Brand page · Vehicle Parts & Accessories
Polestar traffic, ads & competitors 2.8m visits a month, 232 active Meta ads.
Polestar — Polestar is an electric performance car brand focused on design and technology, creating excellent, efficient and entertaining products. In September 2026 polestar.com drew an estimated 2.8m visits, down 4% on the month before. It ranks #5 of 15,945 Vehicle Parts & Accessories brands and holds a 3.8 Trustpilot rating over 942 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Polestar is an electric performance car brand focused on design and technology, creating excellent, efficient and entertaining products.
01 · Traffic
Polestar website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Polestar drew an estimated 2.8m visits in September 2026, down 4% on the month before and up 31% over three months.
- Worldwide#6,274of 4.5m sites · Top 1%
- In United States#2,134of 1.2m sites · Top 1%
- Vehicle Parts & Accessories, worldwide#35of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#5of 15,945 brands · Top 1%
2.8m
estimated visits in September
1 mo ▼ −4.0%4 mo ▲ +31.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Polestar reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Polestar holds 3.8 out of 5 on Trustpilot over 942 reviews, 456 of them in the last twelve months: 48% of customers give five stars and 40% one star. That volume places Polestar in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Car Dealer Used Car Dealer Car Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Polestar best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Polestar's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Polestar in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Polestar ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Polestar runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Polestar 4 SUVPolestar7 Oct 2026image
Este es el Polestar 4 SUVPolestar7 Oct 2026image
Autonomie jusqu'à 620kmPolestar7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Polestar Automotive Franceverified
Text ad21 Oct 2026Polestar Automotive Spainverified
Text ad21 Oct 2026Polestar Automotive Switzerland GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Polestar influencers
The creators who tag @polestarcars on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @polestarcars on Instagram, led by Polestar Design Community / JP Bernal (59.2k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPolestar Design Community / JP Bernal@polestardesigncommunity · INTL | Automotive mobility Creator | 59.2k | 3.4% | 5 | Tagged @polestarcars |
06 · Competitors according to Gravity
Polestar competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Polestar among Vehicle Parts & Accessories brands. The closest is Zeekr, then Lucid Motors, XPENG, NIO, denza.com, Leapmotor.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zeekrzeekr.eu | |||||||
| Lucid Motorslucidmotors.com | |||||||
| XPENGxpeng.com | |||||||
| NIOnio.com | |||||||
| denza.comdenza.com | |||||||
| Leapmotorleapmotor.com |
07 · Company
Who is behind Polestar?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Polestar is an e-commerce brand, founded in 2017 according to LinkedIn, on a domain registered in August 1994. It employs about 2,855 people.
- Founded
- 2017, per LinkedIn
- Domain registered
- 29 Aug 1994
- Employees
- 2,855 on LinkedIn
- Own store
- polestar.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Polestar
What people ask Google about Polestar.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Polestar a legit company?
According to Gravity by Benchr, Polestar is a brand: its website has existed since August 1994, its Trustpilot profile is claimed by the brand, it employs 2,855 people on LinkedIn, it has 876,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Polestar reviews
Customers rate Polestar 3.8 out of 5 on Trustpilot over 942 reviews, 456 of them in the last twelve months: 48% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Polestar sell?
Polestar is an electric performance car brand focused on design and technology, creating excellent, efficient and entertaining products. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Polestar promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Polestar advertises on Facebook and Instagram and on Google, where its offers often run. Check polestar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Polestar?
Gravity by Benchr records a company, founded in 2017 according to LinkedIn, on a domain registered in 1994, with 2,855 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Polestar growing?
Yes. Gravity by Benchr estimates about 2,805,400 visits to polestar.com in September 2026, down 4% in a month and up 31% over three months. Polestar ranks #5 of 15,945 Vehicle Parts & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Polestar's ad budget?
Gravity by Benchr does not publish a spend figure for Polestar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands?
Among Vehicle Parts & Accessories brands in the Gravity by Benchr index, Polestar ranks #5 of 15,945 by estimated traffic. Its closest competitors on the same market are Zeekr, Lucid Motors, XPENG, NIO and denza.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Polestar.