Brand page · Baby & Toddler · United States
Pipette traffic, ads & competitors 44.6k visits a month, 47 active Meta ads, Gravity score 625.
Pipette — Pipette creates pediatrician-tested, fragrance-free skincare for babies and sensitive skin. The company makes science-backed, thoughtfully designed products for families, including baby skincare and mineral sunscreen. In September 2026 pipettebaby.com drew an estimated 44.6k visits, down 18% on the month before. It ranks #10 of 579 Baby & Toddler brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Baby & Toddler brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pipette creates pediatrician-tested, fragrance-free skincare for babies and sensitive skin. The company makes science-backed, thoughtfully designed products for families, including baby skincare and mineral sunscreen.
01 · Traffic
Pipette website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pipette drew an estimated 44.6k visits in September 2026, down 18% on the month before and down 33% over three months.
- Worldwide#187,671of 4.5m sites · Top 5%
- In United States#59,832of 1.2m sites · Top 10%
- Baby & Toddler, worldwide#56of 2,509 brands · Top 5%
- Baby & Toddler, United States#10of 579 brands · Top 5%
44.6k
estimated visits in September
1 mo ▼ −17.8%4 mo ▼ −32.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Pipette reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pipette holds 3.6 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Toiletries Store Cosmetics Store Cosmetic Products Manufacturer Health and Beauty Shop Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Pipette best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pipette sells on Shopify, 100% of its catalogue in stock. The best seller is Baby Shampoo + Wash, at US$5.00–US$28.50, followed by Baby Lotion and Diaper Rash Cream.
#1Baby Shampoo + WashPipetteUS$5.00–US$28.50In stock
#2Baby LotionPipetteUS$5.00–US$15.00In stock
#3Diaper Rash CreamPipetteUS$11.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pipette in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$32.38
- Currency
- USD
04 · Ads
Pipette ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pipette runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Relief for Eczema Prone SkinPipette Baby6 Oct 2026image
No Sting, No Tears, Total ReliefPipette Baby6 Oct 2026video
One spray, so many usesPipette Baby6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lauren Shawverified
Text ad20 Oct 2026Lauren Shawverified
Text ad20 Oct 2026Lauren Shawverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Pipette influencers
The creators who tag @pipettebaby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pipettebaby on Instagram, led by Patrycja Matuszak, MD | MOM & BABY SKINCARE EXPERT (14.7k followers, 82.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPatrycja Matuszak, MD | MOM & BABY SKINCARE EXPERT@skincareandcuddles · 🇺🇸 US | Beauty cosmetics skincare Creator | 14.7k | 82.6% | 2 | Tagged @pipettebaby |
06 · Competitors according to Gravity
Pipette competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pipette among Baby & Toddler brands in the United States. The closest is TOETOTS, then HoneyB Kids, No. 2 Willow Lane, Regalo, shoplilymiles.com, glamkbaby.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TOETOTStoetots.com | |||||||
| HoneyB Kidshoneybkids.com | |||||||
| No. 2 Willow Laneno2willowlane.com | |||||||
| Regaloregalo-baby.com | |||||||
| shoplilymiles.comshoplilymiles.com | |||||||
| glamkbaby.comglamkbaby.com |
07 · Company
Who is behind Pipette?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pipette is a company based in Westport, United States, on a domain registered in January 2019. It employs about 16 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Westport
- Domain registered
- 24 Jan 2019
- Status
- was_acquired
- Employees
- 16 on LinkedIn
- Funding stage
- M and a
- Own store
- pipettebaby.com · Shopify · USD
- Catalogue
- 70 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pipette
What people ask Google about Pipette.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pipette a legit company?
According to Gravity by Benchr, Pipette is a brand based in Westport, United States: its website has existed since January 2019, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 106,529 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Pipette?
Pipette creates pediatrician-tested, fragrance-free skincare for babies and sensitive skin. The company makes science-backed, thoughtfully designed products for families, including baby skincare and mineral sunscreen. Gravity by Benchr classifies it under Baby & Toddler, with Baby & Toddler making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Pipette expensive?
Pipette's best seller, Baby Shampoo + Wash, sells from US$5.00 to US$28.50 on pipettebaby.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check pipettebaby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Pipette promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Pipette advertises on Facebook and Instagram and on Google, where its offers often run. Check pipettebaby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pipette?
Pipette sells on its own website, pipettebaby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pipette?
Gravity by Benchr records a company based in Westport, United States, whose domain was registered in 2019, with 16 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pipette doing well?
Not at the moment. Gravity by Benchr estimates about 44,600 visits to pipettebaby.com in September 2026, down 18% in a month and down 33% over three months. Pipette ranks #10 of 579 Baby & Toddler brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pipette use?
Gravity by Benchr identifies pipettebaby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pipette spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pipette on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler brands in the United States?
Among Baby & Toddler brands in the United States in the Gravity by Benchr index, Pipette ranks #10 of 579 by estimated traffic. Its closest competitors on the same market are TOETOTS, HoneyB Kids, No. 2 Willow Lane, Regalo and shoplilymiles.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pipette.