1. Gravity
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  3. Food, Beverages & Tobacco
  4. Food Items
  5. Pizzafredag

Brand page · Food Items · Denmark

Pizzafredag Top 5% worldwide Top 5% in Denmark Top 5% in Food Items Top 10% in Food Items in Denmark
pizzafredag.dk·🇩🇰 Denmark· Woocommerce

Pizzafredag traffic, ads & competitors 44k visits a month, 57 active Meta ads, Gravity score 662.

Pizzafredag — Pizzafredag is a Danish online shop for pizza enthusiasts that sells a wide variety of ingredients, equipment, books, courses, and other products for making pizza at home. In September 2026 pizzafredag.dk drew an estimated 44k visits, up 100% on the month before. It ranks #30 of 304 Food Items brands in Denmark and holds a 4.9 Trustpilot rating over 554 reviews.

pizzafredag.dk@pizzafredagdk 13.8kFacebookLinkedIn 33Trustpilot 4.9Meta Ad Library 57

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
44k
+100% vs. August 2026
Instagram followers
13.8k
141 posts · @pizzafredagdk
Trustpilot
4.9
554 reviews · 58 in 12 months
Meta ads
57
active · on Google since 2023
Products
—
Data not available
Rank in Denmark
#30
of 304 in Food Items
LinkedIn
33
followers · 4 employees
Earned media value
€16.6k
per month, Instagram

Gravity score

662/ 1000 · 9 of 10 indicators rated
Brand Power547
Momentum801
Performance638

Percentiles within 39 peers: Food Items brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Pizzafredag is a Danish online shop for pizza enthusiasts that sells a wide variety of ingredients, equipment, books, courses, and other products for making pizza at home.

01 · Traffic

Pizzafredag website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Pizzafredag drew an estimated 44k visits in September 2026, up 100% on the month before and up 150% over three months.

  • Worldwide#189,733of 4.5m sites · Top 5%
  • In Denmark#1,050of 21.4k sites · Top 5%
  • Food Items, worldwide#5,557of 260,714 brands · Top 5%
  • Food Items, Denmark#30of 304 brands · Top 10%
Monthly visitssource Sept 2026

44k

estimated visits in September

1 mo ▲ +100.4%4 mo ▲ +150.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Pizzafredag reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Pizzafredag holds 4.9 out of 5 on Trustpilot over 554 reviews, 58 of them in the last twelve months: 97% of customers give five stars and 0% one star. That volume places Pizzafredag in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.

Trustpilotclaimed page · read 21 Oct 2026
4.9TrustScore · 554 reviews · 58 in 12 months
Top 20% review volumeTop 5% rating quality
5 ★97%
4 ★2%
3 ★0%
2 ★0%
1 ★0%

Kitchen Supply Store Grill Store Hobby Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Pizzafredag best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Pizzafredag's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items40%
Kitchen & Dining27%
Books17%

The dominant category places Pizzafredag in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Pizzafredag influencers

The creators who tag @pizzafredagdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @pizzafredagdk on Instagram, led by Pizza Club Nordic (13.8k followers, 7.7% engagement).

Influencersaccounts tagging @pizzafredagdk · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPizza Club Nordic@pizzaclubnordic · 🇩🇰 DKFood cooking nutrition Creator13.8k7.7%3Tagged @pizzafredagdk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Pizzafredag competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Pizzafredag among Food Items brands in Denmark. The closest is Temple of Thai, then auchoix, dom-konditera.com, MAKMUR JAYA PLASTIK, plat-a-paella.fr, reddragon-yar.ru.

CompetitorsFood Items · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Temple of Thaitempleofthai.com
auchoixauchoix.co.kr
dom-konditera.comdom-konditera.com
MAKMUR JAYA PLASTIKmakmurjayaplastik.com
plat-a-paella.frplat-a-paella.fr
reddragon-yar.rureddragon-yar.ru
Competitors Gravity finds for Pizzafredag. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Pizzafredag with Temple of Thai

07 · Company

Who is behind Pizzafredag?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Pizzafredag is a company based in Denmark, founded in 2021 according to LinkedIn. It employs about 4 people.

Legal entityGravity index, Nov 2026
Entity country
🇩🇰 Denmark
Founded
2021, per LinkedIn
Employees
4 on LinkedIn
DistributionGravity index, Nov 2026
Own store
pizzafredag.dk · Woocommerce
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Pizzafredag

What people ask Google about Pizzafredag.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Pizzafredag a legit company?

According to Gravity by Benchr, Pizzafredag is a brand based in Denmark: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 4 people on LinkedIn, it has 13,769 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Pizzafredag reviews: is it worth it?

Customers rate Pizzafredag 4.9 out of 5 on Trustpilot over 554 reviews, 58 of them in the last twelve months: 97% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Pizzafredag?

Pizzafredag is a Danish online shop for pizza enthusiasts that sells a wide variety of ingredients, equipment, books, courses, and other products for making pizza at home. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.

Does Pizzafredag have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Pizzafredag advertises on Facebook and Instagram and on Google, where its offers often run. Check pizzafredag.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Pizzafredag?

Pizzafredag sells on its own website, pizzafredag.dk, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Pizzafredag?

Gravity by Benchr records a company based in Denmark, founded in 2021 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Pizzafredag doing well?

Yes. Gravity by Benchr estimates about 44,000 visits to pizzafredag.dk in September 2026, up 100% in a month and up 150% over three months. Pizzafredag ranks #30 of 304 Food Items brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Pizzafredag use?

Gravity by Benchr identifies pizzafredag.dk as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Pizzafredag's ad budget?

Gravity by Benchr does not publish a spend figure for Pizzafredag on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Denmark?

Among Food Items brands in Denmark in the Gravity by Benchr index, Pizzafredag ranks #30 of 304 by estimated traffic. Its closest competitors on the same market are Temple of Thai, auchoix, dom-konditera.com, MAKMUR JAYA PLASTIK and plat-a-paella.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pizzafredag.