Brand page · Baby & Toddler Furniture · United States
Piccalio: 81.1k visits a month, 135 active Meta ads, Gravity score 556.
Piccalio — Piccalio is a children's furniture and toy shop that sells Montessori-inspired wooden pieces designed for children's imagination and living spaces. In September 2026 piccalio.com drew an estimated 81.1k visits, down 39% on the month before. It ranks #17 of 227 Baby & Toddler Furniture brands in United States and holds a 1.8 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Baby & Toddler Furniture brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Piccalio is a children's furniture and toy shop that sells Montessori-inspired wooden pieces designed for children's imagination and living spaces.
01 · Traffic
How much traffic Piccalio gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Piccalio drew an estimated 81.1k visits in September 2026, down 39% on the month before and down 45% over three months.
- Worldwide#112,324of 4.5m sites · Top 5%
- In United States#36,690of 1.2m sites · Top 5%
- Baby & Toddler Furniture, worldwide#47of 2,088 brands · Top 5%
- Baby & Toddler Furniture, United States#17of 227 brands · Top 10%
81.1k
estimated visits in September
1 mo ▼ −39.2%4 mo ▼ −44.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Piccalio.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Piccalio holds 1.8 out of 5 on Trustpilot over 23 reviews, 7 of them in the last twelve months: 39% of customers give five stars and 57% one star. That volume places Piccalio in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Childrens Home Home Goods Store Children's Furniture Store Children's Toys Store Children's Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Piccalio sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Piccalio sells on Shopify, 94% of its catalogue in stock. The best seller is Foldable Toddler Tower, at US$249.00–US$259.00, followed by Package Protection and Toddler Tower Safety Net.
#1Foldable Toddler TowerPiccalioUS$249.00–US$259.00In stock
#2Package ProtectionPiccalioUS$0.94–US$187.50In stock
#3Toddler Tower Safety NetPiccalioUS$34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Piccalio in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 69% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$299.00
- Currency
- USD
04 · Ads
What Piccalio is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Piccalio runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Kid Forward FurniturePiccalio6 Oct 2026image
Our award-winning Montessori Bookshelf.Piccalio5 Oct 2026image
Our award-winning Montessori Bookshelf.Piccalio4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Creative Mumblr LLCverified
Text ad21 Oct 2026Creative Mumblr LLCverified
Text ad21 Oct 2026Creative Mumblr LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Piccalio.
The creators who tag @piccalio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @piccalio on Instagram, led by Jennifer McCoy | New England Living (66.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJennifer McCoy | New England Living@fromthefamily · 🇺🇸 US | Parenting family Creator | 66.1k | 0.1% | 3 | Tagged @piccalio |
06 · Competitors according to Gravity
Who Piccalio competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Piccalio among Baby & Toddler Furniture brands in United States. The closest is snhomee, then Delta Children, Shelfology, daVinci, Joymor, The Bedder Way Co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| snhomeesnhomee.com | |||||||
| Delta Childrendeltachildren.com | |||||||
| Shelfologyshelfology.com | |||||||
| daVincidavincibaby.com | |||||||
| Joymorjoymor.com | |||||||
| The Bedder Way Cobedderway.com |
07 · Company
The company behind Piccalio.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Piccalio is a company based in Venice, United States, founded in 2020 according to LinkedIn, on a domain registered in August 2020. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Venice
- Founded
- 2020, per LinkedIn
- Domain registered
- 6 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- piccalio.com · Shopify · USD
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Piccalio
What people ask Google about Piccalio.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Piccalio legit or a scam?
According to Gravity by Benchr, Piccalio is a brand based in Venice, United States: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 81,999 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Piccalio?
Customers rate Piccalio 1.8 out of 5 on Trustpilot over 23 reviews, 7 of them in the last twelve months: 39% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Piccalio?
Piccalio is a children's furniture and toy shop that sells Montessori-inspired wooden pieces designed for children's imagination and living spaces. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Kids Tables & Chair Sets making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Piccalio prices: how much is it?
Piccalio's best seller, Foldable Toddler Tower, sells from US$249.00 to US$259.00 on piccalio.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check piccalio.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Piccalio have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Piccalio advertises on Facebook and Instagram and on Google, where its offers often run. Check piccalio.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Piccalio?
Piccalio sells on its own website, piccalio.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Piccalio?
Gravity by Benchr records a company based in Venice, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Piccalio doing well?
Not at the moment. Gravity by Benchr estimates about 81,100 visits to piccalio.com in September 2026, down 39% in a month and down 45% over three months. Piccalio ranks #17 of 227 Baby & Toddler Furniture brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Piccalio use?
Gravity by Benchr identifies piccalio.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Piccalio spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Piccalio on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler Furniture brands in United States?
Among Baby & Toddler Furniture brands in United States in the Gravity by Benchr index, Piccalio ranks #17 of 227 by estimated traffic. Its closest competitors on the same market are snhomee, Delta Children, Shelfology, daVinci and Joymor. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Piccalio.