Brand page · Kitchen & Dining · Brazil

philco.com.br Top 1% worldwide Top 1% in Brazil Top 1% in Kitchen & Dining Top 5% in Kitchen & Dining in Brazil
philco.com.br·🇧🇷 Brazil·Since 1995

philco.com.br: 1.1m visits a month, 96 active Meta ads, Gravity score 532.

philco.com.br — Philco Eletrônicos is a Brazilian brand that sells home appliances, accessories, and portable electronics. In September 2026 philco.com.br drew an estimated 1.1m visits, down 4% on the month before. It ranks #8 of 334 Kitchen & Dining brands in Brazil.

philco.com.br@philcobrasil 757kLinkedIn 66.4kTrustpilot 2.5Meta Ad Library 96

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
1.1m
−4% vs. August 2026
Instagram followers
757k
3,035 posts · @philcobrasil
Trustpilot
2.5
5 reviews · 3 in 12 months
Meta ads
96
active · on Google since 2024
Products
—
Data not available
Rank in Brazil
#8
of 334 in Kitchen & Dining
LinkedIn
66.4k
followers · 2,132 employees
Earned media value
—
Data not available

Gravity score

532/ 1000 · 6 of 10 indicators rated
Brand Power556
Momentum600
Performance442

Percentiles within 8 peers: Kitchen & Dining brands in Brazil with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Philco Eletrônicos is a Brazilian brand that sells home appliances, accessories, and portable electronics.

01 · Traffic

How much traffic philco.com.br gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

philco.com.br drew an estimated 1.1m visits in September 2026, down 4% on the month before and down 9% over three months.

  • Worldwide#13,342of 4.5m sites · Top 1%
  • In Brazil#607of 185k sites · Top 1%
  • Kitchen & Dining, worldwide#240of 145,612 brands · Top 1%
  • Kitchen & Dining, Brazil#8of 334 brands · Top 5%
Monthly visitssource Sept 2026

1.1m

estimated visits in September

1 mo ▼ −4.3%4 mo ▼ −9.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about philco.com.br.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

philco.com.br holds 2.5 out of 5 on Trustpilot over 5 reviews, 3 of them in the last twelve months: 20% of customers give five stars and 80% one star.

Trustpilotread 21 Oct 2026
2.5TrustScore · 5 reviews · 3 in 12 months
5 ★20%
4 ★0%
3 ★0%
2 ★0%
1 ★80%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What philco.com.br sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read philco.com.br's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining80%
Household Appliances8%
Electronics Accessories2%

The dominant category places philco.com.br in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about philco.com.br.

The creators who tag @philcobrasil on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @philcobrasil on Instagram, led by André Ridão | Ar Condicionado (119k followers, 1.1% engagement).

Influencersaccounts tagging @philcobrasil · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAndré Ridão | Ar Condicionado@andre_ridao_ar_condicionado · 🇧🇷 BRDecoration garden diy Creator119k1.1%6Tagged @philcobrasil
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who philco.com.br competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for philco.com.br among Kitchen & Dining brands in Brazil. The closest is POLISHOP, then Midea, electrolux.com.br, Gazin, samsung.com.br, Fast Shop.

CompetitorsKitchen & Dining · Brazil · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
POLISHOPpolishop.com.br
Mideamidea.com.br
electrolux.com.brelectrolux.com.br
Gazingazin.com.br
samsung.com.brsamsung.com.br
Fast Shopfastshop.com.br
Competitors Gravity finds for philco.com.br. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare philco.com.br with POLISHOP

07 · Company

The company behind philco.com.br.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

philco.com.br is a company based in Brazil, founded in 2007 according to LinkedIn, on a domain registered in July 1995. It employs about 2,132 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇧🇷 Brazil
Founded
2007, per LinkedIn
Domain registered
3 Jul 1995
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
2,132 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
philco.com.br
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about philco.com.br

What people ask Google about philco.com.br.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is philco.com.br legit?

According to Gravity by Benchr, philco.com.br is a brand based in Brazil: its website has existed since July 1995, it employs 2,132 people on LinkedIn, it has 757,215 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is philco.com.br known for?

Philco Eletrônicos is a Brazilian brand that sells home appliances, accessories, and portable electronics. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.

philco.com.br promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: philco.com.br advertises on Facebook and Instagram and on Google, where its offers often run. Check philco.com.br for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns philco.com.br?

Gravity by Benchr records a company based in Brazil, founded in 2007 according to LinkedIn, on a domain registered in 1995, with 2,132 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is philco.com.br doing well?

Not at the moment. Gravity by Benchr estimates about 1,110,400 visits to philco.com.br in September 2026, down 4% in a month and down 9% over three months. philco.com.br ranks #8 of 334 Kitchen & Dining brands in Brazil in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is philco.com.br's ad budget?

Gravity by Benchr does not publish a spend figure for philco.com.br on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in Brazil?

Among Kitchen & Dining brands in Brazil in the Gravity by Benchr index, philco.com.br ranks #8 of 334 by estimated traffic. Its closest competitors on the same market are POLISHOP, Midea, electrolux.com.br, Gazin and samsung.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with philco.com.br.