Brand page · Shoes · France
PLUFFI traffic, ads & competitors 31.8k visits a month, 255 active Meta ads, Gravity score 545.
PLUFFI — PLUFFI is a brand that sells ultra-soft, machine-washable slippers for cozy days and quick trips outside. In September 2026 pluffi.com drew an estimated 31.8k visits, down 7% on the month before. It ranks #695 of 6,771 Shoes brands in France and holds a 4.0 Trustpilot rating over 866 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Shoes brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PLUFFI is a brand that sells ultra-soft, machine-washable slippers for cozy days and quick trips outside.
01 · Traffic
PLUFFI website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PLUFFI drew an estimated 31.8k visits in September 2026, down 7% on the month before and down 7% over three months.
- Worldwide#250,626of 4.5m sites · Top 10%
- In United States#78,451of 1.2m sites · Top 10%
- Shoes, worldwide#5,018of 46,962 brands · Top 20%
- Shoes, United States#695of 6,771 brands · Top 20%
31.8k
estimated visits in September
1 mo ▼ −7.5%4 mo ▼ −6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
PLUFFI reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PLUFFI holds 4.0 out of 5 on Trustpilot over 866 reviews, 489 of them in the last twelve months: 60% of customers give five stars and 24% one star. That volume places PLUFFI in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Shoe Store Winterwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
PLUFFI best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PLUFFI sells on Shopify, 93% of its catalogue in stock. The best seller is Pluffi Slippers, at US$34.99, followed by Pluffi Lifetime Warranty and Pluffi Order Protection.
#1Pluffi SlippersPLUFFIUS$34.99In stock
#2Pluffi Lifetime WarrantyPLUFFIUS$2.90In stock
#3Pluffi Order ProtectionPLUFFIUS$4.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PLUFFI in its comparison group.
- Average rating
- 4.36 / 5
- Rated products
- 79% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$34.99
- Currency
- USD
04 · Ads
PLUFFI ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PLUFFI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
126,000+ Customers Can’t Be WrongPLUFFI Slippers7 Oct 2026video
Now on SalePLUFFI Slippers7 Oct 2026video
126,000+ Customers Can’t Be WrongPLUFFI Slippers7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
PLUFFI influencers
The creators who tag @pluffi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
PLUFFI competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PLUFFI among Shoes brands in France. The closest is Tichoups, then Bochausson, taz marque bordelaise, Pantouflards, LePetitSabotier, Palm Beachies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tichoupstichoups.fr | |||||||
| Bochaussonbochausson.com | |||||||
| taz marque bordelaisetazmarquebordelaise.fr | |||||||
| Pantouflardspantouflards.com | |||||||
| LePetitSabotierlepetitsabotier.com | |||||||
| Palm Beachiespalmbeachies.com |
07 · Company
Who is behind PLUFFI?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PLUFFI is a company based in Marseille, France, on a domain registered in December 2023.
- Entity country
- 🇫🇷 France · Marseille
- Domain registered
- 7 Dec 2023
- Own store
- pluffi.com · Shopify · USD
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PLUFFI
What people ask Google about PLUFFI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PLUFFI legit?
According to Gravity by Benchr, PLUFFI is a brand based in Marseille, France: its website has existed since December 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 12,154 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about PLUFFI?
Customers rate PLUFFI 4.0 out of 5 on Trustpilot over 866 reviews, 489 of them in the last twelve months: 60% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PLUFFI?
PLUFFI is a brand that sells ultra-soft, machine-washable slippers for cozy days and quick trips outside. Gravity by Benchr classifies it under Shoes, with Slippers making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PLUFFI cost?
PLUFFI's best seller, Pluffi Slippers, sells US$34.99 on pluffi.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check pluffi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PLUFFI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PLUFFI advertises on Facebook and Instagram, where its offers often run. Check pluffi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PLUFFI?
PLUFFI sells on its own website, pluffi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PLUFFI?
Gravity by Benchr records a company based in Marseille, France, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PLUFFI doing well?
Not at the moment. Gravity by Benchr estimates about 31,800 visits to pluffi.com in September 2026, down 7% in a month and down 7% over three months. PLUFFI ranks #695 of 6,771 Shoes brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PLUFFI use?
Gravity by Benchr identifies pluffi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PLUFFI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PLUFFI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in France?
Among Shoes brands in France in the Gravity by Benchr index, PLUFFI ranks #695 of 6,771 by estimated traffic. Its closest competitors on the same market are Tichoups, Bochausson, taz marque bordelaise, Pantouflards and LePetitSabotier. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PLUFFI.