Brand page · Food Items · France
Picard Surgelés: 1.6m visits a month, 98 active Meta ads.
Picard Surgelés — Picard Surgelés is a French frozen food company that sells frozen food products including ready meals, appetizers, vegetables, fruits, meats, fish, ice creams, breads, and pastries. In September 2026 picard.fr drew an estimated 1.6m visits, up 2% on the month before. It ranks #2 of 1,475 Food Items brands in France and holds a 3.6 Trustpilot rating over 3,067 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Picard Surgelés is a French frozen food company that sells frozen food products including ready meals, appetizers, vegetables, fruits, meats, fish, ice creams, breads, and pastries.
01 · Traffic
How much traffic Picard Surgelés gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Picard Surgelés drew an estimated 1.6m visits in September 2026, up 2% on the month before and down 12% over three months.
- Worldwide#9,741of 4.5m sites · Top 1%
- In France#352of 166k sites · Top 1%
- Food Items, worldwide#232of 260,714 brands · Top 1%
- Food Items, France#2of 1,475 brands · Top 1%
1.6m
estimated visits in September
1 mo ▲ +1.9%4 mo ▼ −11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Picard Surgelés.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Picard Surgelés holds 3.6 out of 5 on Trustpilot over 3,067 reviews, 1,136 of them in the last twelve months: 40% of customers give five stars and 42% one star. That volume places Picard Surgelés in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Frozen Food Manufacturer Frozen Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Picard Surgelés sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Picard Surgelés's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Picard Surgelés in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Picard Surgelés is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Picard Surgelés runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since October 2022 (image, text, video).
-50% sur le 2ème 😋Picard Surgelés12 Oct 2026image
-50% sur le 2ème 😋Picard Surgelés12 Oct 2026image
Vos courses, livrées chez vous 🛒🚚Picard Surgelés12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026PICARD SURGELESverified
Text ad19 Oct 2026PICARD SURGELESverified
Text ad19 Oct 2026PICARD SURGELESverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Picard Surgelés.
The creators who tag @picardsurgeles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @picardsurgeles on Instagram, led by 𝗖𝗵𝗿𝗶𝘀𝘁𝗲𝗹𝗹𝗲 • 𝗖𝗿𝗲́𝗮𝘁𝗿𝗶𝗰𝗲 𝗨𝗚𝗖 • 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘃𝗶𝘀𝘂𝗲𝗹 (17.2k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝗖𝗵𝗿𝗶𝘀𝘁𝗲𝗹𝗹𝗲 • 𝗖𝗿𝗲́𝗮𝘁𝗿𝗶𝗰𝗲 𝗨𝗚𝗖 • 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘃𝗶𝘀𝘂𝗲𝗹@christelle_maisondeco · 🇫🇷 FR | Beauty cosmetics skincare Creator | 17.2k | 4.5% | 3 | Tagged @picardsurgeles |
06 · Competitors according to Gravity
Who Picard Surgelés competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Picard Surgelés among Food Items brands in France. The closest is eismann.de, then bofrost, FRoSTA, COOK, Wiltshire Farm Foods, The Dinner Ladies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eismann.deeismann.de | |||||||
| bofrostbofrost.de | |||||||
| FRoSTAfrosta.de | |||||||
| COOKcookfood.net | |||||||
| Wiltshire Farm Foodswiltshirefarmfoods.com | |||||||
| The Dinner Ladiesdinnerladies.com.au |
07 · Company
The company behind Picard Surgelés.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Picard Surgelés is a company based in France, founded in 1973 according to LinkedIn, on a domain registered in December 1997. It employs about 3,958 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1973, per LinkedIn
- Domain registered
- 28 Dec 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,958 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- picard.fr · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Picard Surgelés
What people ask Google about Picard Surgelés.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Picard Surgelés legit or a scam?
According to Gravity by Benchr, Picard Surgelés is a brand based in France: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 3,958 people on LinkedIn, it has 287,575 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Picard Surgelés reviews: is it worth it?
Customers rate Picard Surgelés 3.6 out of 5 on Trustpilot over 3,067 reviews, 1,136 of them in the last twelve months: 40% give five stars, 42% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Picard Surgelés sell?
Picard Surgelés is a French frozen food company that sells frozen food products including ready meals, appetizers, vegetables, fruits, meats, fish, ice creams, breads, and pastries. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Picard Surgelés have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Picard Surgelés advertises on Facebook and Instagram and on Google, where its offers often run. Check picard.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Picard Surgelés?
Picard Surgelés sells on its own website, picard.fr, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Picard Surgelés?
Gravity by Benchr records a company based in France, founded in 1973 according to LinkedIn, on a domain registered in 1997, with 3,958 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Picard Surgelés doing well?
Not at the moment. Gravity by Benchr estimates about 1,643,300 visits to picard.fr in September 2026, up 2% in a month and down 12% over three months. Picard Surgelés ranks #2 of 1,475 Food Items brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Picard Surgelés use?
Gravity by Benchr identifies picard.fr as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records.
What is Picard Surgelés' ad budget?
Gravity by Benchr does not publish a spend figure for Picard Surgelés on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in France?
Among Food Items brands in France in the Gravity by Benchr index, Picard Surgelés ranks #2 of 1,475 by estimated traffic. Its closest competitors on the same market are eismann.de, bofrost, FRoSTA, COOK and Wiltshire Farm Foods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Picard Surgelés.