Brand page · Building Materials · Brazil
Portobello: 418k visits a month, 10 active Meta ads, Gravity score 501.
Portobello — Portobello Grupo is a Brazilian company that sells porcelain tiles and ceramic wall and floor coverings. In September 2026 portobello.com.br drew an estimated 418k visits, down 17% on the month before. It ranks #4 of 214 Building Materials brands in Brazil.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Building Materials brands in Brazil with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Portobello Grupo is a Brazilian company that sells porcelain tiles and ceramic wall and floor coverings.
01 · Traffic
How much traffic Portobello gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Portobello drew an estimated 418k visits in September 2026, down 17% on the month before and down 3% over three months.
- Worldwide#28,691of 4.5m sites · Top 1%
- In Brazil#1,288of 185k sites · Top 1%
- Building Materials, worldwide#123of 90,845 brands · Top 1%
- Building Materials, Brazil#4of 214 brands · Top 5%
418k
estimated visits in September
1 mo ▼ −16.8%4 mo ▼ −3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Portobello.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Portobello holds 2.6 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Online Marketing Agency Web designer Decoration and Interior Design Store Website Designer SEO Service Tile Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Portobello sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Portobello's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Portobello in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Portobello is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Portobello runs Meta ads on Instagram, and has advertised on Google since June 2024 (image, text, video).
No Coletivo Criativo, diferentes percepções se encontram e compõem um repertório diverso, traduzido no design Portobello. Em Provence, os ePortobello Cerâmica25 Sept 2026video
As novas coleções do Coletivo Criativo trazem linhas de produtos que dialogam em diferentes superfícies e composições. Em Nuance, as coresPortobello Cerâmica24 Sept 2026video
Murale celebra os murais que se transformam em arte. As telas ainda cruas de tantos artistas que se inspiraram na atmosfera de Provence, nosPortobello Cerâmica24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026PORTOBELLO SHOP S/Averified
Text ad20 Oct 2026HECLABI COMERCIO E SOLUCOES EM REVESTIMENTOS LTDA.verified
Image ad20 Oct 2026PORTOBELLO SHOP S/Averified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Portobello.
The creators who tag @portobello on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @portobello on Instagram, led by AR | Arquitetura e Gerenciamento (13.6k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAR | Arquitetura e Gerenciamento@ararquiteturaoficial · 🇧🇷 BR | Decoration garden diy Creator | 13.6k | 0.1% | 9 | Tagged @portobello |
06 · Competitors according to Gravity
Who Portobello competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Portobello among Building Materials brands in Brazil. The closest is Biancogres, then Florim Ceramiche, Ceramika Paradyz, Marazzi, RAK Ceramics, Somany.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Biancogresbiancogres.com.br | |||||||
| Florim Ceramicheflorim.com | |||||||
| Ceramika Paradyzparadyz.com | |||||||
| Marazzimarazzi.it | |||||||
| RAK Ceramicsrakceramics.com | |||||||
| Somanysomanyceramics.com |
07 · Company
The company behind Portobello.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Portobello is a company based in Brazil, founded in 1979 according to LinkedIn, on a domain registered in May 1996. It employs about 4,156 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇷 Brazil
- Founded
- 1979, per LinkedIn
- Domain registered
- 29 May 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,156 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- portobello.com.br
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Portobello
What people ask Google about Portobello.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Portobello a legit company?
According to Gravity by Benchr, Portobello is a brand based in Brazil: its website has existed since May 1996, it employs 4,156 people on LinkedIn, it has 663,223 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Portobello sell?
Portobello Grupo is a Brazilian company that sells porcelain tiles and ceramic wall and floor coverings. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Is there a Portobello discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Portobello advertises on Facebook and Instagram and on Google, where its offers often run. Check portobello.com.br for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Portobello?
Gravity by Benchr records a company based in Brazil, founded in 1979 according to LinkedIn, on a domain registered in 1996, with 4,156 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Portobello doing well?
Not at the moment. Gravity by Benchr estimates about 418,000 visits to portobello.com.br in September 2026, down 17% in a month and down 3% over three months. Portobello ranks #4 of 214 Building Materials brands in Brazil in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Portobello's ad budget?
Gravity by Benchr does not publish a spend figure for Portobello on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Brazil?
Among Building Materials brands in Brazil in the Gravity by Benchr index, Portobello ranks #4 of 214 by estimated traffic. Its closest competitors on the same market are Biancogres, Florim Ceramiche, Ceramika Paradyz, Marazzi and RAK Ceramics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Portobello.