Brand page · Food Items · Portugal
Pingo Doce: 3.1M visits a month, 101 active Meta ads.
Pingo Doce — Pingo Doce is a Portuguese supermarket chain that offers fresh food products and operates both physical stores and online shopping services. In September 2026 pingodoce.pt drew an estimated 3.1M visits, down 12% on the month before. It ranks #1 of 224 Food Items brands in Portugal and holds a 1.5 Trustpilot rating over 188 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Pingo Doce is a Portuguese supermarket chain that offers fresh food products and operates both physical stores and online shopping services.
01 · Traffic
How much traffic Pingo Doce gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pingo Doce drew an estimated 3.1M visits in September 2026, down 12% on the month before and down 11% over three months.
- Worldwide#5,726of 4.5M sites · Top 1%
- In Portugal#27of 21.8K sites · Top 1%
- Food Items, worldwide#127of 260,714 brands · Top 1%
- Food Items, Portugal#1of 224 brands · Top 1%
3.1M
estimated visits in September
1 mo ▼ −12.4%4 mo ▼ −11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pingo Doce.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pingo Doce holds 1.5 out of 5 on Trustpilot over 188 reviews, 49 of them in the last twelve months: 6% of customers give five stars and 66% one star. That volume places Pingo Doce in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pingo Doce sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pingo Doce's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Pingo Doce in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Pingo Doce is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pingo Doce runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2026 (image, video).
Sim, estás a ver bem. São cookies em palito. 🤤 Ingredientes 300g farinha sem fermento 1 c. chá bicarbonato de sódio 1 c. sopa amido dePingo Doce8 Oct 2026video
urldefense.comPingo Doce7 Oct 2026image
O inspetor junta as migalhas.Pingo Doce7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Pingo Doce.
The creators who tag @pingodoce on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pingodoce on Instagram, led by José Mata (332K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJosé Mata@josemata.oficial · 🇵🇹 PT | Humor memes comedy Creator | 332K | 1.7% | 3 | Tagged @pingodoce |
06 · Competitors according to Gravity
Who Pingo Doce competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pingo Doce among Food Items brands in Portugal. The closest is Supermercados Mundial, then SHOP 'n SAVE, more, consum.es, BM SUPERMERCADOS, Mercadona.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Supermercados Mundialsupermercadosmundial.com.br | |||||||
| SHOP 'n SAVEshopnsavefood.com | |||||||
| moremore.in | |||||||
| consum.esconsum.es | |||||||
| BM SUPERMERCADOSbmsupermercados.es | |||||||
| Mercadonamercadona.es |
07 · Company
The company behind Pingo Doce.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pingo Doce is a company based in Portugal. It employs about 9,984 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇹 Portugal
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9,984 on LinkedIn · 10,001+
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pingodoce.pt · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pingo Doce
What people ask Google about Pingo Doce.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pingo Doce legit or a scam?
According to Gravity by Benchr, Pingo Doce is a brand based in Portugal: it sells on a Salesforce_commerce store, it employs 9,984 people on LinkedIn, it has 542,382 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Pingo Doce?
Customers rate Pingo Doce 1.5 out of 5 on Trustpilot over 188 reviews, 49 of them in the last twelve months: 6% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pingo Doce known for?
Pingo Doce is a Portuguese supermarket chain that offers fresh food products and operates both physical stores and online shopping services. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Pingo Doce have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pingo Doce advertises on Facebook and Instagram and on Google, where its offers often run. Check pingodoce.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pingo Doce?
Pingo Doce sells on its own website, pingodoce.pt, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Pingo Doce?
Gravity by Benchr records a company based in Portugal, with 9,984 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pingo Doce growing?
Not at the moment. Gravity by Benchr estimates about 3,125,700 visits to pingodoce.pt in September 2026, down 12% in a month and down 11% over three months. Pingo Doce ranks #1 of 224 Food Items brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pingo Doce use?
Gravity by Benchr identifies pingodoce.pt as a Salesforce_commerce store. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records.
What is Pingo Doce's ad budget?
Gravity by Benchr does not publish a spend figure for Pingo Doce on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Portugal?
Among Food Items brands in Portugal in the Gravity by Benchr index, Pingo Doce ranks #1 of 224 by estimated traffic. Its closest competitors on the same market are Supermercados Mundial, SHOP 'n SAVE, more, consum.es, BM SUPERMERCADOS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pingo Doce.