Brand page · Food Items · Spain

Mercadona Top 1% worldwide Top 1% in Spain Top 1% in Food Items Top 1% in Food Items in Spain
mercadona.es·🇪🇸 Spain

Mercadona: 5.1M visits a month, 26 active Meta ads, Gravity score 627.

Mercadona — Empieza tu compra online en Mercadona, encuentra nuestros supermercados más cercanos o descubre cómo trabajar con nosotros. In September 2026 mercadona.es drew an estimated 5.1M visits, down 10% on the month before. It ranks #2 of 1,032 Food Items brands in Spain and holds a 1.8 Trustpilot rating over 2,876 reviews.

mercadona.es@mercadona 923KYouTube 63.7KFacebookLinkedIn 1.5MTrustpilot 1.8Meta Ad Library 26

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
5.1M
−10% vs. August 2026
Instagram followers
923K
1,194 posts · @mercadona
Trustpilot
1.8
2,876 reviews · 349 in 12 months
Meta ads
26
active · on Google since 2026
Products
—
Data not available
Rank in Spain
#2
of 1,032 in Food Items
LinkedIn
1.5M
followers · 33,966 employees
Earned media value
€492.2k
per month, Instagram

Gravity score

627/ 1000 · 8 of 10 indicators rated
Brand Power760
Momentum440
Performance680

Percentiles within 4 peers: Food Items brands in Spain with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Empieza tu compra online en Mercadona, encuentra nuestros supermercados más cercanos o descubre cómo trabajar con nosotros

01 · Traffic

How much traffic Mercadona gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Mercadona drew an estimated 5.1M visits in September 2026, down 10% on the month before and up 4% over three months.

  • Worldwide#3,859of 4.5M sites · Top 1%
  • In Spain#90of 115K sites · Top 1%
  • Food Items, worldwide#81of 260,714 brands · Top 1%
  • Food Items, Spain#2of 1,032 brands · Top 1%
Monthly visitssource Sept 2026

5.1M

estimated visits in September

1 mo ▼ −10.3%4 mo ▲ +3.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Mercadona.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Mercadona holds 1.8 out of 5 on Trustpilot over 2,876 reviews, 349 of them in the last twelve months: 8% of customers give five stars and 72% one star. That volume places Mercadona in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.8TrustScore · 2,876 reviews · 349 in 12 months
Top 5% review volume
5 ★8%
4 ★4%
3 ★7%
2 ★9%
1 ★72%

Supermarket Grocery Delivery Service Grocery Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Mercadona sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Mercadona's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items35%
Personal Care22%
Kitchen & Dining6%

The dominant category places Mercadona in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Mercadona.

The creators who tag @mercadona on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @mercadona on Instagram, led by Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (1.6M followers, 9.0% engagement).

Influencersaccounts tagging @mercadona · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLucía Lipperheide | Deco · Limpieza · Lifestyle · Moda@homes.styles · 🇪🇸 ESDecoration garden diy Creator1.6M9.0%15Tagged @mercadona
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Mercadona competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Mercadona among Food Items brands in Spain. The closest is ALDI ESPAÑA, then consum.es, EROSKI, pingodoce.pt, colruyt.be, Ahorramas.

CompetitorsFood Items · Spain · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ALDI ESPAÑAaldi.es
consum.esconsum.es
EROSKIeroski.es
pingodoce.ptpingodoce.pt
colruyt.becolruyt.be
Ahorramasahorramas.com
Competitors Gravity finds for Mercadona. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Mercadona with ALDI ESPAÑA

07 · Company

The company behind Mercadona.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Mercadona is a company based in Spain, founded in 1981 according to LinkedIn. It employs about 33,966 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇪🇸 Spain
Founded
1981, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
33,966 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
mercadona.es
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Mercadona

What people ask Google about Mercadona.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Mercadona legit?

According to Gravity by Benchr, Mercadona is a brand based in Spain: it employs 33,966 people on LinkedIn, it has 922,658 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Mercadona reviews: is it worth it?

Customers rate Mercadona 1.8 out of 5 on Trustpilot over 2,876 reviews, 349 of them in the last twelve months: 8% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Mercadona known for?

Empieza tu compra online en Mercadona, encuentra nuestros supermercados más cercanos o descubre cómo trabajar con nosotros Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.

Is there a Mercadona discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Mercadona advertises on Facebook and Instagram and on Google, where its offers often run. Check mercadona.es for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Mercadona?

Gravity by Benchr records a company based in Spain, founded in 1981 according to LinkedIn, with 33,966 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Mercadona growing?

Yes. Gravity by Benchr estimates about 5,098,100 visits to mercadona.es in September 2026, down 10% in a month and up 4% over three months. Mercadona ranks #2 of 1,032 Food Items brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Mercadona spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Mercadona on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Spain?

Among Food Items brands in Spain in the Gravity by Benchr index, Mercadona ranks #2 of 1,032 by estimated traffic. Its closest competitors on the same market are ALDI ESPAÑA, consum.es, EROSKI, pingodoce.pt, colruyt.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mercadona.