Brand page · Vehicle Parts & Accessories · United States
POR-15 traffic, ads & competitors 102k visits a month, 40 active Meta ads, Gravity score 614.
POR-15 — POR-15 is a brand that specializes in high-performance rust preventive coatings and metal protection products for automotive restorations, heavy industrial equipment, and agricultural machinery. In September 2026 por15.com drew an estimated 102k visits, up 14% on the month before. It ranks #225 of 15,945 Vehicle Parts & Accessories brands in the United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Vehicle Parts & Accessories brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
POR-15 is a brand that specializes in high-performance rust preventive coatings and metal protection products for automotive restorations, heavy industrial equipment, and agricultural machinery.
01 · Traffic
POR-15 website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
POR-15 drew an estimated 102k visits in September 2026, up 14% on the month before and up 39% over three months.
- Worldwide#91,954of 4.5m sites · Top 5%
- In United States#30,136of 1.2m sites · Top 5%
- Vehicle Parts & Accessories, worldwide#1,685of 167,964 brands · Top 5%
- Vehicle Parts & Accessories, United States#225of 15,945 brands · Top 5%
102k
estimated visits in September
1 mo ▲ +14.4%4 mo ▲ +38.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
POR-15 reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
POR-15 holds 3.6 out of 5 on Trustpilot over 7 reviews, 2 of them in the last twelve months: 43% of customers give five stars and 43% one star.
Paint Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
POR-15 best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
POR-15 sells on Shopify, 92% of its catalogue in stock. The best seller is Rust Preventive Coating, at US$47.00–US$237.00, followed by POR-15 TOP COAT and POR-15 Metal Prep.
#1Rust Preventive CoatingPOR-15US$47.00–US$237.00In stock
#2POR-15 TOP COATPOR-15US$32.00–US$187.00In stock
#3POR-15 Metal PrepPOR-15US$25.00–US$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places POR-15 in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 89% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$69.84
- Currency
- USD
04 · Ads
POR-15 ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
POR-15 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
POR-15 High-Performance Specialty Coating ProductsPOR-15, Inc.7 Oct 2026image
RUST PREVENTIVE COATINGPOR-15, Inc.2 Oct 2026image
200,000+ Satisfied CustomersPOR-15, Inc.1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026POR Productsverified
Text ad20 Oct 2026POR Productsverified
Text ad20 Oct 2026POR Productsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
POR-15 influencers
The creators who tag @por15inc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @por15inc on Instagram, led by Gregory Ward (16.4k followers, 8.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGregory Ward@gregsrestorations · 🇺🇸 US | Automotive mobility Creator | 16.4k | 8.5% | 4 | Tagged @por15inc |
06 · Competitors according to Gravity
POR-15 competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for POR-15 among Vehicle Parts & Accessories brands in the United States. The closest is DIY Detail, then Ethos Car Care, Blackline Car Care, Airmoto, CustomEuropeanPlates.com, McKees 37.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DIY Detaildiydetail.com | |||||||
| Ethos Car Careethoscarcare.com | |||||||
| Blackline Car Careblacklinecarcare.com | |||||||
| Airmotogetairmoto.com | |||||||
| CustomEuropeanPlates.comcustomeuropeanplates.com | |||||||
| McKees 37mckees37.com |
07 · Company
Who is behind POR-15?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
POR-15 is a company based in New Rochelle, United States, founded in 1923 according to LinkedIn, on a domain registered in October 1996. It employs about 11 people.
- Entity country
- 🇺🇸 United States · New Rochelle
- Founded
- 1923, per LinkedIn
- Domain registered
- 25 Oct 1996
- Status
- Operating
- Employees
- 11 on LinkedIn
- Own store
- por15.com · Shopify · USD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about POR-15
What people ask Google about POR-15.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is POR-15 legit or a scam?
According to Gravity by Benchr, POR-15 is a brand based in New Rochelle, United States: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 15,156 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is POR-15 known for?
POR-15 is a brand that specializes in high-performance rust preventive coatings and metal protection products for automotive restorations, heavy industrial equipment, and agricultural machinery. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Vehicle Maintenance, Care & Decor making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
POR-15 prices: how much is it?
POR-15's best seller, Rust Preventive Coating, sells from US$47.00 to US$237.00 on por15.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check por15.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does POR-15 have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: POR-15 advertises on Facebook and Instagram and on Google, where its offers often run. Check por15.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy POR-15?
POR-15 sells on its own website, por15.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns POR-15?
Gravity by Benchr records a company based in New Rochelle, United States, founded in 1923 according to LinkedIn, on a domain registered in 1996, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is POR-15 doing well?
Yes. Gravity by Benchr estimates about 102,400 visits to por15.com in September 2026, up 14% in a month and up 39% over three months. POR-15 ranks #225 of 15,945 Vehicle Parts & Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does POR-15 use?
Gravity by Benchr identifies por15.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does POR-15 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for POR-15 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in the United States?
Among Vehicle Parts & Accessories brands in the United States in the Gravity by Benchr index, POR-15 ranks #225 of 15,945 by estimated traffic. Its closest competitors on the same market are DIY Detail, Ethos Car Care, Blackline Car Care, Airmoto and CustomEuropeanPlates.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with POR-15.