Brand page · Camera & Optic Accessories · Germany
Polaroid: 762k visits a month, 77 active Meta ads.
Polaroid — Polaroid is the original home of analog instant photography, creating beautiful tools to bring people together in human and meaningful ways. In September 2026 polaroid.com drew an estimated 762k visits, down 17% on the month before. It ranks #5 of 847 Camera & Optic Accessories brands in Germany and holds a 1.3 Trustpilot rating over 100 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Polaroid is the original home of analog instant photography, creating beautiful tools to bring people together in human and meaningful ways.
01 · Traffic
How much traffic Polaroid gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Polaroid drew an estimated 762k visits in September 2026, down 17% on the month before and up 15% over three months.
- Worldwide#17,861of 4.5m sites · Top 1%
- In United States#5,890of 1.2m sites · Top 1%
- Camera & Optic Accessories, worldwide#21of 6,901 brands · Top 1%
- Camera & Optic Accessories, United States#5of 847 brands · Top 1%
762k
estimated visits in September
1 mo ▼ −17.3%4 mo ▲ +15.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Polaroid.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Polaroid holds 1.3 out of 5 on Trustpilot over 100 reviews, 17 of them in the last twelve months: 7% of customers give five stars and 85% one star. That volume places Polaroid in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Money & Insurance
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Polaroid sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Polaroid's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Polaroid in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Polaroid is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Polaroid runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Meet Polaroid Mod. A new instant camera made for hands-on analog creativity. Shop now.Polaroid14 Oct 2026video
Here’s to creation, not generation.Polaroid14 Oct 2026video
Two people, one city, completely different perspectives. Spent the day around NYC with my friend testing out @polaroid new camera + double ePolaroid13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Polaroid International B.V.verified
Text ad19 Oct 2026Polaroid International B.V.verified
Text ad19 Oct 2026Polaroid International B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Polaroid.
The creators who tag @polaroid on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Polaroid competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Polaroid among Camera & Optic Accessories brands in Germany. The closest is Instax, then Lomography, kodakfilm.reto, Flashback, KLIK, kodakpixpro.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Instaxinstax.in | |||||||
| Lomographylomography.com | |||||||
| kodakfilm.retoretopro.co | |||||||
| Flashbackjoinflashback.co | |||||||
| KLIKklikcamera.com | |||||||
| kodakpixpro.comkodakpixpro.com |
07 · Company
The company behind Polaroid.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Polaroid is a company based in Germany, founded in 1937 according to LinkedIn, on a domain registered in August 1988. It employs about 500 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1937, per LinkedIn
- Domain registered
- 12 Aug 1988
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 500 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- polaroid.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Polaroid
What people ask Google about Polaroid.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Polaroid legit or a scam?
According to Gravity by Benchr, Polaroid is a brand based in Germany: its website has existed since August 1988, its Trustpilot profile is claimed by the brand, it employs 500 people on LinkedIn, it has 797,653 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Polaroid reviews: is it worth it?
Customers rate Polaroid 1.3 out of 5 on Trustpilot over 100 reviews, 17 of them in the last twelve months: 7% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Polaroid known for?
Polaroid is the original home of analog instant photography, creating beautiful tools to bring people together in human and meaningful ways. Gravity by Benchr classifies it under Camera & Optic Accessories. Source: Gravity by Benchr product classification.
Polaroid promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Polaroid advertises on Facebook and Instagram and on Google, where its offers often run. Check polaroid.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Polaroid?
Gravity by Benchr records a company based in Germany, founded in 1937 according to LinkedIn, on a domain registered in 1988, with 500 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Polaroid doing well?
Yes. Gravity by Benchr estimates about 762,400 visits to polaroid.com in September 2026, down 17% in a month and up 15% over three months. Polaroid ranks #5 of 847 Camera & Optic Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Polaroid's ad budget?
Gravity by Benchr does not publish a spend figure for Polaroid on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands in Germany?
Among Camera & Optic Accessories brands in Germany in the Gravity by Benchr index, Polaroid ranks #5 of 847 by estimated traffic. Its closest competitors on the same market are Instax, Lomography, kodakfilm.reto, Flashback and KLIK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Polaroid.