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- Portals Parfums
Brand page · Personal Care · United States
Portals Parfums: 94.1k visits a month, 10 active Meta ads, Gravity score 571.
Portals Parfums — Portals Parfums is a fragrance collection inspired by Melanie Martinez's third album, Portals, offering long-lasting and cruelty-free fragrances, body sprays, candles, and accessories. In September 2026 portalsparfums.com drew an estimated 94.1k visits, up 26% on the month before. It ranks #834 of 33,626 Personal Care brands in United States and holds a 1.8 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Portals Parfums is a fragrance collection inspired by Melanie Martinez's third album, Portals, offering long-lasting and cruelty-free fragrances, body sprays, candles, and accessories.
01 · Traffic
How much traffic Portals Parfums gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Portals Parfums drew an estimated 94.1k visits in September 2026, up 26% on the month before and up 109% over three months.
- Worldwide#98,680of 4.5m sites · Top 5%
- In United States#32,262of 1.2m sites · Top 5%
- Personal Care, worldwide#4,871of 215,119 brands · Top 5%
- Personal Care, United States#834of 33,626 brands · Top 5%
94.1k
estimated visits in September
1 mo ▲ +26.0%4 mo ▲ +109.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Portals Parfums.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Portals Parfums holds 1.8 out of 5 on Trustpilot over 19 reviews, 9 of them in the last twelve months: 5% of customers give five stars and 89% one star. That volume places Portals Parfums in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Portals Parfums sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Portals Parfums sells on Shopify, 97% of its catalogue in stock. The best seller is Cry Baby Perfume Milk, at US$175.00, followed by Fiery Passion and Debut Collection Set.
#1Cry Baby Perfume MilkPortals ParfumsUS$175.00In stock
#2Fiery PassionPortals ParfumsUS$50.00–US$135.00In stock
#3Debut Collection SetPortals ParfumsUS$275.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Portals Parfums in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 100% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$75.00
- Currency
- USD
04 · Ads
What Portals Parfums is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Portals Parfums runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2026 (image, text, video).
Don’t Cry! Cry Baby is Back!Portals Parfums8 Sept 2026image
By Melanie Martinez®Portals Parfums8 Sept 2026video
Debut Collection Set Incense KitPortals Parfums8 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Flower Shop Perfumes Co.verified
Text ad20 Oct 2026Flower Shop Perfumes Co.verified
Text ad20 Oct 2026Flower Shop Perfumes Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Portals Parfums.
The creators who tag @portalsparfums on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @portalsparfums on Instagram, led by 🦷MMP🦷 NOT IMPERSONATING (12.2k followers, 20.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🦷MMP🦷 NOT IMPERSONATING@melaniemartinezpoland · INTL | Cinema series pop culture Creator | 12.2k | 20.5% | 3 | Tagged @portalsparfums |
06 · Competitors according to Gravity
Who Portals Parfums competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Portals Parfums among Personal Care brands in United States. The closest is DISCOTHÈQUE, then Mizensir Parfums, XYRENA, RANGER STATION, Apothia, Royal Essence.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DISCOTHÈQUEdiscothequefragrances.com | |||||||
| Mizensir Parfumsmizensirparfums.com | |||||||
| XYRENAxyrena.com | |||||||
| RANGER STATIONrangerstation.co | |||||||
| Apothiaapothia.com | |||||||
| Royal Essenceroyalessence.com.au |
07 · Company
The company behind Portals Parfums.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Portals Parfums is a company based in Hollywood, United States, on a domain registered in February 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Hollywood
- Founded
- Data not available
- Domain registered
- 22 Feb 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- portalsparfums.com · Shopify · USD
- Catalogue
- 10 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Portals Parfums
What people ask Google about Portals Parfums.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Portals Parfums legit?
According to Gravity by Benchr, Portals Parfums is a brand based in Hollywood, United States: its website has existed since February 2023, it sells on a Shopify store, it has 246,218 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Portals Parfums reviews
Customers rate Portals Parfums 1.8 out of 5 on Trustpilot over 19 reviews, 9 of them in the last twelve months: 5% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Portals Parfums?
Portals Parfums is a fragrance collection inspired by Melanie Martinez's third album, Portals, offering long-lasting and cruelty-free fragrances, body sprays, candles, and accessories. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Portals Parfums cost?
Portals Parfums' best seller, Cry Baby Perfume Milk, sells US$175.00 on portalsparfums.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check portalsparfums.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Portals Parfums promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Portals Parfums advertises on Facebook and Instagram and on Google, where its offers often run. Check portalsparfums.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Portals Parfums?
Portals Parfums sells on its own website, portalsparfums.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Portals Parfums?
Gravity by Benchr records a company based in Hollywood, United States, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Portals Parfums growing?
Yes. Gravity by Benchr estimates about 94,100 visits to portalsparfums.com in September 2026, up 26% in a month and up 109% over three months. Portals Parfums ranks #834 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Portals Parfums use?
Gravity by Benchr identifies portalsparfums.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Portals Parfums' ad budget?
Gravity by Benchr does not publish a spend figure for Portals Parfums on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Portals Parfums ranks #834 of 33,626 by estimated traffic. Its closest competitors on the same market are DISCOTHÈQUE, Mizensir Parfums, XYRENA, RANGER STATION and Apothia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Portals Parfums.