Brand page · Decor · Sweden
Photowall: 40.2k visits a month, 1,967 active Meta ads.
Photowall — Photowall is a Swedish company that creates custom-made wallpapers and murals for various spaces including homes and businesses. In September 2026 photowall.se drew an estimated 40.2k visits, down 2% on the month before. It ranks #56 of 980 Decor brands in Sweden and holds a 4.6 Trustpilot rating over 7,754 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Photowall is a Swedish company that creates custom-made wallpapers and murals for various spaces including homes and businesses.
01 · Traffic
How much traffic Photowall gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Photowall drew an estimated 40.2k visits in September 2026, down 2% on the month before and down 4% over three months.
- Worldwide#204,721of 4.5m sites · Top 5%
- In Sweden#1,546of 27.3k sites · Top 10%
- Decor, worldwide#4,310of 185,686 brands · Top 5%
- Decor, Sweden#56of 980 brands · Top 10%
40.2k
estimated visits in September
1 mo ▼ −2.4%4 mo ▼ −4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Photowall.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Photowall holds 4.6 out of 5 on Trustpilot over 7,754 reviews, 228 of them in the last twelve months: 80% of customers give five stars and 2% one star. That volume places Photowall in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Wallpaper Store Poster Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Photowall sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Photowall's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Photowall in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Photowall is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Photowall runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text).
AD|Da mansarda dimenticata a spazio di carattere. Basta un dettaglio per trasformare completamente un ambiente: in questo prima e dopo, laPhotowall14 Oct 2026video
Tapetentrends für gewerbliche Räume, AW26Photowall13 Oct 2026video
Consigue 3 muestras gratisPhotowall13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nordic eTrade ABverified
Text ad21 Oct 2026Nordic eTrade ABverified
Text ad21 Oct 2026Nordic eTrade ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Photowall.
The creators who tag @photowall_sweden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @photowall_sweden on Instagram, led by Sue & Stu | Interior & DIY | UGC (Sara P) (35.7k followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSue & Stu | Interior & DIY | UGC (Sara P)@sue.and.stu · 🇩🇪 DE | Decoration garden diy Creator | 35.7k | 3.0% | 7 | Tagged @photowall_sweden |
06 · Competitors according to Gravity
Who Photowall competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Photowall among Decor brands in Sweden. The closest is Thetic, then CanvasChamp, Walraft, Posters Base, photowall.no, Halcyon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Theticthetic.com.tr | |||||||
| CanvasChampcanvaschamp.com.au | |||||||
| Walraftwalraft.com | |||||||
| Posters Basepostersbase.com | |||||||
| photowall.nophotowall.no | |||||||
| Halcyonhalcyonmaps.com |
07 · Company
The company behind Photowall.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Photowall is a company based in Sweden, founded in 2006 according to LinkedIn. It employs about 56 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2006, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- photowall.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Photowall
What people ask Google about Photowall.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Photowall a legit company?
According to Gravity by Benchr, Photowall is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 56 people on LinkedIn, it has 814,140 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Photowall reviews: is it worth it?
Customers rate Photowall 4.6 out of 5 on Trustpilot over 7,754 reviews, 228 of them in the last twelve months: 80% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Photowall?
Photowall is a Swedish company that creates custom-made wallpapers and murals for various spaces including homes and businesses. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Photowall discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Photowall advertises on Facebook and Instagram and on Google, where its offers often run. Check photowall.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Photowall?
Gravity by Benchr records a company based in Sweden, founded in 2006 according to LinkedIn, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Photowall growing?
Not at the moment. Gravity by Benchr estimates about 40,200 visits to photowall.se in September 2026, down 2% in a month and down 4% over three months. Photowall ranks #56 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Photowall spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Photowall on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Photowall ranks #56 of 980 by estimated traffic. Its closest competitors on the same market are Thetic, CanvasChamp, Walraft, Posters Base and photowall.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Photowall.