Brand page · Jewelry · Denmark
PLAZA: 76.4k visits a month, 85 active Meta ads, Gravity score 598.
PLAZA — PLAZA is a Danish-owned retail chain specializing in watches and jewelry, operating both physical stores and an online shop. The company offers a wide range of products including gold and silver jewelry, diamonds, watches from various brands, and accessories for both men and women. In September 2026 plaza.dk drew an estimated 76.4k visits, down 14% on the month before. It ranks #16 of 440 Jewelry brands in Denmark and holds a 4.5 Trustpilot rating over 1,481 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Jewelry brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PLAZA is a Danish-owned retail chain specializing in watches and jewelry, operating both physical stores and an online shop. The company offers a wide range of products including gold and silver jewelry, diamonds, watches from various brands, and accessories for both men and women.
01 · Traffic
How much traffic PLAZA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PLAZA drew an estimated 76.4k visits in September 2026, down 14% on the month before and down 5% over three months.
- Worldwide#118,220of 4.5m sites · Top 5%
- In Denmark#602of 21.4k sites · Top 5%
- Jewelry, worldwide#2,600of 132,285 brands · Top 5%
- Jewelry, Denmark#16of 440 brands · Top 5%
76.4k
estimated visits in September
1 mo ▼ −14.2%4 mo ▼ −4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PLAZA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PLAZA holds 4.5 out of 5 on Trustpilot over 1,481 reviews, 386 of them in the last twelve months: 76% of customers give five stars and 15% one star. That volume places PLAZA in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Jewelry Engraver Jewelry Repair Service Jewelry Store Watch Store Jewelry Designer Watch Repair Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PLAZA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PLAZA sells on Shopify, 72% of its catalogue in stock. The best seller is Vintage AQ-230A-7DMQYES, at DKK 409.00, followed by Astrea Øreringe - Forgyldt and Bella Moon Ørering w. Long Chains - Forgyldt.
#1Vintage AQ-230A-7DMQYESPLAZADKK 409.00In stock
#2Astrea Øreringe - ForgyldtPLAZADKK 750.00In stock
#3Bella Moon Ørering w. Long Chains - ForgyldtPLAZADKK 499.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PLAZA in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 0% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$343.89
- Currency
- DKK
04 · Ads
What PLAZA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PLAZA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Gratis ultralydrens frem til 10. oktober ✨Plaza Ure og Smykker6 Oct 2026video
Gratis ultralydrens frem til 10. oktober ✨Plaza Ure og Smykker6 Oct 2026video
Optjen bonuskroner i MyPLAZA 💫Plaza Ure og Smykker4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Plaza Ure & Smykker A/Sverified
Text ad20 Oct 2026Plaza Ure & Smykker A/Sverified
Text ad19 Oct 2026Plaza Ure & Smykker A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PLAZA.
The creators who tag @plaza.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who PLAZA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PLAZA among Jewelry brands in Denmark. The closest is Urma.dk, then Vibholm, Maria.dk, Guldsmed Lauridsen, N.H. Jørgsensen, Guldfuglen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Urma.dkurma.dk | |||||||
| Vibholmvibholm.dk | |||||||
| Maria.dkmaria.dk | |||||||
| Guldsmed Lauridsenguldsmed-lauridsen.dk | |||||||
| N.H. Jørgsensennh-jorgensen.dk | |||||||
| Guldfuglenguldfuglen.nu |
07 · Company
The company behind PLAZA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PLAZA is a company based in København K, Denmark, founded in 1988 according to LinkedIn, on a domain registered in February 1998. It employs about 66 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København K
- Founded
- 1988, per LinkedIn
- Domain registered
- 16 Feb 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- plaza.dk · Shopify · DKK
- Catalogue
- 1,165 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PLAZA
What people ask Google about PLAZA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PLAZA legit or a scam?
According to Gravity by Benchr, PLAZA is a brand based in København K, Denmark: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 66 people on LinkedIn, it has 21,876 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PLAZA reviews
Customers rate PLAZA 4.5 out of 5 on Trustpilot over 1,481 reviews, 386 of them in the last twelve months: 76% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PLAZA known for?
PLAZA is a Danish-owned retail chain specializing in watches and jewelry, operating both physical stores and an online shop. The company offers a wide range of products including gold and silver jewelry, diamonds, watches from various brands, and accessories for both men and women. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
PLAZA prices: how much is it?
PLAZA's best seller, Vintage AQ-230A-7DMQYES, sells DKK 409.00 on plaza.dk. 72% of the catalogue is in stock. Gravity does not track prices daily: check plaza.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PLAZA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PLAZA advertises on Facebook and Instagram and on Google, where its offers often run. Check plaza.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PLAZA?
PLAZA sells on its own website, plaza.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PLAZA?
Gravity by Benchr records a company based in København K, Denmark, founded in 1988 according to LinkedIn, on a domain registered in 1998, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PLAZA growing?
Not at the moment. Gravity by Benchr estimates about 76,400 visits to plaza.dk in September 2026, down 14% in a month and down 5% over three months. PLAZA ranks #16 of 440 Jewelry brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PLAZA use?
Gravity by Benchr identifies plaza.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PLAZA's ad budget?
Gravity by Benchr does not publish a spend figure for PLAZA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Denmark?
Among Jewelry brands in Denmark in the Gravity by Benchr index, PLAZA ranks #16 of 440 by estimated traffic. Its closest competitors on the same market are Urma.dk, Vibholm, Maria.dk, Guldsmed Lauridsen and N.H. Jørgsensen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PLAZA.