Brand page · United States
Dollar General: 14.1m visits a month, 334 active Meta ads.
Dollar General — Dollar General is a retail company that offers everyday products at low prices in convenient locations and online, including food, beverages, cleaning supplies, personal care items, and various household goods. In September 2026 dollargeneral.com drew an estimated 14.1m visits, down 5% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Dollar General is a retail company that offers everyday products at low prices in convenient locations and online, including food, beverages, cleaning supplies, personal care items, and various household goods.
01 · Traffic
How much traffic Dollar General gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dollar General drew an estimated 14.1m visits in September 2026, down 5% on the month before and up 4% over three months.
- Worldwide#1,504of 4.5m sites · Top 1%
- In United States#563of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
14.1m
estimated visits in September
1 mo ▼ −4.8%4 mo ▲ +3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dollar General.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dollar General holds 1.9 out of 5 on Trustpilot over 713 reviews, 168 of them in the last twelve months: 17% of customers give five stars and 66% one star. That volume places Dollar General in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Health & Medical
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dollar General sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dollar General's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Dollar General in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Dollar General is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dollar General runs Meta ads on Facebook, Instagram, Messenger, Threads.
Power the holidaysDollar General13 Oct 2026video
Power the holidaysDollar General12 Oct 2026image
Cute Halloween Finds for LessDollar General12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Dollar General.
The creators who tag @dollargeneral on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Dollar General competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dollar General. The closest is Action, then Dollarstore, Poundland, Poundstretcher, dollarcity.com, Fix Price.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Actionaction.com | |||||||
| Dollarstoredollarstore.se | |||||||
| Poundlandpoundland.co.uk | |||||||
| Poundstretcherpoundstretcher.co.uk | |||||||
| dollarcity.comdollarcity.com | |||||||
| Fix Pricefix-price.com |
07 · Company
The company behind Dollar General.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dollar General is a company based in United States, founded in 1939 according to LinkedIn, on a domain registered in August 1996. It employs about 107,435 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1939, per LinkedIn
- Domain registered
- 19 Aug 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 107,435 on LinkedIn
- Funding stage
- M and a · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dollargeneral.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dollar General
What people ask Google about Dollar General.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dollar General legit?
According to Gravity by Benchr, Dollar General is a brand based in United States: its website has existed since August 1996, its Trustpilot profile is claimed by the brand, it employs 107,435 people on LinkedIn, it has 330,235 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dollar General reviews
Customers rate Dollar General 1.9 out of 5 on Trustpilot over 713 reviews, 168 of them in the last twelve months: 17% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dollar General?
Dollar General is a retail company that offers everyday products at low prices in convenient locations and online, including food, beverages, cleaning supplies, personal care items, and various household goods. Source: Gravity by Benchr product classification.
Is there a Dollar General discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dollar General advertises on Facebook and Instagram, where its offers often run. Check dollargeneral.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Dollar General?
Gravity by Benchr records a company based in United States, founded in 1939 according to LinkedIn, on a domain registered in 1996, with 107,435 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dollar General doing well?
Yes. Gravity by Benchr estimates about 14,090,700 visits to dollargeneral.com in September 2026, down 5% in a month and up 4% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Dollar General spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dollar General on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dollar General.