Brand page · Pet Supplies · Norway
PetXL.no: 76.2k visits a month, 19 active Meta ads, Gravity score 609.
PetXL.no — PetXL is a Norwegian pet retail chain offering a wide selection of pet supplies including food, equipment, and accessories for dogs, cats, small animals, fish, birds, and reptiles, with both online and physical store presence. In September 2026 petxl.no drew an estimated 76.2k visits, down 7% on the month before. It ranks #3 of 59 Pet Supplies brands in Norway and holds a 4.5 Trustpilot rating over 1,348 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Pet Supplies brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PetXL is a Norwegian pet retail chain offering a wide selection of pet supplies including food, equipment, and accessories for dogs, cats, small animals, fish, birds, and reptiles, with both online and physical store presence.
01 · Traffic
How much traffic PetXL.no gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PetXL.no drew an estimated 76.2k visits in September 2026, down 7% on the month before and down 45% over three months.
- Worldwide#118,425of 4.5m sites · Top 5%
- In Norway#491of 15.2k sites · Top 5%
- Pet Supplies, worldwide#870of 52,845 brands · Top 5%
- Pet Supplies, Norway#3of 59 brands · Top 10%
76.2k
estimated visits in September
1 mo ▼ −7.5%4 mo ▼ −45.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PetXL.no.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PetXL.no holds 4.5 out of 5 on Trustpilot over 1,348 reviews, 1,234 of them in the last twelve months: 71% of customers give five stars and 8% one star. That volume places PetXL.no in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PetXL.no sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PetXL.no's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PetXL.no in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What PetXL.no is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PetXL.no runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Nordic NaturePetXL.no1 Sept 2026video
Nordic NaturePetXL.no21 Aug 2026video
Nordic NaturePetXL.no11 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Zoo.se Trading i Norden ABverified
Text ad19 Oct 2026Zoo.se Trading i Norden ABverified
Text ad19 Oct 2026Zoo.se Trading i Norden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PetXL.no.
The creators who tag @petxlno on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @petxlno on Instagram, led by Teddy Bear the Fluffy Dog💙 (24.1k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTeddy Bear the Fluffy Dog💙@teddy.thefinnishlapphund · INTL | Pets nature Creator | 24.1k | 2.2% | 1 | Tagged @petxlno |
06 · Competitors according to Gravity
Who PetXL.no competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PetXL.no among Pet Supplies brands in Norway. The closest is zoohit.si, then animal shop - אנימל שופ, vetna.info, Futterplatz, americanpet.com.br, Animal Valley.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zoohit.sizoohit.si | |||||||
| animal shop - אנימל שופanimalshop.co.il | |||||||
| vetna.infovetna.info | |||||||
| Futterplatzfutterplatz.de | |||||||
| americanpet.com.bramericanpet.com.br | |||||||
| Animal Valleyanimal-valley.com |
07 · Company
The company behind PetXL.no.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PetXL.no is a company based in Norway, founded in 2016 according to LinkedIn, on a domain registered in February 2026. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 2016, per LinkedIn
- Domain registered
- 17 Feb 2026
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- petxl.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PetXL.no
What people ask Google about PetXL.no.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PetXL.no legit or a scam?
According to Gravity by Benchr, PetXL.no is a brand based in Norway: its website has existed since February 2026, its Trustpilot profile is claimed by the brand, it employs 45 people on LinkedIn, it has 6,684 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about PetXL.no?
Customers rate PetXL.no 4.5 out of 5 on Trustpilot over 1,348 reviews, 1,234 of them in the last twelve months: 71% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PetXL.no?
PetXL is a Norwegian pet retail chain offering a wide selection of pet supplies including food, equipment, and accessories for dogs, cats, small animals, fish, birds, and reptiles, with both online and physical store presence. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
PetXL.no promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PetXL.no advertises on Facebook and Instagram and on Google, where its offers often run. Check petxl.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns PetXL.no?
Gravity by Benchr records a company based in Norway, founded in 2016 according to LinkedIn, on a domain registered in 2026, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PetXL.no doing well?
Not at the moment. Gravity by Benchr estimates about 76,200 visits to petxl.no in September 2026, down 7% in a month and down 45% over three months. PetXL.no ranks #3 of 59 Pet Supplies brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does PetXL.no spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PetXL.no on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Norway?
Among Pet Supplies brands in Norway in the Gravity by Benchr index, PetXL.no ranks #3 of 59 by estimated traffic. Its closest competitors on the same market are zoohit.si, animal shop - אנימל שופ, vetna.info, Futterplatz and americanpet.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PetXL.no.