Brand page · Outdoor Recreation · Sweden
Polisprylar.se: 40.5k visits a month, 6 active Meta ads, Gravity score 641.
Polisprylar.se — Polisprylar.se is a Swedish online store that sells clothing and equipment for various professions and interests, particularly focusing on law enforcement, defense, and outdoor activities. In September 2026 polisprylar.se drew an estimated 40.5k visits, down 14% on the month before. It ranks #30 of 462 Outdoor Recreation brands in Sweden and holds a 4.0 Trustpilot rating over 136 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Outdoor Recreation brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Polisprylar.se is a Swedish online store that sells clothing and equipment for various professions and interests, particularly focusing on law enforcement, defense, and outdoor activities.
01 · Traffic
How much traffic Polisprylar.se gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Polisprylar.se drew an estimated 40.5k visits in September 2026, down 14% on the month before and up 149% over three months.
- Worldwide#203,721of 4.5m sites · Top 5%
- In Sweden#1,537of 27.3k sites · Top 10%
- Outdoor Recreation, worldwide#4,584of 101,136 brands · Top 5%
- Outdoor Recreation, Sweden#30of 462 brands · Top 10%
40.5k
estimated visits in September
1 mo ▼ −14.1%4 mo ▲ +148.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Polisprylar.se.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Polisprylar.se holds 4.0 out of 5 on Trustpilot over 136 reviews, 36 of them in the last twelve months: 78% of customers give five stars and 8% one star. That volume places Polisprylar.se in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Polisprylar.se sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Polisprylar.se sells on Shopify, 94% of its catalogue in stock. The best seller is Mil-Tec Assault Ryggsäck Large 2.0, at SEK 599.00, followed by Snigel Benrem -11 and Snigel Elastisk Handskhållare -05.
#1Mil-Tec Assault Ryggsäck Large 2.0Polisprylar.seSEK 599.00In stock
#2Snigel Benrem -11Polisprylar.seSEK 219.00In stock
#3Snigel Elastisk Handskhållare -05Polisprylar.seSEK 119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Polisprylar.se in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 39% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$79.84
- Currency
- SEK
04 · Ads
What Polisprylar.se is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Polisprylar.se runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since January 2024 (image, text, video).
Just nu - regnskydd på köpet värde 149 krPolisprylar.se21 Sept 2026video
Just nu - regnskydd på köpet värde 149 krPolisprylar.se12 Sept 2026video
HANDLA I VÅR FYNDHÖRNAPolisprylar.se26 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Swebody ABverified
Text ad20 Oct 2026Swebody ABverified
Text ad19 Oct 2026Swebody ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Polisprylar.se.
The creators who tag @polisprylar.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @polisprylar.se on Instagram, led by Wille🌲🔥👨🏼🌾🇸🇪🇫🇮 (18.2k followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWille🌲🔥👨🏼🌾🇸🇪🇫🇮@outdoor_nordic · 🇸🇪 SE | Travel tourism exploration Creator | 18.2k | 4.1% | 1 | Tagged @polisprylar.se |
06 · Competitors according to Gravity
Who Polisprylar.se competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Polisprylar.se among Outdoor Recreation brands in Sweden. The closest is Friluftsvaror, then INLANDET.se, UAB Militar, Military Shop, Hagagolf, UAB Militar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Friluftsvarorfriluftsvaror.se | |||||||
| INLANDET.seinlandet.se | |||||||
| UAB Militargomilitar.com | |||||||
| Military Shopmilitary-shop.ro | |||||||
| Hagagolfhagagolf.se | |||||||
| UAB Militarmilitar.lt |
07 · Company
The company behind Polisprylar.se.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Polisprylar.se is a company based in Linghem, Sweden.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Linghem
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- polisprylar.se · Shopify · SEK
- Catalogue
- 644 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Polisprylar.se
What people ask Google about Polisprylar.se.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Polisprylar.se a legit company?
According to Gravity by Benchr, Polisprylar.se is a brand based in Linghem, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 4,072 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Polisprylar.se?
Customers rate Polisprylar.se 4.0 out of 5 on Trustpilot over 136 reviews, 36 of them in the last twelve months: 78% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Polisprylar.se known for?
Polisprylar.se is a Swedish online store that sells clothing and equipment for various professions and interests, particularly focusing on law enforcement, defense, and outdoor activities. Gravity by Benchr classifies it under Outdoor Recreation, with Vision Care making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Polisprylar.se expensive?
Polisprylar.se's best seller, Mil-Tec Assault Ryggsäck Large 2.0, sells SEK 599.00 on polisprylar.se. 94% of the catalogue is in stock. Gravity does not track prices daily: check polisprylar.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Polisprylar.se have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Polisprylar.se advertises on Facebook and Instagram and on Google, where its offers often run. Check polisprylar.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Polisprylar.se?
Polisprylar.se sells on its own website, polisprylar.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Polisprylar.se doing well?
Yes. Gravity by Benchr estimates about 40,500 visits to polisprylar.se in September 2026, down 14% in a month and up 149% over three months. Polisprylar.se ranks #30 of 462 Outdoor Recreation brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Polisprylar.se use?
Gravity by Benchr identifies polisprylar.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Polisprylar.se spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Polisprylar.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Sweden?
Among Outdoor Recreation brands in Sweden in the Gravity by Benchr index, Polisprylar.se ranks #30 of 462 by estimated traffic. Its closest competitors on the same market are Friluftsvaror, INLANDET.se, UAB Militar, Military Shop and Hagagolf. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Polisprylar.se.