Brand page · Clothing
Pinklay: 51.4k visits a month, 165 active Meta ads.
Pinklay — Discover handcrafted clothing and home décor made by 1,000+ Indian artisans. Shop block-printed dresses, kurta sets, quilts, cushions & more — in natural fabrics, XS to 4XL. Proudly made in India. Ships worldwide. Free shipping on orders above ₹2,999. In September 2026 pinklay.com drew an estimated 51.4k visits, down 7% on the month before. It ranks #726 of 5,395 Clothing brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Discover handcrafted clothing and home décor made by 1,000+ Indian artisans. Shop block-printed dresses, kurta sets, quilts, cushions & more — in natural fabrics, XS to 4XL. Proudly made in India. Ships worldwide. Free shipping on orders above ₹2,999.
01 · Traffic
How much traffic Pinklay gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pinklay drew an estimated 51.4k visits in September 2026, down 7% on the month before and down 29% over three months.
- Worldwide#166,256of 4.5m sites · Top 5%
- In India#7,958of 164k sites · Top 5%
- Clothing, worldwide#16,036of 459,295 brands · Top 5%
- Clothing, India#726of 5,395 brands · Top 20%
51.4k
estimated visits in September
1 mo ▼ −6.9%4 mo ▼ −28.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pinklay.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pinklay holds 3.3 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pinklay sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pinklay sells on Shopify, 100% of its catalogue in stock. The best seller is Indigo Stripes Dabu Kaftan Shirt Dress, at ₹3,499.00, followed by Jheel Kaftan Maxi Dress and Mrignayani Dabu Fit & Flare Maxi Dress.
#1Indigo Stripes Dabu Kaftan Shirt DressPinklay₹3,499.00In stock
#2Jheel Kaftan Maxi DressPinklay₹3,999.00In stock
#3Mrignayani Dabu Fit & Flare Maxi DressPinklay₹4,299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pinklay in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$31.32
- Currency
- INR
04 · Ads
What Pinklay is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pinklay runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
SALE ENDS SOONPinklay7 Oct 2026video
Festive Sale ENDS SOONPinklay7 Oct 2026image
Free Shipping Above USD 199Pinklay6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pinklay Retail Private Limitedverified
Video ad20 Oct 2026Pinklay Retail Private Limitedverified
Text ad20 Oct 2026Pinklay Retail Private Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pinklay.
The creators who tag @pinklayindia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pinklayindia on Instagram, led by Karuna Ezara Parikh (93.7k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKaruna Ezara Parikh@karunaezara · 🇮🇳 IN | Fashion style luxury Creator | 93.7k | 2.3% | 1 | Tagged @pinklayindia |
06 · Competitors according to Gravity
Who Pinklay competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pinklay among Clothing brands. The closest is YAFA, then Blueage, Tema, D’Maison, Basically Kids, MODESTY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| YAFAbyyafa.com | |||||||
| Blueagetheblueage.com | |||||||
| Tematema-eg.com | |||||||
| D’Maisondmaison.net | |||||||
| Basically Kidsshopbasically.com | |||||||
| MODESTYmodestyabaya.com |
07 · Company
The company behind Pinklay.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pinklay is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in May 2015. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 11 May 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pinklay.com · Shopify · INR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pinklay
What people ask Google about Pinklay.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pinklay legit or a scam?
According to Gravity by Benchr, Pinklay is a brand: its website has existed since May 2015, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 289,722 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Pinklay sell?
Discover handcrafted clothing and home décor made by 1,000+ Indian artisans. Shop block-printed dresses, kurta sets, quilts, cushions & more — in natural fabrics, XS to 4XL. Proudly made in India. Ships worldwide. Free shipping on orders above ₹2,999. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Pinklay expensive?
Pinklay's best seller, Indigo Stripes Dabu Kaftan Shirt Dress, sells ₹3,499.00 on pinklay.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check pinklay.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pinklay have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pinklay advertises on Facebook and Instagram and on Google, where its offers often run. Check pinklay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pinklay?
Pinklay sells on its own website, pinklay.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Pinklay?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pinklay growing?
Not at the moment. Gravity by Benchr estimates about 51,400 visits to pinklay.com in September 2026, down 7% in a month and down 29% over three months. Pinklay ranks #726 of 5,395 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pinklay use?
Gravity by Benchr identifies pinklay.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Pinklay spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pinklay on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Pinklay ranks #726 of 5,395 by estimated traffic. Its closest competitors on the same market are YAFA, Blueage, Tema, D’Maison and Basically Kids. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pinklay.