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  5. PICTO®

Brand page · Jewelry

PICTO® Top 10% worldwide Top 5% in Jewelry
pictowatches.com· Magento·Since 2014

PICTO®: 30.1k visits a month, 230 active Meta ads.

PICTO® — PICTO is a Danish design watch brand that creates minimalist watches with clean graphics and offers watches made from recycled fishing nets. In September 2026 pictowatches.com drew an estimated 30.1k visits, down 51% on the month before. It ranks #1,060 of 33,382 Jewelry brands and holds a 4.2 Trustpilot rating over 69 reviews.

pictowatches.com@pictowatches 42.6kFacebookTrustpilot 4.2Meta Ad Library 230

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
30.1k
−51% vs. August 2026
Instagram followers
42.6k
766 posts · @pictowatches
Trustpilot
4.2
69 reviews · 48 in 12 months
Meta ads
230
active · on Google since 2023
Products
—
Data not available
Rank in United States
#1,060
of 33,382 in Jewelry
LinkedIn
—
Data not available
Earned media value
€365.1
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

PICTO is a Danish design watch brand that creates minimalist watches with clean graphics and offers watches made from recycled fishing nets.

01 · Traffic

How much traffic PICTO® gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

PICTO® drew an estimated 30.1k visits in September 2026, down 51% on the month before and down 51% over three months.

  • Worldwide#262,519of 4.5m sites · Top 10%
  • In United States#81,990of 1.2m sites · Top 10%
  • Jewelry, worldwide#6,277of 132,285 brands · Top 5%
  • Jewelry, United States#1,060of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

30.1k

estimated visits in September

1 mo ▼ −51.1%4 mo ▼ −51.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about PICTO®.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

PICTO® holds 4.2 out of 5 on Trustpilot over 69 reviews, 48 of them in the last twelve months: 65% of customers give five stars and 23% one star. That volume places PICTO® in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 20 Oct 2026
4.2TrustScore · 69 reviews · 48 in 12 months
Top 40% review volumeTop 40% rating quality
5 ★65%
4 ★1%
3 ★4%
2 ★6%
1 ★23%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What PICTO® sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read PICTO®'s catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry95%
Apparel & Accessories0%
Clothing Accessories0%

The dominant category places PICTO® in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about PICTO®.

The creators who tag @pictowatches on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @pictowatches on Instagram, led by Candinoiran | ساعت اورجینال | ساعت مردانه | ساعت زنانه (61.9k followers, 0.7% engagement).

Influencersaccounts tagging @pictowatches · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCandinoiran | ساعت اورجینال | ساعت مردانه | ساعت زنانه@irantempotime · 🇮🇷 IRFashion style luxury Creator61.9k0.7%1Tagged @pictowatches
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who PICTO® competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for PICTO® among Jewelry brands. The closest is Stella Diamonds, then Corniche Watches, NOJESS(ノジェス)|, maad.co.kr, mercimamanboutique.com, Dune Jewelry.

CompetitorsJewelry · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Stella Diamondsstelladiamonds.com.br
Corniche Watchescornichewatches.com
NOJESS(ノジェス)|nojess.net
maad.co.krmaad.co.kr
mercimamanboutique.commercimamanboutique.com
Dune Jewelrydunejewelry.com
Competitors Gravity finds for PICTO®. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare PICTO® with Stella Diamonds

07 · Company

The company behind PICTO®.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

PICTO® is an e-commerce brand, on a domain registered in October 2014.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
8 Oct 2014
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
pictowatches.com · Magento
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about PICTO®

What people ask Google about PICTO®.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is PICTO® legit or a scam?

According to Gravity by Benchr, PICTO® is a brand: its website has existed since October 2014, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it has 42,609 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about PICTO®?

Customers rate PICTO® 4.2 out of 5 on Trustpilot over 69 reviews, 48 of them in the last twelve months: 65% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does PICTO® sell?

PICTO is a Danish design watch brand that creates minimalist watches with clean graphics and offers watches made from recycled fishing nets. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.

Does PICTO® have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: PICTO® advertises on Facebook and Instagram and on Google, where its offers often run. Check pictowatches.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy PICTO®?

PICTO® sells on its own website, pictowatches.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns PICTO®?

Gravity by Benchr records a company, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is PICTO® doing well?

Not at the moment. Gravity by Benchr estimates about 30,100 visits to pictowatches.com in September 2026, down 51% in a month and down 51% over three months. PICTO® ranks #1,060 of 33,382 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does PICTO® use?

Gravity by Benchr identifies pictowatches.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records.

How much does PICTO® spend on Meta ads?

Gravity by Benchr does not publish a spend figure for PICTO® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands?

Among Jewelry brands in the Gravity by Benchr index, PICTO® ranks #1,060 of 33,382 by estimated traffic. Its closest competitors on the same market are Stella Diamonds, Corniche Watches, NOJESS(ノジェス)|, maad.co.kr and mercimamanboutique.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PICTO®.