Brand page · Australia
Popcultcha traffic, ads & competitors 873k visits a month, 54 active Meta ads.
Popcultcha — Popcultcha is an online retailer selling toys and collectibles, operating as Australia's pop culture department store with worldwide shipping available. In September 2026 popcultcha.com.au drew an estimated 873k visits, down 6% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Popcultcha is an online retailer selling toys and collectibles, operating as Australia's pop culture department store with worldwide shipping available.
01 · Traffic
Popcultcha website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Popcultcha drew an estimated 873k visits in September 2026, down 6% on the month before and up 2% over three months.
- Worldwide#15,387of 4.5m sites · Top 1%
- In Australia#275of 105k sites · Top 1%
- Category, worldwide—Data not available
- Category, Australia—Data not available
873k
estimated visits in September
1 mo ▼ −5.6%4 mo ▲ +2.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Popcultcha reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Popcultcha holds 2.5 out of 5 on Trustpilot over 664 reviews, 44 of them in the last twelve months: 30% of customers give five stars and 57% one star. That volume places Popcultcha in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Collectibles Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Popcultcha best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Popcultcha's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Popcultcha in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Popcultcha ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Popcultcha runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
default_collection_headlinePopcultcha11 Oct 2026image
default_collection_headlinePopcultcha11 Oct 2026image
South Park - Jimmy Valmer Pop Vinyl FigurePopcultcha11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Popcultcha influencers
The creators who tag @popcultcha on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @popcultcha on Instagram, led by K rock 95.5 (13.2k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KK rock 95.5@krockgeelong · 🇦🇺 AU | Music concerts dance Creator | 13.2k | 0.4% | 3 | Tagged @popcultcha |
06 · Competitors according to Gravity
Popcultcha competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Popcultcha. The closest is funko.com, then FYE, zavvi.com, Entertainment Earth, Ozzie Collectables, Mezco Toyz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| funko.comfunko.com | |||||||
| FYEfye.com | |||||||
| zavvi.comzavvi.com | |||||||
| Entertainment Earthentertainmentearth.com | |||||||
| Ozzie Collectablesozziecollectables.com | |||||||
| Mezco Toyzmezcotoyz.com |
07 · Company
Who is behind Popcultcha?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Popcultcha is a company based in Australia, founded in 1993 according to LinkedIn. It employs about 23 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 1993, per LinkedIn
- Employees
- 23 on LinkedIn
- Own store
- popcultcha.com.au
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Popcultcha
What people ask Google about Popcultcha.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Popcultcha legit?
According to Gravity by Benchr, Popcultcha is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 23 people on LinkedIn, it has 178,540 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Popcultcha reviews: is it worth it?
Customers rate Popcultcha 2.5 out of 5 on Trustpilot over 664 reviews, 44 of them in the last twelve months: 30% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Popcultcha sell?
Popcultcha is an online retailer selling toys and collectibles, operating as Australia's pop culture department store with worldwide shipping available. Source: Gravity by Benchr product classification.
Is there a Popcultcha discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Popcultcha advertises on Facebook and Instagram, where its offers often run. Check popcultcha.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Popcultcha?
Gravity by Benchr records a company based in Australia, founded in 1993 according to LinkedIn, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Popcultcha doing well?
Yes. Gravity by Benchr estimates about 873,200 visits to popcultcha.com.au in September 2026, down 6% in a month and up 2% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Popcultcha's ad budget?
Gravity by Benchr does not publish a spend figure for Popcultcha on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Popcultcha.