Brand page · Clothing · United Kingdom
Plümo traffic, ads & competitors 115k visits a month, 185 active Meta ads, Gravity score 709.
Plümo — Plümo Ltd is an independent contemporary clothing and homewares brand that curates inspired pieces from artisans and designers across the world. In September 2026 plumo.com drew an estimated 115k visits, down 7% on the month before. It ranks #459 of 19,668 Clothing brands in the United Kingdom and holds a 4.8 Trustpilot rating over 2,986 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Plümo Ltd is an independent contemporary clothing and homewares brand that curates inspired pieces from artisans and designers across the world.
01 · Traffic
Plümo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Plümo drew an estimated 115k visits in September 2026, down 7% on the month before and up 13% over three months.
- Worldwide#83,309of 4.5m sites · Top 5%
- In United Kingdom#4,285of 192k sites · Top 5%
- Clothing, worldwide#7,913of 459,295 brands · Top 5%
- Clothing, United Kingdom#459of 19,668 brands · Top 5%
115k
estimated visits in September
1 mo ▼ −7.1%4 mo ▲ +12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Plümo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Plümo holds 4.8 out of 5 on Trustpilot over 2,986 reviews, 659 of them in the last twelve months: 84% of customers give five stars and 1% one star. That volume places Plümo in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Plümo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Plümo sells on Shopify, 82% of its catalogue in stock. The best seller is Vintage Lace Dress, at £89.00, followed by Birch Ruffle Top and Vintage Lace Dress - White.
#1Vintage Lace DressPlümo£89.00In stock
#2Birch Ruffle TopPlümo£169.00In stock
#3Vintage Lace Dress - WhitePlümo£89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Plümo in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 8% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$262.07
- Currency
- GBP
04 · Ads
Plümo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Plümo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Discover Plümo.Plümo Studio7 Oct 2026image
Discover Plümo.Plümo Studio7 Oct 2026video
Discover Plümo, New SeasonPlümo Studio7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Plümoverified
Text ad20 Oct 2026Plümoverified
Text ad20 Oct 2026Plümoverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Plümo influencers
The creators who tag @plumostudio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @plumostudio on Instagram, led by Laura Choppen (13.1k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura Choppen@laurawildlove · 🇬🇧 GB | Fashion style luxury Creator | 13.1k | 4.3% | 6 | Tagged @plumostudio |
06 · Competitors according to Gravity
Plümo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Plümo among Clothing brands in the United Kingdom. The closest is Sass & Edge, then Olivia May, Jude Law Boutique, Jane Young, Casual Basement, shopatanna.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sass & Edgesassandedge.com | |||||||
| Olivia Mayoliviamay.org | |||||||
| Jude Law Boutiquejude-law.co.uk | |||||||
| Jane Youngjane-young.co.uk | |||||||
| Casual Basementcasualbasement.com | |||||||
| shopatannashopannastore.com |
07 · Company
Who is behind Plümo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Plümo is a company based in London, United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in June 1999. It employs about 16 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1998, per LinkedIn
- Domain registered
- 28 Jun 1999
- Employees
- 16 on LinkedIn
- Own store
- plumo.com · Shopify · GBP
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Plümo
What people ask Google about Plümo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Plümo legit?
According to Gravity by Benchr, Plümo is a brand based in London, United Kingdom: its website has existed since June 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 83,746 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Plümo?
Customers rate Plümo 4.8 out of 5 on Trustpilot over 2,986 reviews, 659 of them in the last twelve months: 84% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Plümo?
Plümo Ltd is an independent contemporary clothing and homewares brand that curates inspired pieces from artisans and designers across the world. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Plümo cost?
Plümo's best seller, Vintage Lace Dress, sells £89.00 on plumo.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check plumo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Plümo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Plümo advertises on Facebook and Instagram and on Google, where its offers often run. Check plumo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Plümo?
Plümo sells on its own website, plumo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Plümo?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in 1999, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Plümo doing well?
Yes. Gravity by Benchr estimates about 115,100 visits to plumo.com in September 2026, down 7% in a month and up 13% over three months. Plümo ranks #459 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Plümo use?
Gravity by Benchr identifies plumo.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Plümo's ad budget?
Gravity by Benchr does not publish a spend figure for Plümo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Plümo ranks #459 of 19,668 by estimated traffic. Its closest competitors on the same market are Sass & Edge, Olivia May, Jude Law Boutique, Jane Young and Casual Basement. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Plümo.