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  5. Potluck

Brand page · Food Items · Germany

Potluck Top 5% worldwide Top 10% in Germany Top 5% in Food Items Top 10% in Food Items in Germany
potluck.de·🇩🇪 Germany· Shopify

Potluck: 36.6k visits a month, 67 active Meta ads, Gravity score 721.

Potluck — Potluck GmbH develops high-quality spices and spice mixtures for intuitive cooking and more inspiration in everyday life. The products consist of high-quality plant-based ingredients and come without artificial additives and flavor enhancers. In September 2026 potluck.de drew an estimated 36.6k visits, up 77% on the month before. It ranks #213 of 2,702 Food Items brands in Germany and holds a 3.0 Trustpilot rating over 14 reviews.

potluck.de@potluckspices 47.3kFacebookLinkedIn 1.4kTrustpilot 3.0Meta Ad Library 67

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
36.6k
+77% vs. August 2026
Instagram followers
47.3k
660 posts · @potluckspices
Trustpilot
3.0
14 reviews · 14 in 12 months
Meta ads
67
active · on Google since 2023
Products
94%
in stock
Rank in Germany
#213
of 2,702 in Food Items
LinkedIn
1.4k
followers · 11 employees
Earned media value
€1.6k
per month, Instagram

Gravity score

721/ 1000 · 9 of 10 indicators rated
Brand Power572
Momentum851
Performance740

Percentiles within 174 peers: Food Items brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Potluck GmbH develops high-quality spices and spice mixtures for intuitive cooking and more inspiration in everyday life. The products consist of high-quality plant-based ingredients and come without artificial additives and flavor enhancers.

01 · Traffic

How much traffic Potluck gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Potluck drew an estimated 36.6k visits in September 2026, up 77% on the month before and up 116% over three months.

  • Worldwide#221,953of 4.5m sites · Top 5%
  • In Germany#9,847of 184k sites · Top 10%
  • Food Items, worldwide#6,747of 260,714 brands · Top 5%
  • Food Items, Germany#213of 2,702 brands · Top 10%
Monthly visitssource Sept 2026

36.6k

estimated visits in September

1 mo ▲ +76.7%4 mo ▲ +116.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Potluck.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Potluck holds 3.0 out of 5 on Trustpilot over 14 reviews, 14 of them in the last twelve months: 43% of customers give five stars and 50% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.0TrustScore · 14 reviews · 14 in 12 months
5 ★43%
4 ★0%
3 ★0%
2 ★7%
1 ★50%

Spices Wholesaler

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Potluck sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Potluck sells on Shopify, 94% of its catalogue in stock. The best seller is Umami Crunch, at €5.99, followed by Zitronen- Sesam Dressing and Avocado Spice.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Seasonings & Spices80%
Condiments & Sauces7%
Kitchen Tools & Utensils3%
Dips & Spreads2%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items94%
Kitchen & Dining3%
Beverages2%
Decor1%
Food, Beverages & Tobacco1%

The dominant category places Potluck in its comparison group.

Prices and ratingsstore data
Average rating
4.88 / 5
Rated products
96% of the catalogue
In stock
94%
Upper price quartile
US$8.95
Currency
EUR

05 · Influencers

Who talks about Potluck.

The creators who tag @potluckspices on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @potluckspices on Instagram, led by HEJ Natural (75.3k followers, 0.3% engagement).

Influencersaccounts tagging @potluckspices · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHEJ Natural@hejnatural · 🇩🇪 DEFood cooking nutrition Creator75.3k0.3%1Tagged @potluckspices
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Potluck competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Potluck among Food Items brands in Germany. The closest is Verstegen, then maejum.com, The Pepper Quest, spiceneasy.com.au, arvindas.com, satisabgol.co.

CompetitorsFood Items · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Verstegenverstegen.nl
maejum.commaejum.com
The Pepper Questthepepperquest.com
spiceneasy.com.auspiceneasy.com.au
arvindas.comarvindas.com
satisabgol.cosatisabgol.co
Competitors Gravity finds for Potluck. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Potluck with Verstegen

07 · Company

The company behind Potluck.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Potluck is a company based in Germany, founded in 2021 according to LinkedIn. It employs about 11 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany
Founded
2021, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
11 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
potluck.de · Shopify · EUR
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Potluck

What people ask Google about Potluck.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Potluck legit or a scam?

According to Gravity by Benchr, Potluck is a brand based in Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 47,333 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Potluck?

Customers rate Potluck 3.0 out of 5 on Trustpilot over 14 reviews, 14 of them in the last twelve months: 43% give five stars, 50% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Potluck?

Potluck GmbH develops high-quality spices and spice mixtures for intuitive cooking and more inspiration in everyday life. The products consist of high-quality plant-based ingredients and come without artificial additives and flavor enhancers. Gravity by Benchr classifies it under Food Items, with Seasonings & Spices making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Potluck prices: how much is it?

Potluck's best seller, Umami Crunch, sells €5.99 on potluck.de. 94% of the catalogue is in stock. Gravity does not track prices daily: check potluck.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Potluck promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Potluck advertises on Facebook and Instagram and on Google, where its offers often run. Check potluck.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Potluck?

Potluck sells on its own website, potluck.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Potluck?

Gravity by Benchr records a company based in Germany, founded in 2021 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Potluck growing?

Yes. Gravity by Benchr estimates about 36,600 visits to potluck.de in September 2026, up 77% in a month and up 116% over three months. Potluck ranks #213 of 2,702 Food Items brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Potluck use?

Gravity by Benchr identifies potluck.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Potluck's ad budget?

Gravity by Benchr does not publish a spend figure for Potluck on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Germany?

Among Food Items brands in Germany in the Gravity by Benchr index, Potluck ranks #213 of 2,702 by estimated traffic. Its closest competitors on the same market are Verstegen, maejum.com, The Pepper Quest, spiceneasy.com.au and arvindas.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Potluck.