Brand page · Decor · United States
Magnolia: 1.3M visits a month, 241 active Meta ads, Gravity score 605.
Magnolia — Magnolia is a home décor, furniture, and lifestyle goods brand that offers thoughtfully designed pieces to help create homes with purpose. In September 2026 magnolia.com drew an estimated 1.3M visits, up 3% on the month before. It ranks #18 of 42,373 Decor brands in United States and holds a 2.1 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Decor brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Magnolia is a home décor, furniture, and lifestyle goods brand that offers thoughtfully designed pieces to help create homes with purpose.
01 · Traffic
How much traffic Magnolia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Magnolia drew an estimated 1.3M visits in September 2026, up 3% on the month before and up 17% over three months.
- Worldwide#11,719of 4.5M sites · Top 1%
- In United States#3,892of 1.2M sites · Top 1%
- Decor, worldwide#125of 185,686 brands · Top 1%
- Decor, United States#18of 42,373 brands · Top 1%
1.3M
estimated visits in September
1 mo ▲ +3.4%4 mo ▲ +17.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Magnolia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Magnolia holds 2.1 out of 5 on Trustpilot over 24 reviews, 21 of them in the last twelve months: 13% of customers give five stars and 83% one star. That volume places Magnolia in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Lighting Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Magnolia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Magnolia sells on Shopify, 98% of its catalogue in stock. The best seller is Magnolia Journal Subscription, at US$20.00–US$50.00, followed by Campfire Market & Garden Mug and Magnolia Mug.
#1Magnolia Journal SubscriptionMagnoliaUS$20.00–US$50.00In stock
#2Campfire Market & Garden MugMagnoliaUS$18.00In stock
#3Magnolia MugMagnoliaUS$24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Magnolia in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 62% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$188.00
- Currency
- USD
04 · Ads
What Magnolia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Magnolia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Dylan Gossett at the SilosMagnolia12 Oct 2026image
French Grey Serving TrayMagnolia11 Oct 2026image
Mt. Joy at SilobrationMagnolia10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Magnolia Market LLCverified
Text ad21 Oct 2026Magnolia Market LLCverified
Image ad21 Oct 2026Magnolia Market LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Magnolia.
The creators who tag @magnolia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @magnolia on Instagram, led by Paynes Gray (73.1K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaynes Gray@paynesgrayhome · 🇺🇸 US | Decoration garden diy Creator | 73.1K | 0.0% | 34 | Tagged @magnolia |
06 · Competitors according to Gravity
Who Magnolia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Magnolia among Decor brands in United States. The closest is Pier 1, then Pottery Barn Australia, McGee, us.homesense.com, At Home Group, homegoods.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pier 1pier1.com | |||||||
| Pottery Barn Australiapotterybarn.com.au | |||||||
| McGeemcgeeandco.com | |||||||
| us.homesense.comus.homesense.com | |||||||
| At Home Groupathome.com | |||||||
| homegoods.comhomegoods.com |
07 · Company
The company behind Magnolia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Magnolia is a company based in Waco, United States, founded in 2003 according to LinkedIn, on a domain registered in August 1994. It employs about 1,323 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Waco
- Founded
- 2003, per LinkedIn
- Domain registered
- 29 Aug 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,323 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- magnolia.com · Shopify · USD
- Catalogue
- 747 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Magnolia
What people ask Google about Magnolia.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Magnolia legit?
According to Gravity by Benchr, Magnolia is a brand based in Waco, United States: its website has existed since August 1994, it sells on a Shopify store, it employs 1,323 people on LinkedIn, it has 5,757,832 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Magnolia reviews: is it worth it?
Customers rate Magnolia 2.1 out of 5 on Trustpilot over 24 reviews, 21 of them in the last twelve months: 13% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Magnolia?
Magnolia is a home décor, furniture, and lifestyle goods brand that offers thoughtfully designed pieces to help create homes with purpose. Gravity by Benchr classifies it under Decor, with Wall Shelves & Ledges making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Magnolia cost?
Magnolia's best seller, Magnolia Journal Subscription, sells from US$20.00 to US$50.00 on magnolia.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check magnolia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Magnolia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Magnolia advertises on Facebook and Instagram and on Google, where its offers often run. Check magnolia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Magnolia?
Magnolia sells on its own website, magnolia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Magnolia?
Gravity by Benchr records a company based in Waco, United States, founded in 2003 according to LinkedIn, on a domain registered in 1994, with 1,323 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Magnolia growing?
Yes. Gravity by Benchr estimates about 1,305,400 visits to magnolia.com in September 2026, up 3% in a month and up 17% over three months. Magnolia ranks #18 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Magnolia use?
Gravity by Benchr identifies magnolia.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Magnolia's ad budget?
Gravity by Benchr does not publish a spend figure for Magnolia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Magnolia ranks #18 of 42,373 by estimated traffic. Its closest competitors on the same market are Pier 1, Pottery Barn Australia, McGee, us.homesense.com, At Home Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Magnolia.