Brand page · Beds & Accessories

Pikolin Group Top 1% worldwide Top 1% in Beds & Accessories
pikolin.com· Magento·Since 1997

Pikolin Group: 484k visits a month, 26 active Meta ads.

Pikolin Group — Pikolin Group is a European sleep sector company that manufactures mattresses and bedding products. The company operates 10 factories serving markets in Europe, Latin America, and Southeast Asia. In September 2026 pikolin.com drew an estimated 484k visits, down 1% on the month before. It ranks #2 of 92 Beds & Accessories brands and holds a 4.1 Trustpilot rating over 11,152 reviews.

pikolin.com@pikolin 29.2kFacebookLinkedIn 18.7kTrustpilot 4.1Meta Ad Library 26

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
484k
−1% vs. August 2026
Instagram followers
29.2k
1,157 posts · @pikolin
Trustpilot
4.1
11,152 reviews · 4,147 in 12 months
Meta ads
26
active · on Google since 2023
Products
—
Data not available
Rank in Spain
#2
of 92 in Beds & Accessories
LinkedIn
18.7k
followers · 678 employees
Earned media value
€743.4
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Pikolin Group is a European sleep sector company that manufactures mattresses and bedding products. The company operates 10 factories serving markets in Europe, Latin America, and Southeast Asia.

01 · Traffic

How much traffic Pikolin Group gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Pikolin Group drew an estimated 484k visits in September 2026, down 1% on the month before and up 47% over three months.

  • Worldwide#25,525of 4.5m sites · Top 1%
  • In Spain#530of 115k sites · Top 1%
  • Beds & Accessories, worldwide#73of 14,534 brands · Top 1%
  • Beds & Accessories, Spain#2of 92 brands · Top 5%
Monthly visitssource Sept 2026

484k

estimated visits in September

1 mo ▼ −1.5%4 mo ▲ +47.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Pikolin Group.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Pikolin Group holds 4.1 out of 5 on Trustpilot over 11,152 reviews, 4,147 of them in the last twelve months: 66% of customers give five stars and 15% one star. That volume places Pikolin Group in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Pikolin Group scores 4.1 over 38 reviews.

Trustpilotclaimed page · read 20 Oct 2026
4.1TrustScore · 11,152 reviews · 4,147 in 12 months
Top 5% review volumeTop 30% rating quality
5 ★66%
4 ★11%
3 ★5%
2 ★3%
1 ★15%

Mattress Store Bed Shop Bedroom Furniture Store Store Home Goods Store

Google reviewsread 20 Oct 2026
4.138 reviews on the Google business profile
5 ★66%
4 ★13%
3 ★8%
2 ★0%
1 ★13%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Pikolin Group sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Pikolin Group's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Beds & Accessories
Beds & Accessories93%
Linens & Bedding4%
Sofas0%

The dominant category places Pikolin Group in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Pikolin Group.

The creators who tag @pikolin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @pikolin on Instagram, led by CAROL ROVIRA (113k followers, 4.1% engagement).

Influencersaccounts tagging @pikolin · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCAROL ROVIRA@carolrovira · 🇪🇸 ESCinema series pop culture Creator113k4.1%1Tagged @pikolin
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Pikolin Group competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Pikolin Group among Beds & Accessories brands. The closest is Beds, then leroidumatelas.fr, lematelas.fr, Dormimundo, Emma, Matratzen Discount.

CompetitorsBeds & Accessories · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bedsbeds.es
leroidumatelas.frleroidumatelas.fr
lematelas.frlematelas.fr
Dormimundodormimundo.com.mx
Emmaemma-colchon.es
Matratzen Discountmatratzen.discount
Competitors Gravity finds for Pikolin Group. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Pikolin Group with Beds

07 · Company

The company behind Pikolin Group.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Pikolin Group is an e-commerce brand, on a domain registered in April 1997. It employs about 678 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
22 Apr 1997
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
678 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
pikolin.com · Magento
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Pikolin Group

What people ask Google about Pikolin Group.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Pikolin Group legit or a scam?

According to Gravity by Benchr, Pikolin Group is a brand: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 678 people on LinkedIn, it has 29,248 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Pikolin Group?

Customers rate Pikolin Group 4.1 out of 5 on Trustpilot over 11,152 reviews, 4,147 of them in the last twelve months: 66% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Pikolin Group scores 4.1 over 38 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Pikolin Group?

Pikolin Group is a European sleep sector company that manufactures mattresses and bedding products. The company operates 10 factories serving markets in Europe, Latin America, and Southeast Asia. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.

Does Pikolin Group have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Pikolin Group advertises on Facebook and Instagram and on Google, where its offers often run. Check pikolin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Pikolin Group?

Pikolin Group sells on its own website, pikolin.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Pikolin Group?

Gravity by Benchr records a company, whose domain was registered in 1997, with 678 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Pikolin Group growing?

Yes. Gravity by Benchr estimates about 483,600 visits to pikolin.com in September 2026, down 1% in a month and up 47% over three months. Pikolin Group ranks #2 of 92 Beds & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Pikolin Group use?

Gravity by Benchr identifies pikolin.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records.

How much does Pikolin Group spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Pikolin Group on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Beds & Accessories brands?

Among Beds & Accessories brands in the Gravity by Benchr index, Pikolin Group ranks #2 of 92 by estimated traffic. Its closest competitors on the same market are Beds, leroidumatelas.fr, lematelas.fr, Dormimundo and Emma. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pikolin Group.