Brand page · Building Materials · Germany

planeo.de Top 5% worldwide Top 5% in Germany Top 1% in Building Materials Top 5% in Building Materials in Germany
planeo.de·🇩🇪 Germany

planeo.de: 101K visits a month, 17 active Meta ads, Gravity score 630.

planeo.de — Planeo is an online retailer specializing in flooring, living, and garden products, offering vinyl flooring, laminate, parkett, garden fences, terraces, and wall coverings. In September 2026 planeo.de drew an estimated 101K visits, down 13% on the month before. It ranks #25 of 625 Building Materials brands in Germany and holds a 4.3 Trustpilot rating over 1,029 reviews.

planeo.de@planeode 6.3KFacebookTrustpilot 4.3Meta Ad Library 17

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
101K
−13% vs. August 2026
Instagram followers
6.3K
1,080 posts · @planeode
Trustpilot
4.3
1,029 reviews · 143 in 12 months
Meta ads
17
active · on Google since 2023
Products
—
Data not available
Rank in Germany
#25
of 625 in Building Materials
LinkedIn
—
Data not available
Earned media value
€178.5
per month, Instagram

Gravity score

630/ 1000 · 9 of 10 indicators rated
Brand Power735
Momentum535
Performance621

Percentiles within 24 peers: Building Materials brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Planeo is an online retailer specializing in flooring, living, and garden products, offering vinyl flooring, laminate, parkett, garden fences, terraces, and wall coverings.

01 · Traffic

How much traffic planeo.de gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

planeo.de drew an estimated 101K visits in September 2026, down 13% on the month before and down 13% over three months.

  • Worldwide#93,270of 4.5M sites · Top 5%
  • In Germany#4,239of 184K sites · Top 5%
  • Building Materials, worldwide#552of 90,845 brands · Top 1%
  • Building Materials, Germany#25of 625 brands · Top 5%
Monthly visitssource Sept 2026

101K

estimated visits in September

1 mo ▼ −12.5%4 mo ▼ −12.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about planeo.de.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

planeo.de holds 4.3 out of 5 on Trustpilot over 1,029 reviews, 143 of them in the last twelve months: 73% of customers give five stars and 15% one star. That volume places planeo.de in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 1,029 reviews · 143 in 12 months
Top 10% review volumeTop 30% rating quality
5 ★73%
4 ★7%
3 ★3%
2 ★3%
1 ★15%

Do-it-Yourself Shop Flooring Store Fence Supply Store Deck Builder Interior Fitting Contractor

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What planeo.de sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read planeo.de's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials93%
Decor3%
Home & Garden1%

The dominant category places planeo.de in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about planeo.de.

The creators who tag @planeode on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @planeode on Instagram, led by Lara (54.5K followers, 1.1% engagement).

Influencersaccounts tagging @planeode · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLara@laralein_02 · 🇩🇪 DERelationship couple life Creator54.5K1.1%1Tagged @planeode
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who planeo.de competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for planeo.de among Building Materials brands in Germany. The closest is Gulvlageret.dk, then Galerija Podova, Best4Flooring, 4wall, BRICOFLOR, Fliesen24®.

CompetitorsBuilding Materials · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Gulvlageret.dkgulvlageret.dk
Galerija Podovagalerijapodova.com
Best4Flooringbest4flooring.co.uk
4wall4wall.pl
BRICOFLORbricoflor.it
Fliesen24®fliesen24.com
Competitors Gravity finds for planeo.de. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare planeo.de with Gulvlageret.dk

07 · Company

The company behind planeo.de.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

planeo.de is a company based in Germany.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
planeo.de
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about planeo.de

What people ask Google about planeo.de.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is planeo.de legit?

According to Gravity by Benchr, planeo.de is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 6,281 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

planeo.de reviews: is it worth it?

Customers rate planeo.de 4.3 out of 5 on Trustpilot over 1,029 reviews, 143 of them in the last twelve months: 73% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does planeo.de sell?

Planeo is an online retailer specializing in flooring, living, and garden products, offering vinyl flooring, laminate, parkett, garden fences, terraces, and wall coverings. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.

planeo.de promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: planeo.de advertises on Facebook and Instagram and on Google, where its offers often run. Check planeo.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is planeo.de growing?

Not at the moment. Gravity by Benchr estimates about 100,600 visits to planeo.de in September 2026, down 13% in a month and down 13% over three months. planeo.de ranks #25 of 625 Building Materials brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does planeo.de spend on Meta ads?

Gravity by Benchr does not publish a spend figure for planeo.de on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands in Germany?

Among Building Materials brands in Germany in the Gravity by Benchr index, planeo.de ranks #25 of 625 by estimated traffic. Its closest competitors on the same market are Gulvlageret.dk, Galerija Podova, Best4Flooring, 4wall, BRICOFLOR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with planeo.de.