Brand page · Plumbing · Netherlands
Plieger traffic, ads & competitors 35.7k visits a month, 30 active Meta ads, Gravity score 673.
Plieger — Plieger is a wholesale distributor specializing in sanitary, heating, installation, air & ventilation, and electrical products. They are the largest sanitary supplier in the Netherlands with over 100 years of experience. In September 2026 plieger.nl drew an estimated 35.7k visits, down 16% on the month before. It ranks #26 of 205 Plumbing brands in the Netherlands and holds a 2.9 Trustpilot rating over 112 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Plumbing brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Plieger is a wholesale distributor specializing in sanitary, heating, installation, air & ventilation, and electrical products. They are the largest sanitary supplier in the Netherlands with over 100 years of experience.
01 · Traffic
Plieger website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Plieger drew an estimated 35.7k visits in September 2026, down 16% on the month before and down 11% over three months.
- Worldwide#227,053of 4.5m sites · Top 10%
- In Netherlands#3,250of 78.6k sites · Top 5%
- Plumbing, worldwide#1,338of 39,496 brands · Top 5%
- Plumbing, Netherlands#26of 205 brands · Top 20%
35.7k
estimated visits in September
1 mo ▼ −16.0%4 mo ▼ −11.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Plieger reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Plieger holds 2.9 out of 5 on Trustpilot over 112 reviews, 12 of them in the last twelve months: 42% of customers give five stars and 41% one star. That volume places Plieger in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Bathroom Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Plieger best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Plieger's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Plieger in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Plieger ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Plieger runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
Tijdelijke actiePliegerNL6 Oct 2026image
Ketelactie CW4 80-80PliegerNL5 Oct 2026image
Pak jouw voordeelPliegerNL5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Plieger influencers
The creators who tag @plieger.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @plieger.nl on Instagram, led by De Interieur Club (23.7k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDe Interieur Club@deinterieur.club · 🇳🇱 NL | Career productivity office life Creator | 23.7k | 0.3% | 1 | Tagged @plieger.nl |
06 · Competitors according to Gravity
Plieger competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Plieger among Plumbing brands in the Netherlands. The closest is Locke Supply Co, then far-market.ru, US Supply Company, Standard Plumbing Supply, aes.pl, ptacek.sk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Locke Supply Colockesupply.com | |||||||
| far-market.rufar-market.ru | |||||||
| US Supply Companyussupply.com | |||||||
| Standard Plumbing Supplystandardplumbing.com | |||||||
| aes.plaes.pl | |||||||
| ptacek.skptacek.sk |
07 · Company
Who is behind Plieger?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Plieger is a company based in Netherlands, founded in 1918 according to LinkedIn, on a domain registered in April 1997. It employs about 355 people.
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1918, per LinkedIn
- Domain registered
- 3 Apr 1997
- Employees
- 355 on LinkedIn
- Own store
- plieger.nl
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Plieger
What people ask Google about Plieger.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Plieger legit or a scam?
According to Gravity by Benchr, Plieger is a brand based in the Netherlands: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it employs 355 people on LinkedIn, it has 2,267 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Plieger reviews
Customers rate Plieger 2.9 out of 5 on Trustpilot over 112 reviews, 12 of them in the last twelve months: 42% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Plieger?
Plieger is a wholesale distributor specializing in sanitary, heating, installation, air & ventilation, and electrical products. They are the largest sanitary supplier in the Netherlands with over 100 years of experience. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Does Plieger have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Plieger advertises on Facebook and Instagram and on Google, where its offers often run. Check plieger.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Plieger?
Gravity by Benchr records a company based in Netherlands, founded in 1918 according to LinkedIn, on a domain registered in 1997, with 355 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Plieger growing?
Not at the moment. Gravity by Benchr estimates about 35,700 visits to plieger.nl in September 2026, down 16% in a month and down 11% over three months. Plieger ranks #26 of 205 Plumbing brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Plieger's ad budget?
Gravity by Benchr does not publish a spend figure for Plieger on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in the Netherlands?
Among Plumbing brands in the Netherlands in the Gravity by Benchr index, Plieger ranks #26 of 205 by estimated traffic. Its closest competitors on the same market are Locke Supply Co, far-market.ru, US Supply Company, Standard Plumbing Supply and aes.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Plieger.