Brand page · Food Items · United Kingdom
Poundland: 468K visits a month, 56 active Meta ads, Gravity score 584.
Poundland — Poundland is a retail store that offers low prices on household essentials, groceries, homeware, health & beauty products, and more both online and in-store. In September 2026 poundland.co.uk drew an estimated 468K visits, down 0% on the month before. It ranks #20 of 5,144 Food Items brands in United Kingdom and holds a 1.9 Trustpilot rating over 1,428 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 80 peers: Food Items brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Poundland is a retail store that offers low prices on household essentials, groceries, homeware, health & beauty products, and more both online and in-store.
01 · Traffic
How much traffic Poundland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Poundland drew an estimated 468K visits in September 2026, down 0% on the month before and down 10% over three months.
- Worldwide#26,188of 4.5M sites · Top 1%
- In United Kingdom#1,207of 192K sites · Top 1%
- Food Items, worldwide#591of 260,714 brands · Top 1%
- Food Items, United Kingdom#20of 5,144 brands · Top 1%
468K
estimated visits in September
1 mo ▼ −0.3%4 mo ▼ −10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Poundland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Poundland holds 1.9 out of 5 on Trustpilot over 1,428 reviews, 104 of them in the last twelve months: 22% of customers give five stars and 64% one star. That volume places Poundland in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Stationery Store Baby Store Party Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Poundland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Poundland sells on Shopify, 100% of its catalogue in stock. The best seller is Scented Coffee Cup Candle, at £3.00, followed by String Lights and Small Tinsel Decor.
#1Scented Coffee Cup CandlePoundland£3.00In stock
#2String LightsPoundland£2.00In stock
#3Small Tinsel DecorPoundland£1.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Poundland in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$2.65
- Currency
- GBP
04 · Ads
What Poundland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Poundland runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2025 (video).
King Pot Noodle. Now just £1!Poundland7 Oct 2026video
Carex Moisture. Just £1!Poundland6 Oct 2026image
King Pot Noodle. Now just £1!Poundland3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Poundland.
The creators who tag @poundland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @poundland on Instagram, led by Make Up Gallery Cosmetics (14.2K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMake Up Gallery Cosmetics@makeupgallerycosmetics · 🇬🇧 GB | Beauty cosmetics skincare Creator | 14.2K | 1.0% | 7 | Tagged @poundland |
06 · Competitors according to Gravity
Who Poundland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Poundland among Food Items brands in United Kingdom. The closest is Online Pound Store, then Poundstretcher, Fix Price, Dealz, dollargeneral.com, home.bargains.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Online Pound Storeonlinepoundstore.co.uk | |||||||
| Poundstretcherpoundstretcher.co.uk | |||||||
| Fix Pricefix-price.com | |||||||
| Dealzdealz.pl | |||||||
| dollargeneral.comdollargeneral.com | |||||||
| home.bargainshome.bargains |
07 · Company
The company behind Poundland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Poundland is a company based in United Kingdom, on a domain registered in December 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 16 Dec 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- poundland.co.uk · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Poundland
What people ask Google about Poundland.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Poundland legit?
According to Gravity by Benchr, Poundland is a brand based in United Kingdom: its website has existed since December 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 295,060 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Poundland reviews
Customers rate Poundland 1.9 out of 5 on Trustpilot over 1,428 reviews, 104 of them in the last twelve months: 22% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Poundland known for?
Poundland is a retail store that offers low prices on household essentials, groceries, homeware, health & beauty products, and more both online and in-store. Gravity by Benchr classifies it under Food Items, with Candy & Chocolate making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Poundland expensive?
Poundland's best seller, Scented Coffee Cup Candle, sells £3.00 on poundland.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check poundland.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Poundland promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Poundland advertises on Facebook and Instagram and on Google, where its offers often run. Check poundland.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Poundland?
Poundland sells on its own website, poundland.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Poundland?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Poundland growing?
Not at the moment. Gravity by Benchr estimates about 467,900 visits to poundland.co.uk in September 2026, down 0% in a month and down 10% over three months. Poundland ranks #20 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Poundland use?
Gravity by Benchr identifies poundland.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Poundland spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Poundland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Poundland ranks #20 of 5,144 by estimated traffic. Its closest competitors on the same market are Online Pound Store, Poundstretcher, Fix Price, Dealz, dollargeneral.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Poundland.