Brand page · Communications
Pinwheel: 542k visits a month, 85 active Meta ads.
Pinwheel — Pinwheel is a kids' and teens' first smartphone & operating system, purpose-built to foster healthy life-long tech habits with built-in parental guidance and therapist-backed apps. In September 2026 pinwheel.com drew an estimated 542k visits, up 5% on the month before. It ranks #20 of 2,071 Communications brands and holds a 3.7 Trustpilot rating over 826 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Pinwheel is a kids' and teens' first smartphone & operating system, purpose-built to foster healthy life-long tech habits with built-in parental guidance and therapist-backed apps.
01 · Traffic
How much traffic Pinwheel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pinwheel drew an estimated 542k visits in September 2026, up 5% on the month before and up 25% over three months.
- Worldwide#23,315of 4.5m sites · Top 1%
- In United States#7,658of 1.2m sites · Top 1%
- Communications, worldwide#226of 22,823 brands · Top 1%
- Communications, United States#20of 2,071 brands · Top 1%
542k
estimated visits in September
1 mo ▲ +5.2%4 mo ▲ +25.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pinwheel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pinwheel holds 3.7 out of 5 on Trustpilot over 826 reviews, 167 of them in the last twelve months: 80% of customers give five stars and 11% one star. That volume places Pinwheel in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Cell Phone Accessory Store Telecommunications Equipment Supplier Telephone Company Cell Phone Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pinwheel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pinwheel's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Pinwheel in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Pinwheel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pinwheel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
Australia's Best Kids SmartphonePinwheel.com6 Oct 2026image
The Phone You Can Say 'YES' ToPinwheel.com2 Oct 2026video
Summer Peace of MindPinwheel.com1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Firepit, Inc.verified
Text ad21 Oct 2026Firepit, Inc.verified
Text ad21 Oct 2026Firepit, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pinwheel.
The creators who tag @thepinwheelphone on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thepinwheelphone on Instagram, led by Defend Young Minds (84.7k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDefend Young Minds@defendyoungminds · 🇺🇸 US | Parenting family Creator | 84.7k | — | 2 | Tagged @thepinwheelphone |
06 · Competitors according to Gravity
Who Pinwheel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pinwheel among Communications brands. The closest is shop.myxplora.co.uk, then Gabb, Cosmo Technologies, Inc., okii.com, imoo.com, LAGENIO---The Pioneer In 4G Kids Watch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shop.myxplora.co.ukshop.myxplora.co.uk | |||||||
| Gabbgabb.com | |||||||
| Cosmo Technologies, Inc.cosmotogether.com | |||||||
| okii.comokii.com | |||||||
| imoo.comimoo.com | |||||||
| LAGENIO---The Pioneer In 4G Kids Watchlagenio.com |
07 · Company
The company behind Pinwheel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pinwheel is an e-commerce brand, founded in 2019 according to LinkedIn, on a domain registered in December 2000. It employs about 74 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2019, per LinkedIn
- Domain registered
- 10 Dec 2000
- Share capital
- Data not available
- Status
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- President
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- Activity code
- Data not available
- Employees
- 74 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pinwheel.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pinwheel
What people ask Google about Pinwheel.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pinwheel legit or a scam?
According to Gravity by Benchr, Pinwheel is a brand: its website has existed since December 2000, its Trustpilot profile is claimed by the brand, it employs 74 people on LinkedIn, it has 26,340 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Pinwheel reviews
Customers rate Pinwheel 3.7 out of 5 on Trustpilot over 826 reviews, 167 of them in the last twelve months: 80% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pinwheel sell?
Pinwheel is a kids' and teens' first smartphone & operating system, purpose-built to foster healthy life-long tech habits with built-in parental guidance and therapist-backed apps. Gravity by Benchr classifies it under Communications. Source: Gravity by Benchr product classification.
Does Pinwheel have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pinwheel advertises on Facebook and Instagram and on Google, where its offers often run. Check pinwheel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Pinwheel?
Gravity by Benchr records a company, founded in 2019 according to LinkedIn, on a domain registered in 2000, with 74 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pinwheel growing?
Yes. Gravity by Benchr estimates about 542,300 visits to pinwheel.com in September 2026, up 5% in a month and up 25% over three months. Pinwheel ranks #20 of 2,071 Communications brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Pinwheel's ad budget?
Gravity by Benchr does not publish a spend figure for Pinwheel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands?
Among Communications brands in the Gravity by Benchr index, Pinwheel ranks #20 of 2,071 by estimated traffic. Its closest competitors on the same market are shop.myxplora.co.uk, Gabb, Cosmo Technologies, Inc., okii.com and imoo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pinwheel.