Brand page · Toys · United States
PLAYMOBIL® USA: 862K visits a month, 26 active Meta ads, Gravity score 570.
PLAYMOBIL® USA — PLAYMOBIL is a toy company that creates themed play worlds with 3-inch figures and extensive toy lines featuring various themes like Pirates, Princess, Knights, and more. In September 2026 playmobil.com drew an estimated 862K visits, up 4% on the month before. It ranks #1 of 982 Toys brands in United States and holds a 3.5 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PLAYMOBIL is a toy company that creates themed play worlds with 3-inch figures and extensive toy lines featuring various themes like Pirates, Princess, Knights, and more.
01 · Traffic
How much traffic PLAYMOBIL® USA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PLAYMOBIL® USA drew an estimated 862K visits in September 2026, up 4% on the month before and up 13% over three months.
- Worldwide#16,263of 4.5M sites · Top 1%
- In Germany#736of 184K sites · Top 1%
- Toys, worldwide#87of 50,509 brands · Top 1%
- Toys, Germany#1of 982 brands · Top 1%
862K
estimated visits in September
1 mo ▲ +3.7%4 mo ▲ +12.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PLAYMOBIL® USA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PLAYMOBIL® USA holds 3.5 out of 5 on Trustpilot over 22 reviews, 3 of them in the last twelve months: 36% of customers give five stars and 41% one star. That volume places PLAYMOBIL® USA in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Gaming service Provider Game Store Toy Store Video Game Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PLAYMOBIL® USA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PLAYMOBIL® USA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PLAYMOBIL® USA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What PLAYMOBIL® USA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PLAYMOBIL® USA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
It’s Spooky SeasonPlaymobil6 Oct 2026image
Celebrate Autumn MagicPlaymobil4 Oct 2026image
It’s Spooky SeasonPlaymobil4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026CreativeDock GmbHverified
Text ad19 Oct 2026CreativeDock GmbHverified
Text ad19 Oct 2026CreativeDock GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PLAYMOBIL® USA.
The creators who tag @playmobil on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @playmobil on Instagram, led by Diorama Artist Oliver Schaffer (11.5K followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDiorama Artist Oliver Schaffer@oliverschaffer · 🇩🇪 DE | Parenting family Creator | 11.5K | 3.8% | 11 | Tagged @playmobil |
06 · Competitors according to Gravity
Who PLAYMOBIL® USA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PLAYMOBIL® USA among Toys brands in United States. The closest is Mattel Shop, then lagranderecre.fr, shop.simbatoys.de, schleich, duo-shop.de, Official Little Tikes Website.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mattel Shopshop.mattel.com | |||||||
| lagranderecre.frlagranderecre.fr | |||||||
| shop.simbatoys.deshop.simbatoys.de | |||||||
| schleichde.schleich-s.com | |||||||
| duo-shop.deduo-shop.de | |||||||
| Official Little Tikes Websitelittletikes.com |
07 · Company
The company behind PLAYMOBIL® USA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PLAYMOBIL® USA is a company based in United States, founded in 1986 according to LinkedIn, on a domain registered in July 1997. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1986, per LinkedIn
- Domain registered
- 26 Jul 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- playmobil.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PLAYMOBIL® USA
What people ask Google about PLAYMOBIL® USA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PLAYMOBIL® USA legit?
According to Gravity by Benchr, PLAYMOBIL® USA is a brand based in United States: its website has existed since July 1997, it sells on a Salesforce_commerce store, it employs 35 people on LinkedIn, it has 361,690 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about PLAYMOBIL® USA?
Customers rate PLAYMOBIL® USA 3.5 out of 5 on Trustpilot over 22 reviews, 3 of them in the last twelve months: 36% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PLAYMOBIL® USA?
PLAYMOBIL is a toy company that creates themed play worlds with 3-inch figures and extensive toy lines featuring various themes like Pirates, Princess, Knights, and more. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a PLAYMOBIL® USA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PLAYMOBIL® USA advertises on Facebook and Instagram and on Google, where its offers often run. Check playmobil.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PLAYMOBIL® USA?
PLAYMOBIL® USA sells on its own website, playmobil.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PLAYMOBIL® USA?
Gravity by Benchr records a company based in United States, founded in 1986 according to LinkedIn, on a domain registered in 1997, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PLAYMOBIL® USA doing well?
Yes. Gravity by Benchr estimates about 861,800 visits to playmobil.com in September 2026, up 4% in a month and up 13% over three months. PLAYMOBIL® USA ranks #1 of 982 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PLAYMOBIL® USA use?
Gravity by Benchr identifies playmobil.com as a Salesforce_commerce store. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PLAYMOBIL® USA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PLAYMOBIL® USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, PLAYMOBIL® USA ranks #1 of 982 by estimated traffic. Its closest competitors on the same market are Mattel Shop, lagranderecre.fr, shop.simbatoys.de, schleich, duo-shop.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PLAYMOBIL® USA.