Brand page · Clothing · Sweden
Pinewood: 52.9k visits a month, 61 active Meta ads, Gravity score 661.
Pinewood — Pinewood is a Swedish brand specializing in outdoor clothing for hiking, hunting, fishing and dog sports, focusing on high quality products at attractive prices. In September 2026 pinewood.eu drew an estimated 52.9k visits, up 44% on the month before. It ranks #86 of 1,542 Clothing brands in Sweden and holds a 4.7 Trustpilot rating over 634 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pinewood is a Swedish brand specializing in outdoor clothing for hiking, hunting, fishing and dog sports, focusing on high quality products at attractive prices.
01 · Traffic
How much traffic Pinewood gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pinewood drew an estimated 52.9k visits in September 2026, up 44% on the month before and up 60% over three months.
- Worldwide#161,952of 4.5m sites · Top 5%
- In Sweden#1,215of 27.3k sites · Top 5%
- Clothing, worldwide#15,634of 459,295 brands · Top 5%
- Clothing, Sweden#86of 1,542 brands · Top 10%
52.9k
estimated visits in September
1 mo ▲ +44.0%4 mo ▲ +60.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pinewood.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pinewood holds 4.7 out of 5 on Trustpilot over 634 reviews, 1 of them in the last twelve months: 88% of customers give five stars and 1% one star. That volume places Pinewood in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Outdoor Sports Store Hunting and Fishing Store Hunting Store Activewear Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pinewood sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pinewood sells on Shopify, 97% of its catalogue in stock. The best seller is Pinewood® Hundsportsväst 2.0 Dam / Black/D.Anthracite, at SEK 1,399.00, followed by Pinewood® Caribou Tc Byxa Herr / Black/Black and Pinewood® Dog Sports Trainer Väst Dam / Black.
#1Pinewood® Hundsportsväst 2.0 Dam / Black/D.AnthracitePinewoodSEK 1,399.00In stock
#2Pinewood® Caribou Tc Byxa Herr / Black/BlackPinewoodSEK 999.00In stock
#3Pinewood® Dog Sports Trainer Väst Dam / BlackPinewoodSEK 1,799.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Pinewood in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 82% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$129.81
- Currency
- SEK
04 · Ads
What Pinewood is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pinewood runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
För livet med hundPinewood International7 Oct 2026image
For livet med hundPinewood International7 Oct 2026image
För livet med hundPinewood International7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Pinewood ABverified
Text ad21 Oct 2026Pinewood ABverified
Text ad21 Oct 2026Pinewood ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pinewood.
The creators who tag @pinewoodoutdoor_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pinewoodoutdoor_official on Instagram, led by Paola Montes 🦌🐗 (11.2k followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaola Montes 🦌🐗@paolamontesdelgado · 🇪🇸 ES | Pets nature Creator | 11.2k | 3.6% | 7 | Tagged @pinewoodoutdoor_official |
06 · Competitors according to Gravity
Who Pinewood competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pinewood among Clothing brands in Sweden. The closest is SIR of Sweden, then ELVINE, The Mountain Studio, Swedteam, abacussportswear.com, KAMA Fashion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SIR of Swedensir.se | |||||||
| ELVINEelvineclothing.com | |||||||
| The Mountain Studiothe-mountain-studio.com | |||||||
| Swedteamswedteam.com | |||||||
| abacussportswear.comabacussportswear.com | |||||||
| KAMA Fashionkama.fashion |
07 · Company
The company behind Pinewood.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pinewood is a company based in Värnamo, Sweden, founded in 1996 according to LinkedIn. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Värnamo
- Founded
- 1996, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pinewood.eu · Shopify · SEK
- Catalogue
- 237 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pinewood
What people ask Google about Pinewood.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pinewood legit?
According to Gravity by Benchr, Pinewood is a brand based in Värnamo, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 25,769 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pinewood reviews
Customers rate Pinewood 4.7 out of 5 on Trustpilot over 634 reviews, 1 of them in the last twelve months: 88% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pinewood?
Pinewood is a Swedish brand specializing in outdoor clothing for hiking, hunting, fishing and dog sports, focusing on high quality products at attractive prices. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
Is Pinewood expensive?
Pinewood's best seller, Pinewood® Hundsportsväst 2.0 Dam / Black/D.Anthracite, sells SEK 1,399.00 on pinewood.eu. 97% of the catalogue is in stock. Gravity does not track prices daily: check pinewood.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Pinewood promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Pinewood advertises on Facebook and Instagram and on Google, where its offers often run. Check pinewood.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pinewood?
Pinewood sells on its own website, pinewood.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pinewood?
Gravity by Benchr records a company based in Värnamo, Sweden, founded in 1996 according to LinkedIn, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pinewood growing?
Yes. Gravity by Benchr estimates about 52,900 visits to pinewood.eu in September 2026, up 44% in a month and up 60% over three months. Pinewood ranks #86 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pinewood use?
Gravity by Benchr identifies pinewood.eu as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Pinewood's ad budget?
Gravity by Benchr does not publish a spend figure for Pinewood on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Pinewood ranks #86 of 1,542 by estimated traffic. Its closest competitors on the same market are SIR of Sweden, ELVINE, The Mountain Studio, Swedteam and abacussportswear.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pinewood.