Brand page · Linens & Bedding · Australia
Pilloway: 112k visits a month, 126 active Meta ads, Gravity score 684.
Pilloway — Pilloway is an Australian company that specializes in sleep products, particularly pillows designed to align with the body for better sleep quality. In September 2026 pilloway.com.au drew an estimated 112k visits, down 7% on the month before. It ranks #28 of 1,148 Linens & Bedding brands in Australia and holds a 2.8 Trustpilot rating over 74 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Linens & Bedding brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pilloway is an Australian company that specializes in sleep products, particularly pillows designed to align with the body for better sleep quality.
01 · Traffic
How much traffic Pilloway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pilloway drew an estimated 112k visits in September 2026, down 7% on the month before and up 4,423% over three months.
- Worldwide#85,185of 4.5m sites · Top 5%
- In Australia#1,893of 105k sites · Top 5%
- Linens & Bedding, worldwide#405of 24,680 brands · Top 5%
- Linens & Bedding, Australia#28of 1,148 brands · Top 5%
112k
estimated visits in September
1 mo ▼ −7.4%4 mo ▲ +4,422.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pilloway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pilloway holds 2.8 out of 5 on Trustpilot over 74 reviews, 73 of them in the last twelve months: 38% of customers give five stars and 54% one star. That volume places Pilloway in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pilloway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pilloway sells on Shopify, 100% of its catalogue in stock. The best seller is Snuggi Body Align Pillow, at A$59.99, followed by The Snuggi Cooling Pillowcase and Sleep Breathing Bundle.
#1Snuggi Body Align PillowPillowayA$59.99In stock
#2The Snuggi Cooling PillowcasePillowayA$29.99In stock
#3Sleep Breathing BundlePillowayA$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pilloway in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 80% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$40.09
- Currency
- AUD
04 · Ads
What Pilloway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pilloway runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2026 (image, text, video).
Sleep Better Sale 👉Pilloway13 Oct 2026image
Sleep Better Sale 👉Pilloway13 Oct 2026image
Sleep Better Tonight 👉Pilloway13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Global Star Ecommerceverified
Text ad20 Oct 2026Global Star Ecommerceverified
Image ad20 Oct 2026Global Star Ecommerceverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pilloway.
The creators who tag @pilloway_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Pilloway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pilloway among Linens & Bedding brands in Australia. The closest is Moonlit Garden Silk, then Posture Form Pillows, CozyCloud, Smoomy, Simplesleep Australia, Sheet Society.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Moonlit Garden Silkmoonlitgardensilk.com.au | |||||||
| Posture Form Pillowspostureformpillows.com.au | |||||||
| CozyCloudcozycloudco.com.au | |||||||
| Smoomysmoomy.com.au | |||||||
| Simplesleep Australiasimplesleep.com.au | |||||||
| Sheet Societyau.sheetsociety.com |
07 · Company
The company behind Pilloway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pilloway is a company based in Biggera Waters, Australia, founded in 1977 according to LinkedIn. It employs about 316 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Biggera Waters
- Founded
- 1977, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 316 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pilloway.com.au · Shopify · AUD
- Catalogue
- 4 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pilloway
What people ask Google about Pilloway.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pilloway legit?
According to Gravity by Benchr, Pilloway is a brand based in Biggera Waters, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 316 people on LinkedIn, it has 6,835 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Pilloway?
Customers rate Pilloway 2.8 out of 5 on Trustpilot over 74 reviews, 73 of them in the last twelve months: 38% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pilloway?
Pilloway is an Australian company that specializes in sleep products, particularly pillows designed to align with the body for better sleep quality. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Pilloway expensive?
Pilloway's best seller, Snuggi Body Align Pillow, sells A$59.99 on pilloway.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check pilloway.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Pilloway promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Pilloway advertises on Facebook and Instagram and on Google, where its offers often run. Check pilloway.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pilloway?
Pilloway sells on its own website, pilloway.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pilloway?
Gravity by Benchr records a company based in Biggera Waters, Australia, founded in 1977 according to LinkedIn, with 316 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pilloway doing well?
Yes. Gravity by Benchr estimates about 112,100 visits to pilloway.com.au in September 2026, down 7% in a month and up 4,423% over three months. Pilloway ranks #28 of 1,148 Linens & Bedding brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pilloway use?
Gravity by Benchr identifies pilloway.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pilloway spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pilloway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Australia?
Among Linens & Bedding brands in Australia in the Gravity by Benchr index, Pilloway ranks #28 of 1,148 by estimated traffic. Its closest competitors on the same market are Moonlit Garden Silk, Posture Form Pillows, CozyCloud, Smoomy and Simplesleep Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pilloway.