Brand page · Outdoor Furniture · United States
POLYWOOD: 487k visits a month, 264 active Meta ads, Gravity score 645.
POLYWOOD — POLYWOOD is an American manufacturer of recycled plastic outdoor furniture that creates waterproof, low-maintenance furniture made from landfill-bound and ocean-bound plastics. In September 2026 polywood.com drew an estimated 487k visits, down 10% on the month before. It ranks #2 of 682 Outdoor Furniture brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Outdoor Furniture brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
POLYWOOD is an American manufacturer of recycled plastic outdoor furniture that creates waterproof, low-maintenance furniture made from landfill-bound and ocean-bound plastics.
01 · Traffic
How much traffic POLYWOOD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
POLYWOOD drew an estimated 487k visits in September 2026, down 10% on the month before and down 47% over three months.
- Worldwide#25,380of 4.5m sites · Top 1%
- In United States#8,283of 1.2m sites · Top 1%
- Outdoor Furniture, worldwide#13of 6,214 brands · Top 1%
- Outdoor Furniture, United States#2of 682 brands · Top 1%
487k
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −46.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about POLYWOOD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
POLYWOOD holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Home Improvement Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What POLYWOOD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
POLYWOOD sells on Shopify, 100% of its catalogue in stock. The best seller is POLYWOOD Heritage Lumber Samples, at US$5.00, followed by South Beach 18" Side Table and Modern Adirondack Chair.
#1POLYWOOD Heritage Lumber SamplesPOLYWOODUS$5.00In stock
#2South Beach 18" Side TablePOLYWOODUS$89.00–US$129.00In stock
#3Modern Adirondack ChairPOLYWOODUS$259.00–US$389.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places POLYWOOD in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 53% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$3,049.00
- Currency
- USD
04 · Ads
What POLYWOOD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
POLYWOOD runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Built for Decades, Not SeasonsPOLYWOOD7 Oct 2026video
Martha Stewart Collections, Now Available in Our Premium Lumber!POLYWOOD6 Oct 2026image
The Last Outdoor Furniture You’ll Ever NeedPOLYWOOD6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Poly-Wood, LLCverified
Image ad21 Oct 2026Poly-Wood, LLCverified
Image ad21 Oct 2026Poly-Wood, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about POLYWOOD.
The creators who tag @polywood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @polywood on Instagram, led by John Colaneri (55.8k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJohn Colaneri@colanerijohn · 🇺🇸 US | Decoration garden diy Creator | 55.8k | 0.3% | 2 | Tagged @polywood |
06 · Competitors according to Gravity
Who POLYWOOD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for POLYWOOD among Outdoor Furniture brands in United States. The closest is DuraWeather, then point1920.com, vondom.com, mgtimberproductsltd.co.uk, garden4less.co.uk, Garten und Freizeit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DuraWeatherduraweather.com | |||||||
| point1920.compoint1920.com | |||||||
| vondom.comvondom.com | |||||||
| mgtimberproductsltd.co.ukmgtimberproductsltd.co.uk | |||||||
| garden4less.co.ukgarden4less.co.uk | |||||||
| Garten und Freizeitgarten-und-freizeit.de |
07 · Company
The company behind POLYWOOD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
POLYWOOD is a company based in Syracuse, United States, founded in 1990 according to LinkedIn, on a domain registered in July 1996. It employs about 678 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Syracuse
- Founded
- 1990, per LinkedIn
- Domain registered
- 24 Jul 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 678 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- polywood.com · Shopify · USD
- Catalogue
- 246 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about POLYWOOD
What people ask Google about POLYWOOD.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is POLYWOOD a legit company?
According to Gravity by Benchr, POLYWOOD is a brand based in Syracuse, United States: its website has existed since July 1996, it sells on a Shopify store, it employs 678 people on LinkedIn, it has 117,163 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is POLYWOOD?
POLYWOOD is an American manufacturer of recycled plastic outdoor furniture that creates waterproof, low-maintenance furniture made from landfill-bound and ocean-bound plastics. Gravity by Benchr classifies it under Outdoor Furniture, with Outdoor Furniture Sets making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
POLYWOOD prices: how much is it?
POLYWOOD's best seller, POLYWOOD Heritage Lumber Samples, sells US$5.00 on polywood.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check polywood.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a POLYWOOD discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: POLYWOOD advertises on Facebook and Instagram and on Google, where its offers often run. Check polywood.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy POLYWOOD?
POLYWOOD sells on its own website, polywood.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind POLYWOOD?
Gravity by Benchr records a company based in Syracuse, United States, founded in 1990 according to LinkedIn, on a domain registered in 1996, with 678 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is POLYWOOD doing well?
Not at the moment. Gravity by Benchr estimates about 486,500 visits to polywood.com in September 2026, down 10% in a month and down 47% over three months. POLYWOOD ranks #2 of 682 Outdoor Furniture brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does POLYWOOD use?
Gravity by Benchr identifies polywood.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is POLYWOOD's ad budget?
Gravity by Benchr does not publish a spend figure for POLYWOOD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Furniture brands in United States?
Among Outdoor Furniture brands in United States in the Gravity by Benchr index, POLYWOOD ranks #2 of 682 by estimated traffic. Its closest competitors on the same market are DuraWeather, point1920.com, vondom.com, mgtimberproductsltd.co.uk and garden4less.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with POLYWOOD.