Brand page · Clothing · United Kingdom
PICANTE: 108k visits a month, 87 active Meta ads, Gravity score 716.
PICANTE — PICANTE is a British lifestyle and streetwear clothing brand that sells fashion and lifestyle products. In September 2026 picante.shop drew an estimated 108k visits, up 12% on the month before. It ranks #488 of 19,668 Clothing brands in United Kingdom and holds a 4.3 Trustpilot rating over 66 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PICANTE is a British lifestyle and streetwear clothing brand that sells fashion and lifestyle products.
01 · Traffic
How much traffic PICANTE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PICANTE drew an estimated 108k visits in September 2026, up 12% on the month before and up 12% over three months.
- Worldwide#88,060of 4.5m sites · Top 5%
- In United Kingdom#4,539of 192k sites · Top 5%
- Clothing, worldwide#8,361of 459,295 brands · Top 5%
- Clothing, United Kingdom#488of 19,668 brands · Top 5%
108k
estimated visits in September
1 mo ▲ +11.9%4 mo ▲ +12.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PICANTE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PICANTE holds 4.3 out of 5 on Trustpilot over 66 reviews, 18 of them in the last twelve months: 85% of customers give five stars and 9% one star. That volume places PICANTE in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PICANTE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PICANTE sells on Shopify, 82% of its catalogue in stock. The best seller is Charlie The Chilli Oversized T-Shirt, at £80.00, followed by Fratelli T-Shirt and Fratelli T-Shirt.
#1Charlie The Chilli Oversized T-ShirtPICANTE£80.00In stock
#2Fratelli T-ShirtPICANTE£80.00In stock
#3Fratelli T-ShirtPICANTE£80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PICANTE in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 49% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$225.01
- Currency
- GBP
04 · Ads
What PICANTE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PICANTE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
PICANTE AW26 Delivery 1PICANTE7 Oct 2026image
PICANTE AW26 Delivery 1PICANTE7 Oct 2026image
PICANTE AW26 Delivery 1PICANTE7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PICANTE LTDverified
Text ad20 Oct 2026PICANTE LTDverified
Text ad20 Oct 2026PICANTE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PICANTE.
The creators who tag @picante on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @picante on Instagram, led by Alex Serrano (46.1k followers, 66.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlex Serrano@alexserrrano · 🇺🇸 US | Fashion style luxury Creator | 46.1k | 66.2% | 3 | Tagged @picante |
06 · Competitors according to Gravity
Who PICANTE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PICANTE among Clothing brands in United Kingdom. The closest is Surf Coo, then HOUSE OF ERRORS, Bosie Knitwear ®, Sheep, Paul James Knitwear, withnothingunderneath.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Surf Coosurfcoo.com | |||||||
| HOUSE OF ERRORShouseoferrors.org | |||||||
| Bosie Knitwear ®bosie.co | |||||||
| Sheepsheepinc.com | |||||||
| Paul James Knitwearpauljamesknitwear.com | |||||||
| withnothingunderneath.comwithnothingunderneath.com |
07 · Company
The company behind PICANTE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PICANTE is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in May 2019. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2021, per LinkedIn
- Domain registered
- 16 May 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- picante.shop · Shopify · GBP
- Catalogue
- 29 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PICANTE
What people ask Google about PICANTE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PICANTE legit?
According to Gravity by Benchr, PICANTE is a brand based in London, United Kingdom: its website has existed since May 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 124,931 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PICANTE reviews: is it worth it?
Customers rate PICANTE 4.3 out of 5 on Trustpilot over 66 reviews, 18 of them in the last twelve months: 85% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PICANTE sell?
PICANTE is a British lifestyle and streetwear clothing brand that sells fashion and lifestyle products. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
PICANTE prices: how much is it?
PICANTE's best seller, Charlie The Chilli Oversized T-Shirt, sells £80.00 on picante.shop. 82% of the catalogue is in stock. Gravity does not track prices daily: check picante.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.
PICANTE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PICANTE advertises on Facebook and Instagram and on Google, where its offers often run. Check picante.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PICANTE?
PICANTE sells on its own website, picante.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PICANTE?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2019, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PICANTE doing well?
Yes. Gravity by Benchr estimates about 107,700 visits to picante.shop in September 2026, up 12% in a month and up 12% over three months. PICANTE ranks #488 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PICANTE use?
Gravity by Benchr identifies picante.shop as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PICANTE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PICANTE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, PICANTE ranks #488 of 19,668 by estimated traffic. Its closest competitors on the same market are Surf Coo, HOUSE OF ERRORS, Bosie Knitwear ®, Sheep and Paul James Knitwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PICANTE.