Brand page · Decor · United States
Pier 1: 242K visits a month, 17 active Meta ads, Gravity score 550.
Pier 1 — Pier 1 is a home decor store that sells furniture, rugs, and accessories for indoor and outdoor living spaces. In September 2026 pier1.com drew an estimated 242K visits, up 15% on the month before. It ranks #123 of 42,373 Decor brands in United States and holds a 1.2 Trustpilot rating over 190 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 294 peers: Decor brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pier 1 is a home decor store that sells furniture, rugs, and accessories for indoor and outdoor living spaces.
01 · Traffic
How much traffic Pier 1 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pier 1 drew an estimated 242K visits in September 2026, up 15% on the month before and up 22% over three months.
- Worldwide#44,786of 4.5M sites · Top 5%
- In United States#14,632of 1.2M sites · Top 5%
- Decor, worldwide#699of 185,686 brands · Top 1%
- Decor, United States#123of 42,373 brands · Top 1%
242K
estimated visits in September
1 mo ▲ +15.4%4 mo ▲ +22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pier 1.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pier 1 holds 1.2 out of 5 on Trustpilot over 190 reviews, 9 of them in the last twelve months: 4% of customers give five stars and 93% one star. That volume places Pier 1 in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Home Goods Store Lighting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pier 1 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pier 1 sells on Shopify, 83% of its catalogue in stock. The best seller is Pier 1 Rewards, at US$9.99, followed by Pier 1 Holiday Forest Filled 3-Wick Candle and Pier 1 Oceans® Room Spray.
#1Pier 1 RewardsPier 1US$9.99In stock
#2Pier 1 Holiday Forest Filled 3-Wick CandlePier 1US$17.47In stock
#3Pier 1 Oceans® Room SprayPier 1US$14.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pier 1 in its comparison group.
- Average rating
- 4.15 / 5
- Rated products
- 10% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$239.95
- Currency
- USD
04 · Ads
What Pier 1 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pier 1 runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2025 (image, text, video).
The 2026 Li Bien CollectionPier 113 Oct 2026image
Handmade Wall Hanging Bell Bird 27.5", Set of 2Pier 112 Oct 2026video
The 2026 Li Bien CollectionPier 17 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PIER 1 IMPORTS OMNI INCverified
Text ad20 Oct 2026PIER 1 IMPORTS OMNI INCverified
Image ad20 Oct 2026PIER 1 IMPORTS OMNI INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pier 1.
The creators who tag @pier1 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pier1 on Instagram, led by Basoz K (34.4K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBasoz K@inspirational_interior_designs · 🇺🇸 US | Decoration garden diy Creator | 34.4K | 2.3% | 6 | Tagged @pier1 |
06 · Competitors according to Gravity
Who Pier 1 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pier 1 among Decor brands in United States. The closest is Pier Import, then Pottery Barn Australia, ZARA, depot-online.de, At Home Group, Magnolia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pier Importpierimport.fr | |||||||
| Pottery Barn Australiapotterybarn.com.au | |||||||
| ZARAzarahome.com | |||||||
| depot-online.dedepot-online.de | |||||||
| At Home Groupathome.com | |||||||
| Magnoliamagnolia.com |
07 · Company
The company behind Pier 1.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pier 1 is a company based in Naperville, United States, founded in 2020 according to LinkedIn, on a domain registered in March 1995. It employs about 4,872 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Naperville
- Founded
- 2020, per LinkedIn
- Domain registered
- 23 Mar 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,872 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pier1.com · Shopify · USD
- Catalogue
- 388 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pier 1
What people ask Google about Pier 1.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pier 1 legit?
According to Gravity by Benchr, Pier 1 is a brand based in Naperville, United States: its website has existed since March 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4,872 people on LinkedIn, it has 980,314 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Pier 1?
Customers rate Pier 1 1.2 out of 5 on Trustpilot over 190 reviews, 9 of them in the last twelve months: 4% give five stars, 93% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pier 1 known for?
Pier 1 is a home decor store that sells furniture, rugs, and accessories for indoor and outdoor living spaces. Gravity by Benchr classifies it under Decor, with Furniture making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Pier 1 prices: how much is it?
Pier 1's best seller, Pier 1 Rewards, sells US$9.99 on pier1.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check pier1.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pier 1 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pier 1 advertises on Facebook and Instagram and on Google, where its offers often run. Check pier1.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pier 1?
Pier 1 sells on its own website, pier1.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pier 1?
Gravity by Benchr records a company based in Naperville, United States, founded in 2020 according to LinkedIn, on a domain registered in 1995, with 4,872 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pier 1 growing?
Yes. Gravity by Benchr estimates about 241,600 visits to pier1.com in September 2026, up 15% in a month and up 22% over three months. Pier 1 ranks #123 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pier 1 use?
Gravity by Benchr identifies pier1.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pier 1 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pier 1 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Pier 1 ranks #123 of 42,373 by estimated traffic. Its closest competitors on the same market are Pier Import, Pottery Barn Australia, ZARA, depot-online.de, At Home Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pier 1.