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- Pillow World
Brand page · Linens & Bedding · United Kingdom
Pillow World: 93.7k visits a month, 16 active Meta ads, Gravity score 600.
Pillow World — Pillow World is a UK-based company that sells pillows and bedding products, offering free fast delivery on orders over £50. In September 2026 pillowworld.com drew an estimated 93.7k visits, up 178% on the month before. It ranks #36 of 1,256 Linens & Bedding brands in United Kingdom and holds a 4.4 Trustpilot rating over 1,526 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 66 peers: Linens & Bedding brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pillow World is a UK-based company that sells pillows and bedding products, offering free fast delivery on orders over £50.
01 · Traffic
How much traffic Pillow World gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pillow World drew an estimated 93.7k visits in September 2026, up 178% on the month before and up 288% over three months.
- Worldwide#98,984of 4.5m sites · Top 5%
- In United Kingdom#5,144of 192k sites · Top 5%
- Linens & Bedding, worldwide#477of 24,680 brands · Top 5%
- Linens & Bedding, United Kingdom#36of 1,256 brands · Top 5%
93.7k
estimated visits in September
1 mo ▲ +177.5%4 mo ▲ +288.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pillow World.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pillow World holds 4.4 out of 5 on Trustpilot over 1,526 reviews, 455 of them in the last twelve months: 81% of customers give five stars and 10% one star. That volume places Pillow World in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Bedding Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pillow World sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pillow World sells on Shopify, 92% of its catalogue in stock. The best seller is Dunlopillo Super Comfort Latex Pillow, at £102.00, followed by Sealy Side Sleeper Pillow and Dunlopillo Serenity Comfort Latex Pillow.
#1Dunlopillo Super Comfort Latex PillowPillow World£102.00In stock
#2Sealy Side Sleeper PillowPillow World£35.00In stock
#3Dunlopillo Serenity Comfort Latex PillowPillow World£102.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pillow World in its comparison group.
- Average rating
- 3.97 / 5
- Rated products
- 38% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$158.83
- Currency
- GBP
04 · Ads
What Pillow World is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pillow World runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Cool Anatomic Pain Relief Pillow by Seriously ComfortablePillow World6 Oct 2026image
Sleep Better TonightPillow World5 Oct 2026video
ClearancePillow World4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Total Sleep Ltdverified
Text ad20 Oct 2026Total Sleep Ltdverified
Image ad20 Oct 2026Total Sleep Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pillow World.
The creators who tag @pillowworlduk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Pillow World competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pillow World among Linens & Bedding brands in United Kingdom. The closest is Linen Cupboard, then Holsper, Luxurier, Padded Pawpaw, Brightr, Jasper Conran.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Linen Cupboardlinencupboard.co.uk | |||||||
| Holsperholsper.com | |||||||
| Luxurierluxurier.co | |||||||
| Padded Pawpawpaddedpawpaw.com | |||||||
| Brightrbrightrsleep.com | |||||||
| Jasper Conranjasperconran.com |
07 · Company
The company behind Pillow World.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pillow World is a company based in London, United Kingdom, founded in 2026 according to LinkedIn, on a domain registered in August 2004. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2026, per LinkedIn
- Domain registered
- 31 Aug 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pillowworld.com · Shopify · GBP
- Catalogue
- 72 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pillow World
What people ask Google about Pillow World.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pillow World legit?
According to Gravity by Benchr, Pillow World is a brand based in London, United Kingdom: its website has existed since August 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 584 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Pillow World?
Customers rate Pillow World 4.4 out of 5 on Trustpilot over 1,526 reviews, 455 of them in the last twelve months: 81% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pillow World?
Pillow World is a UK-based company that sells pillows and bedding products, offering free fast delivery on orders over £50. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Pillow World prices: how much is it?
Pillow World's best seller, Dunlopillo Super Comfort Latex Pillow, sells £102.00 on pillowworld.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check pillowworld.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pillow World discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pillow World advertises on Facebook and Instagram and on Google, where its offers often run. Check pillowworld.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pillow World?
Pillow World sells on its own website, pillowworld.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pillow World?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2026 according to LinkedIn, on a domain registered in 2004, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pillow World growing?
Yes. Gravity by Benchr estimates about 93,700 visits to pillowworld.com in September 2026, up 178% in a month and up 288% over three months. Pillow World ranks #36 of 1,256 Linens & Bedding brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pillow World use?
Gravity by Benchr identifies pillowworld.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pillow World spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pillow World on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United Kingdom?
Among Linens & Bedding brands in United Kingdom in the Gravity by Benchr index, Pillow World ranks #36 of 1,256 by estimated traffic. Its closest competitors on the same market are Linen Cupboard, Holsper, Luxurier, Padded Pawpaw and Brightr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pillow World.