Brand page · Communications · United States
Plug: 561K visits a month, 22 active Meta ads, Gravity score 517.
Plug — Plug is a U.S. electronics provider that sells certified pre-owned iPhones, Androids, Macs, Smartwatches, and accessories at 40-70% off other retailers' pricing. In September 2026 plug.tech drew an estimated 561K visits, down 33% on the month before. It ranks #19 of 2,071 Communications brands in United States and holds a 4.8 Trustpilot rating over 19,334 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Communications brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Plug is a U.S. electronics provider that sells certified pre-owned iPhones, Androids, Macs, Smartwatches, and accessories at 40-70% off other retailers' pricing.
01 · Traffic
How much traffic Plug gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Plug drew an estimated 561K visits in September 2026, down 33% on the month before and down 36% over three months.
- Worldwide#22,675of 4.5M sites · Top 1%
- In United States#7,460of 1.2M sites · Top 1%
- Communications, worldwide#218of 22,823 brands · Top 1%
- Communications, United States#19of 2,071 brands · Top 1%
561K
estimated visits in September
1 mo ▼ −33.2%4 mo ▼ −35.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Plug.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Plug holds 4.8 out of 5 on Trustpilot over 19,334 reviews, 12,815 of them in the last twelve months: 86% of customers give five stars and 1% one star. That volume places Plug in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Plug sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Plug sells on Shopify, 48% of its catalogue in stock. The best seller is iPhone 13 (Unlocked), at US$259.99–US$388.99, followed by PREINSTALLED iPhone Tempered Glass - Screen Protector and AirPods (3rd Generation).
#1iPhone 13 (Unlocked)PlugUS$259.99–US$388.99In stock
#2PREINSTALLED iPhone Tempered Glass - Screen ProtectorPlugUS$9.99In stock
#3AirPods (3rd Generation)PlugUS$79.99–US$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Plug in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 59% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$329.99
- Currency
- USD
04 · Ads
What Plug is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Plug runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
5 years. 5% off. 💵Plug - Shop Tech6 Oct 2026image
iPad 10.2" (7th Gen, 2019) 32GB - Gold (Wi-Fi + Cellular)Plug - Shop Tech5 Oct 2026image
iPhone 13 Blue 128GB (Unlocked)Plug - Shop Tech1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CommSell INCverified
Text ad20 Oct 2026BLUE POINT ADVERTISING LIMITEDverified
Text ad20 Oct 2026CommSell INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Plug.
The creators who tag @plugbettertech on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @plugbettertech on Instagram, led by Gavin Smith (11.6K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGavin Smith@mynameisslimshady2 · 🇿🇦 ZA | Spirituality religion esotericism Creator | 11.6K | 3.5% | 3 | Tagged @plugbettertech |
06 · Competitors according to Gravity
Who Plug competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Plug among Communications brands in United States. The closest is Back Market, then recommerce.com, ItsWorthMore, swappie.com, UpTrade, Reebelo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Back Marketbackmarket.at | |||||||
| recommerce.comrecommerce.com | |||||||
| ItsWorthMorebuy.itsworthmore.com | |||||||
| swappie.comswappie.com | |||||||
| UpTradeuptradeit.com | |||||||
| Reebeloreebelo.com |
07 · Company
The company behind Plug.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Plug is a company based in Overland, United States, founded in 2019 according to LinkedIn, on a domain registered in May 2021. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Overland
- Founded
- 2019, per LinkedIn
- Domain registered
- 21 May 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- plug.tech · Shopify · USD
- Catalogue
- 686 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Plug
What people ask Google about Plug.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Plug a legit company?
According to Gravity by Benchr, Plug is a brand based in Overland, United States: its website has existed since May 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 651,731 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Plug reviews: is it worth it?
Customers rate Plug 4.8 out of 5 on Trustpilot over 19,334 reviews, 12,815 of them in the last twelve months: 86% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Plug?
Plug is a U.S. electronics provider that sells certified pre-owned iPhones, Androids, Macs, Smartwatches, and accessories at 40-70% off other retailers' pricing. Gravity by Benchr classifies it under Communications, with Telephony making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Plug prices: how much is it?
Plug's best seller, iPhone 13 (Unlocked), sells from US$259.99 to US$388.99 on plug.tech. 48% of the catalogue is in stock. Gravity does not track prices daily: check plug.tech before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Plug have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Plug advertises on Facebook and Instagram and on Google, where its offers often run. Check plug.tech for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Plug?
Plug sells on its own website, plug.tech, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Plug?
Gravity by Benchr records a company based in Overland, United States, founded in 2019 according to LinkedIn, on a domain registered in 2021, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Plug doing well?
Not at the moment. Gravity by Benchr estimates about 560,800 visits to plug.tech in September 2026, down 33% in a month and down 36% over three months. Plug ranks #19 of 2,071 Communications brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Plug use?
Gravity by Benchr identifies plug.tech as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Plug spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Plug on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in United States?
Among Communications brands in United States in the Gravity by Benchr index, Plug ranks #19 of 2,071 by estimated traffic. Its closest competitors on the same market are Back Market, recommerce.com, ItsWorthMore, swappie.com, UpTrade. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Plug.