Brand page · Jewelry · United Kingdom
Poppy Shop UK: 99.3k visits a month, 41 active Meta ads, Gravity score 590.
Poppy Shop UK — Poppy Shop UK is an online charity shop that sells poppy pins, brooches, jewellery, accessories, clothing, home goods, and gifts. All profits from their sales go to supporting the Armed Forces Community. In September 2026 poppyshop.org.uk drew an estimated 99.3k visits, up 87% on the month before. It ranks #99 of 6,772 Jewelry brands in United Kingdom and holds a 1.9 Trustpilot rating over 101 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Poppy Shop UK is an online charity shop that sells poppy pins, brooches, jewellery, accessories, clothing, home goods, and gifts. All profits from their sales go to supporting the Armed Forces Community.
01 · Traffic
How much traffic Poppy Shop UK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Poppy Shop UK drew an estimated 99.3k visits in September 2026, up 87% on the month before and up 54% over three months.
- Worldwide#94,297of 4.5m sites · Top 5%
- In United Kingdom#4,899of 192k sites · Top 5%
- Jewelry, worldwide#2,026of 132,285 brands · Top 5%
- Jewelry, United Kingdom#99of 6,772 brands · Top 5%
99.3k
estimated visits in September
1 mo ▲ +86.6%4 mo ▲ +53.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Poppy Shop UK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Poppy Shop UK holds 1.9 out of 5 on Trustpilot over 101 reviews, 10 of them in the last twelve months: 13% of customers give five stars and 76% one star. That volume places Poppy Shop UK in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Charity Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Poppy Shop UK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Poppy Shop UK sells on Shopify, 97% of its catalogue in stock. The best seller is Donation, at £0.01–£100.00, followed by Medium Poppy Wreath (Type B) and Poppy Reflector.
#1DonationPoppy Shop UK£0.01–£100.00In stock
#3Medium Poppy Wreath (Type B)Poppy Shop UK£23.00In stock
Poppy ReflectorPoppy Shop UK£4.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Poppy Shop UK in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 48% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$18.53
- Currency
- GBP
04 · Ads
What Poppy Shop UK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Poppy Shop UK runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2025 (image, text, video).
Support families for lifeRoyal British Legion6 Oct 2026video
Support families for lifeRoyal British Legion6 Oct 2026video
Support families for lifeRoyal British Legion5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad30 Sept 2026The Royal British Legionverified
Image ad30 Sept 2026The Royal British Legionverified
Text ad30 Sept 2026The Royal British Legionverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Poppy Shop UK.
The creators who tag @royalbritishlegion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @royalbritishlegion on Instagram, led by Alasdair M Beaton (12.8k followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlasdair M Beaton@alasdair_beaton · 🇬🇧 GB | Music concerts dance Creator | 12.8k | 3.5% | 8 | Tagged @royalbritishlegion |
06 · Competitors according to Gravity
Who Poppy Shop UK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Poppy Shop UK among Jewelry brands in United Kingdom. The closest is Bluelyboo, then Blu Goblin, Pinbadges LTD, Military Remembrance Pins, Punk Pin Badges, Very Tiny Business.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bluelyboobluelyboo.com | |||||||
| Blu Goblinblugoblin.com | |||||||
| Pinbadges LTDpinbadg.es | |||||||
| Military Remembrance Pinsmilitaryremembrancepins.com | |||||||
| Punk Pin Badgespunkpinbadges.com | |||||||
| Very Tiny Businessverytinybusiness.com |
07 · Company
The company behind Poppy Shop UK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Poppy Shop UK is a company based in London, United Kingdom, on a domain registered in September 2008.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 30 Sept 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- poppyshop.org.uk · Shopify · GBP
- Catalogue
- 64 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Poppy Shop UK
What people ask Google about Poppy Shop UK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Poppy Shop UK legit or a scam?
According to Gravity by Benchr, Poppy Shop UK is a brand based in London, United Kingdom: its website has existed since September 2008, it sells on a Shopify store, it has 195,271 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Poppy Shop UK?
Customers rate Poppy Shop UK 1.9 out of 5 on Trustpilot over 101 reviews, 10 of them in the last twelve months: 13% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Poppy Shop UK known for?
Poppy Shop UK is an online charity shop that sells poppy pins, brooches, jewellery, accessories, clothing, home goods, and gifts. All profits from their sales go to supporting the Armed Forces Community. Gravity by Benchr classifies it under Jewelry, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Poppy Shop UK expensive?
Poppy Shop UK's best seller, Donation, sells from £0.01 to £100.00 on poppyshop.org.uk. 97% of the catalogue is in stock. Gravity does not track prices daily: check poppyshop.org.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Poppy Shop UK discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Poppy Shop UK advertises on Facebook and Instagram and on Google, where its offers often run. Check poppyshop.org.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Poppy Shop UK?
Poppy Shop UK sells on its own website, poppyshop.org.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Poppy Shop UK?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Poppy Shop UK growing?
Yes. Gravity by Benchr estimates about 99,300 visits to poppyshop.org.uk in September 2026, up 87% in a month and up 54% over three months. Poppy Shop UK ranks #99 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Poppy Shop UK use?
Gravity by Benchr identifies poppyshop.org.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Poppy Shop UK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Poppy Shop UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Poppy Shop UK ranks #99 of 6,772 by estimated traffic. Its closest competitors on the same market are Bluelyboo, Blu Goblin, Pinbadges LTD, Military Remembrance Pins and Punk Pin Badges. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Poppy Shop UK.