the month before and down 13% over three months.
- Worldwide#15,381of 4.5m sites · Top 1%
- In Netherlands#177of 78.6k sites · Top 1%
- Pet Supplies, worldwide#54of 52,845 brands · Top 1%
- Pet Supplies, Netherlands#2of 491 brands · Top 1%
925k
estimated visits in September
1 mo ▼ −18.7%4 mo ▼ −12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pets Place.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pets Place holds 3.0 out of 5 on Trustpilot over 11,258 reviews, 497 of them in the last twelve months: 65% of customers give five stars and 8% one star. That volume places Pets Place in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pets Place sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pets Place's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Pets Place in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Pets Place is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pets Place runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Bekijk de aanbiedingenPets Place6 Oct 2026image
Bekijk de aanbiedingenPets Place6 Oct 2026image
Bekijk de aanbiedingenPets Place6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Petsplace.com B.V.verified
Text ad19 Oct 2026Petsplace.com B.V.verified
Text ad19 Oct 2026Petsplace.com B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pets Place.
The creators who tag @petsplacenl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @petsplacenl on Instagram, led by Cattery de Beetse (15.1k followers, 16.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCattery de Beetse@cattery.de.beetse · 🇳🇱 NL | Pets nature Creator | 15.1k | 16.4% | 4 | Tagged @petsplacenl |
06 · Competitors according to Gravity
Who Pets Place competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pets Place among Pet Supplies brands in Netherlands. The closest is zooplus.at, then Tiendanimal, Puppis, chewy.com, Pet Supermarket, Pet Centar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zooplus.atzooplus.at | |||||||
| Tiendanimaltiendanimal.es | |||||||
| Puppispuppis.com.ar | |||||||
| chewy.comchewy.com | |||||||
| Pet Supermarketpetsupermarket.com | |||||||
| Pet Centarpet-centar.hr |
07 · Company
The company behind Pets Place.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pets Place is a company based in Netherlands, founded in 1896 according to LinkedIn, on a domain registered in November 1997. It employs about 482 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1896, per LinkedIn
- Domain registered
- 24 Nov 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 482 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- petsplace.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pets Place
What people ask Google about Pets Place.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pets Place legit?
According to Gravity by Benchr, Pets Place is a brand based in Netherlands: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 482 people on LinkedIn, it has 38,919 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pets Place reviews
Customers rate Pets Place 3.0 out of 5 on Trustpilot over 11,258 reviews, 497 of them in the last twelve months: 65% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pets Place known for?
Pets Place is a Dutch pet store chain that sells products for dogs, cats and other animals, including food, toys and care items, both online and in physical stores. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does Pets Place have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pets Place advertises on Facebook and Instagram and on Google, where its offers often run. Check petsplace.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pets Place?
Pets Place sells on its own website, petsplace.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pets Place?
Gravity by Benchr records a company based in Netherlands, founded in 1896 according to LinkedIn, on a domain registered in 1997, with 482 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pets Place doing well?
Not at the moment. Gravity by Benchr estimates about 925,300 visits to petsplace.nl in September 2026, down 19% in a month and down 13% over three months. Pets Place ranks #2 of 491 Pet Supplies brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pets Place use?
Gravity by Benchr identifies petsplace.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Pets Place's ad budget?
Gravity by Benchr does not publish a spend figure for Pets Place on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Netherlands?
Among Pet Supplies brands in Netherlands in the Gravity by Benchr index, Pets Place ranks #2 of 491 by estimated traffic. Its closest competitors on the same market are zooplus.at, Tiendanimal, Puppis, chewy.com and Pet Supermarket. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pets Place.